Looking for an alternative to memoryBlue (formerly Operatix)? Here is what to consider.
Updated 5 November 2026
Operatix describes itself as an outsourced SDR agency for B2B software vendors, working “predominately in SaaS”, and its FAQ gives a team of over 300 staff. Its site now carries the headline “memoryBlue acquires Operatix”, and memoryBlue says Operatix “now operates fully under the memoryBlue brand”. Here is when ORRJO might be a better fit.
Operatix's outbound, inbound, channel and marketing service pages now redirect to memoryBlue's website. The question is whether you want an outsourced SDR team, or brand and demand gen run by the team that books your meetings.
The Challenge
A software-only client base
Operatix's homepage says “Our client portfolio consists 100% of B2B Software vendors”, in areas such as cybersecurity, big data and analytics, cloud, fintech and martech. memoryBlue, which acquired it, says it works with B2B technology and professional services companies exclusively. If you sell something else, check fit first.
Marketing now sits with memoryBlue
Operatix lists Marketing Acceleration Services, and that page now redirects to memoryBlue's marketing services: “done-for-you demand generation programs, webinars, downloadable content, and email campaigns”. Ask how the marketing and SDR teams will share targeting and messaging.
Now part of a larger firm
memoryBlue's homepage lists 650+ dedicated SDRs, ADRs and AEs and seven global offices. ORRJO is a 45+ person team. Some buyers prefer that scale; others prefer a smaller, more focused team.
Our Approach
How ORRJO solves this.
memoryBlue (formerly Operatix) runs outsourced SDR teams, and the Operatix client base is B2B software vendors. ORRJO works across B2B industries and adds brand and demand gen before outbound begins. If you sell outside software, or want positioning, demand gen and outbound run by one team, ORRJO offers a fundamentally different approach.
The demand gen layer creates the signals that make outbound effective, rather than waiting for intent data to reveal them.
ORRJO works across B2B, not just software
ORRJO serves B2B companies across industries, not only software vendors. The integrated model adapts to each market.
Demand gen and outbound from one team
ORRJO adds demand gen before outbound starts, and the same team sets the positioning for both.
Small team, deep attention
ORRJO is a 45+ person team. You get direct access to the people doing the work. No layers of account management between you and results.
What's Included
Brand, demand gen, and outbound for B2B companies across industries, not just software.
Multi-channel outbound
✓ Available from ORRJO
No hidden fees
✓ Available from ORRJO
Dedicated strategist
✓ Available from ORRJO
Pipeline attribution reporting
✓ Available from ORRJO
Results That Speak
Clear Talents // Lead Generation
“The attendance rate alone tells you something is different here. We'd never seen anything like it from outbound before.”
Claire Jones, Director, Clear Talents
Read the Clear Talents case study →FAQ
Operatix works only with software companies: its homepage says “Our client portfolio consists 100% of B2B Software vendors”, and its FAQ says it works “predominately in SaaS”. Since 2023 it has been part of memoryBlue. If you are a software company and want outsourced SDRs, it is worth a look. ORRJO is a better fit if you want demand gen and brand work alongside outbound.
memoryBlue, which acquired Operatix in 2023, lists 650+ dedicated SDRs, ADRs and AEs. ORRJO has 45+ people. Larger teams can scale. Smaller teams can give more attention. It depends on whether you value scale or depth.
Yes. The integrated model works well for SaaS because brand differentiation is critical in crowded software markets.
Technically yes, but the integration between demand gen and outbound works best when managed by one team. Splitting the work adds coordination overhead and risks messaging misalignment.
Operatix lists Marketing Acceleration Services, and that page now redirects to memoryBlue's marketing services, which memoryBlue describes as “done-for-you demand generation programs, webinars, downloadable content, and email campaigns”, with creative production by its own specialist team. Ask what is included before you compare it with ORRJO's Brand & Content and Demand Generation services.
Operatix's homepage describes the B2B Revenue Acceleration Podcast as “dedicated to GTM leaders that are looking to be on the cutting edge of sales & marketing in the B2B Tech industry”, with over 150 episodes published since 2018. ORRJO does not compete on content marketing for SDR managers. ORRJO competes on pipeline results for B2B companies.
Why ORRJO Is Different
Why sector fit matters
Operatix built its business around B2B software vendors, and memoryBlue, which acquired it, works with B2B technology and professional services companies. If you sell into those markets, that focus is relevant. If you sell something else, ask any provider for campaigns it has run in your sector.
ORRJO adapts the brand and demand gen approach to each client's industry. The 45+ person team goes deep on positioning for each market before outbound activates.
Sources
Every fact about another company on this page comes from that company's own website, checked on 14 October 2026.
- Operatix, homepage. Client portfolio of B2B software vendors, technology verticals, 300+ SDRs, Marketing Acceleration Services, the B2B Revenue Acceleration Podcast. Checked 14 October 2026.
- Operatix, about us. Founded in 2012. Checked 14 October 2026.
- Operatix, FAQ. “predominately in SaaS”, client verticals, a team of over 300 staff. Checked 14 October 2026.
- Operatix, news release. The headline “memoryBlue acquires Operatix”, dated 27 July 2023. Checked 14 October 2026.
- Operatix, outbound sales development page, which now redirects to memoryBlue's sales services. The inbound and channel pages redirect there too, and the marketing acceleration page redirects to memoryBlue's marketing services. Checked 14 October 2026.
- memoryBlue, AI info page. Founded in 2002, its services, the acquisition of Operatix in 2023 and Operatix now operating under the memoryBlue brand, B2B technology and professional services only, offices and languages, the audition-to-hire model. Checked 14 October 2026.
- memoryBlue, homepage. 650+ dedicated SDRs, ADRs and AEs, 30+ languages and seven global offices. Checked 14 October 2026.
- memoryBlue, marketing services. Done-for-you demand generation programmes, webinars, content and email, run alongside an SDR programme or on their own, with creative production by its own team. Checked 14 October 2026.
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