Looking for a memoryBlue alternative? Here is what to consider.
Updated 5 November 2026
memoryBlue was founded in 2002 and describes itself as a B2B revenue development partner: outsourced SDR, ADR and AE teams, demand generation marketing, sales recruitment and SDR training. In 2023 it acquired Operatix, which its site says “now operates fully under the memoryBlue brand”. If you need something different, here is what to look for.
The question is whether you want an outsourced sales team, with the option to hire its reps later, or brand and demand gen run by the team that books your meetings.
The Challenge
An audition-to-hire option
memoryBlue says clients “can convert memoryBlue reps onto their own internal payroll at any point during an engagement”, and its recruitment service places permanent SDRs, AEs and other go-to-market hires on your payroll. That suits companies building an internal team. ORRJO does not place reps with clients.
Operatix is now part of memoryBlue
Operatix's own site carries the headline “memoryBlue acquires Operatix” on a release dated 27 July 2023, and its outbound sales development page now redirects to memoryBlue's website. memoryBlue's homepage lists 650+ dedicated SDRs, ADRs and AEs, seven global offices and 30+ languages. Decide which size of partner suits how you like to work.
Marketing is a separate service line
memoryBlue's marketing services are “done-for-you demand generation programs, webinars, downloadable content, and email campaigns”, and it says they can run alongside an SDR programme or on their own. Ask how that work and the SDR team will share targeting and messaging.
Our Approach
How ORRJO solves this.
memoryBlue runs outsourced SDR, ADR and AE teams, with marketing, recruitment and training alongside. ORRJO is a 45+ person team that provides integrated brand, demand gen, and outbound, and does not do talent placement.
The numbers tell the story. Meeting attendance stays at 90%+. That comes from the demand gen layer that builds awareness before outbound, not from adding more SDR headcount.
ORRJO is built for pipeline, not talent placement
If your goal is ongoing pipeline generation rather than building an internal SDR team, ORRJO's model is designed for exactly that.
Integrated demand gen changes outbound results
ORRJO's demand gen runs before outbound. The 90%+ meeting attendance rate is a direct result of that approach.
Small team, big results
ORRJO's 45+ person team has booked 12,500+ meetings and generated £300M+ pipeline. Focused execution beats scale for scale's sake.
What's Included
A focused team that runs your pipeline, with no talent placement.
Multi-channel outbound
✓ Available from ORRJO
No hidden fees
✓ Available from ORRJO
Brand, demand gen and outbound from one team
✓ Available from ORRJO
Pipeline attribution reporting
✓ Available from ORRJO
Results That Speak
Nezasa // Lead Generation
“They quickly understood the nuances of the travel tech industry, our USPs and how to effectively communicate these to our target audience. The communication from ORRJO is second to none.”
Richard Brooks, Chief Operating Officer, Nezasa
Read the Nezasa case study →FAQ
It offers routes that ORRJO does not. memoryBlue's recruitment service places permanent SDRs, AEs and other go-to-market roles on your payroll, and its audition-to-hire model lets clients “convert memoryBlue reps onto their own internal payroll at any point during an engagement”. If your primary goal is to build an internal SDR team, memoryBlue is built for it. ORRJO is built for ongoing pipeline generation.
memoryBlue, which acquired Operatix in 2023, lists 650+ dedicated SDRs, ADRs and AEs on its homepage. ORRJO has 45+ people. The trade-off is scale vs. depth. ORRJO runs brand, demand gen and outbound together for each client.
For SDR outsourcing, look at CIENCE, SalesHive, or SalesRoads. For an integrated model with demand gen, ORRJO is the alternative to evaluate.
No. ORRJO does not do talent placement. If you want to hire SDRs onto your own payroll, memoryBlue's audition-to-hire model or a recruitment partner fits that goal better.
Technically possible but not recommended. ORRJO's model works best when one team controls the full flow from demand gen to outbound. Splitting vendors creates coordination problems.
ORRJO runs at 90%+ meeting attendance. Demand gen before outbound is the reason.
Why ORRJO Is Different
Why the size of your provider matters
memoryBlue acquired Operatix in 2023 and lists 650+ dedicated SDRs, ADRs and AEs across seven offices, with programmes in 30+ languages. Scale has advantages, such as language coverage and the ability to add reps. Decide how close you want to be to the people doing the work.
ORRJO's 45+ person team gives every client direct access to the people doing the work. No layers between you and execution. Combined with demand gen that warms your target accounts, the model produces results that scale through quality, not headcount.
Sources
Every fact about another company on this page comes from that company's own website, checked on 14 October 2026.
- memoryBlue, AI info page. Founded in 2002, its services, the acquisition of Operatix in 2023 and Operatix now operating under the memoryBlue brand, B2B technology and professional services only, offices and languages, the audition-to-hire model. Checked 14 October 2026.
- memoryBlue, homepage. 650+ dedicated SDRs, ADRs and AEs, 30+ languages and seven global offices. Checked 14 October 2026.
- memoryBlue, marketing services. Done-for-you demand generation programmes, webinars, content and email, run alongside an SDR programme or on their own, with creative production by its own team. Checked 14 October 2026.
- memoryBlue, recruitment services. Direct hire placements of SDRs, AEs and other go-to-market roles onto the client's payroll. Checked 14 October 2026.
- Operatix, news release. The headline “memoryBlue acquires Operatix”, dated 27 July 2023. Checked 14 October 2026.
- Operatix, outbound sales development page, which now redirects to memoryBlue's sales services. Checked 14 October 2026.
- CIENCE, homepage. Outbound SDR: “Managed teams that book qualified outbound meetings”. Checked 14 October 2026.
- SalesHive, homepage. SDR outsourcing in its services menu. Checked 14 October 2026.
- SalesRoads, homepage. SDR outsourcing in its solutions menu. Checked 14 October 2026.
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