Looking for a SoPro alternative? Here is what to consider.
Updated 26 August 2026
SoPro is a well-established prospecting company with 250+ team members, proprietary tech, and solid research like their 'State of Prospecting' reports. They know the space. But their model is still outbound-first. Here is what an integrated alternative looks like.
Searching for SoPro alternatives usually means you respect the technology and research SoPro brings to prospecting but want more than efficient cold outbound. SoPro has built something smart. The gap is in what happens before the outreach.
The short answer
SoPro is a credible email-led prospecting company, so the right alternative depends on what is missing for you. ORRJO (from £4,495 a month) is the strongest alternative for B2B teams that want brand, demand generation and multi-channel outbound built around the meetings, rather than more efficient cold outreach alone.
| Provider | Model | Channels | From (per month) | Best fit |
|---|---|---|---|---|
| ORRJO | Full growth engine: brand and demand gen before outbound | Phone, email, LinkedIn | From £4,495/month | B2B teams that want pipeline built, not just messages sent |
| SoPro | Tech-driven email prospecting with proprietary tools | Email-led outbound | From ~$4,000/month | Teams that want efficient cold prospecting at scale |
SoPro guide price as listed in our 10 best B2B lead generation agencies comparison; SoPro confirms exact pricing directly. ORRJO runs on a monthly retainer and most clients run a 12 month programme. See how the ORRJO lead generation service works.
The Challenge
Proprietary tech is an advantage, but it is not demand gen
SoPro has built good prospecting technology. But tech that makes outbound more efficient is different from demand gen that makes outbound more effective. Efficiency without awareness still produces cold conversations.
Research-driven approach stops at the outbound stage
SoPro invests in prospecting research and their 'State of Prospecting' reports are genuinely useful. But the application of that research is still cold outbound. No awareness campaigns run before the outreach.
No brand or creative services
SoPro does prospecting. If you need brand work, creative assets, or demand gen campaigns, those come from a different provider.
Our Approach
How ORRJO solves this.
SoPro invests in proprietary prospecting technology and publishes solid industry research. ORRJO does not compete on tech. Instead, ORRJO adds brand building and demand gen campaigns that run before outbound begins. SoPro makes cold outbound smarter. ORRJO makes outbound not cold at all.
The data supports the distinction. Signal-based selling produces 18% response rates compared to the 3.4% cold email average in 2026. Even the smartest prospecting technology is still sending messages to people who do not know your brand. ORRJO changes that equation by ensuring they do.
ORRJO adds what SoPro does not offer
Brand building, demand gen campaigns, and creative services. All integrated with outbound so the entire go-to-market effort is coordinated.
Warm outbound beats smart cold outbound
SoPro uses smart technology to make cold outbound better. ORRJO runs demand gen first so outbound is not cold at all. Both approaches try to improve results, but the mechanisms are different.
Transparent pricing from day one
ORRJO publishes pricing. SoPro typically requires a conversation before sharing costs. If pricing transparency matters to you, that is a real difference.
What's Included
Everything SoPro offers for prospecting, plus the brand and demand gen layers that turn cold outreach into warm conversations.
Brand and creative services
✓ Included in every ORRJO engagement
Demand gen campaigns before outbound
✓ Included in every ORRJO engagement
Multi-channel outbound
✓ Included in every ORRJO engagement
Transparent published pricing
✓ Included in every ORRJO engagement
Dedicated strategist
✓ Included in every ORRJO engagement
Pipeline attribution reporting
✓ Included in every ORRJO engagement
Results That Speak
An edtech company selling to university procurement teams // Brand launch, demand gen, and outbound to UK higher education
"SoPro's tech is impressive but we needed more than efficient outbound. We needed the universities to know our name before we called. ORRJO made that happen."
Commercial Director, EdTech
FAQ
SoPro has invested heavily in proprietary prospecting tech. ORRJO is not a technology company. The differentiation is in the service model: brand plus demand gen plus outbound. Different strengths, different approaches.
Yes, SoPro has international capabilities. ORRJO also operates across 15 countries. Both can support multi-market campaigns.
If SoPro is delivering the results you need, there may be no reason to switch. But if you find that cold outbound response rates are declining and you want demand gen and brand support integrated with outbound, ORRJO offers what SoPro does not.
ORRJO's service is broader, including brand and demand gen alongside outbound. The per-month cost may be higher than SoPro's outbound-only service, but you are getting significantly more.
SoPro focuses on prospecting and outbound. Demand generation in the way ORRJO defines it, content and founder LinkedIn campaigns warming the market before outreach, is not part of their offering.
It is possible but adds complexity. ORRJO's model works best as an integrated service. If you are set on SoPro's tech, you could potentially use ORRJO for demand gen and brand, but expect some coordination overhead.
Why ORRJO Is Different
Why smarter cold outreach is still cold outreach
SoPro's tech makes prospecting more efficient. Better targeting, cleaner data, more precise outreach. But the fundamental dynamic has not changed: the prospect does not know you when the message lands. In 2026, with 75% of buyers evaluating vendors before ever speaking to one, efficiency without awareness produces diminishing returns.
ORRJO's model addresses the root cause. Demand gen campaigns create awareness with target accounts before outbound activates. One edtech client booking meetings with university decision-makers achieved 95% attendance because the institutions had already seen the brand through targeted campaigns. That is not something smarter cold outreach can replicate.
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