Home / Intelligence / Sales Enablement

A sub-service of ORRJO Intelligence

Give your sales team the materials they need to close.

Battle cards, sales decks, objection handlers, FAQ libraries, playbooks. The stuff your team should already have, designed by people who understand how B2B deals move.

Book a strategy call → See the work ↓

A real battle card we ship. One per competitor, refreshed quarterly, indexed in your sales stack.

$4.2-6.1B
size of the sales enablement market in 2025
Fortune Business Insights, 2025
19.6%
CAGR through 2031 across the discipline
Fortune Business Insights, 2025
40%
faster sales-stage velocity from properly enabled teams by 2029
Gartner, April 2026

The gap most companies have

Your sales team is making their own materials in the dark.

Every B2B founder we work with at £5M-£25M revenue runs into the same thing. The sales team is hitting numbers but the message is drifting. The AE in Boston is selling a slightly different version of the company to the AE in London. Three reps have three different decks. The battle card for the biggest competitor was written in 2024 and is now wrong on pricing.

The reason is simple. Nobody owns this work. Marketing is busy producing campaigns. Product is busy shipping. Sales leadership is busy on pipeline. So the SDR builds the cold email from memory, the AE rewrites the deck in Keynote the night before the pitch, and the closer hunts for the right case study while the prospect is on the line.

The fix is sales enablement done properly: a maintained library of materials, owned by one team, updated as the market changes, accessible the moment a rep needs them. It is the single most useful marketing work in B2B because it changes what gets said in every sales conversation.

What ORRJO produces

Six pieces of work, maintained monthly.

01

Battle cards

One page per competitor. How they pitch, how you pitch, the lines that win the head-to-head. Sourced from competitive intelligence the ORRJO team runs anyway. Updated quarterly.

02

Sales decks

The pitch deck the team uses on first calls. The discovery deck for follow-ups. The proposal deck for closers. Designed properly, not in Keynote at 11pm. Updated as the messaging shifts.

03

Objection handlers

The ten most common objections your buyers raise, with the answers your best closer would give. One page each. Sales team can search them, find them, use them under pressure.

04

FAQ library

The questions your prospects ask that are not objections. Pricing model. Integration. Security. Onboarding timeline. Maintained as a sales-team Notion or HubSpot view so reps stop guessing.

05

Sales playbook

The end-to-end document that explains how a deal moves at your company. Who does what at each stage, which materials are used, which signals matter. Onboarding for new reps cuts in half.

06

Pitch certification

A short test that proves a rep can deliver your pitch consistently. We design the rubric, run the first round of certification, train your manager to repeat it. The message stays the same as you hire.

What you get

Specifically what lands on the sales team's desk.

  • Sales audit (one-off, month one). What materials exist today, what is out of date, what is missing, where the team is losing deals because of it.
  • Battle cards for your top five competitors. One page each, sourced from intel, updated quarterly.
  • Refreshed sales deck. First pitch, discovery and proposal versions. Designed by the Creative Studio team.
  • Objection handler library. The ten most common objections, the right answers. Searchable.
  • FAQ library. Maintained in your existing sales stack (HubSpot, Notion, Highspot, wherever).
  • Sales playbook. Updated quarterly as the motion changes.
  • Pitch certification. First round delivered. Your team trained to repeat it on new hires.
  • Monthly office hours. The ORRJO lead sits with your sales leader to flag what is changing in the market and update the materials accordingly.

Why ORRJO is the right shop for this work

Sales materials are only as good as the intel underneath them.

Most sales enablement work is bad because the team writing it does not also run the competitive research, the buyer interviews and the messaging. So the battle card uses last year's pricing. The objection handler reads like marketing copy. The deck does not include the line a real buyer needs to hear.

ORRJO is built for this. The Intelligence team is already producing the buyer voice work, the competitive briefs and the ICP research the materials need to draw from. The Creative Studio team designs the decks and the cards to a standard most sales-enablement vendors cannot match. The Lead Generation team uses the materials every day, so the feedback loop is fast.

The sales team gets materials that match what the buyer is actually asking, designed properly, updated as the market changes. The whole engine runs warmer.

How this fits

Sales Enablement is an add-on to your ORRJO retainer.

This is not a standalone product. Battle cards draw from Intelligence. Decks and slide design sit inside Creative Studio. The materials get used and feedback-tested by the Lead Generation team. So Sales Enablement bolts onto whichever retainer fits the shape of your work rather than running as a separate engagement.

Pair Sales Enablement with the retainer that fits:

Best fit Intelligence Best fit Lead Gen Pair with Creative Studio Pair with Demand Gen

Common questions

Before you book the call.

The work of giving your sales team the materials they need to actually close. Battle cards (one-pagers on each competitor), sales decks (the slides reps present), objection handlers (the answers when a prospect pushes back), FAQ libraries (the answers reps look up under time pressure), and pitch certification (the test that proves a rep can deliver the pitch consistently). Most B2B sales teams build these themselves in the dark. Done properly it is a marketing job.

Sales training teaches the rep how to sell. Sales enablement gives them the material to sell with. A trained rep with no battle cards still loses to a known competitor. A weak rep with strong material can still close. We produce the material. We do not run the training (we work alongside companies that do).

Sales Enablement is an add-on, not a standalone product. It folds into the scope of whichever ORRJO retainer fits the work (Intelligence and Lead Generation are the natural homes, but it pairs with Creative Studio and Demand Generation too). Volume of materials, refresh cadence and pitch certification scope get agreed on a 30 minute call. UK market reference for comparable standalone work sits between £3,000 and £15,000 per month.

Most B2B sales teams making £5M-£25M revenue are flying without proper enablement. Reps build their own decks in Keynote. The battle card is a Notion page someone wrote in 2024. The objection-handler library does not exist. The result is each rep selling a slightly different version of the company. Enablement is the work that fixes this so the message a buyer hears is the same on the second call as the first, regardless of which rep ran it.

First battle cards and a refreshed sales deck inside 30 days. Full library (objection handlers, FAQ, playbook) over the first 90 days. Then ongoing updates as the competitive landscape changes.

Yes. The SDR pod gets better outbound copy because the battle cards exist. The AE gets better discovery because the FAQ library is up to date. The closer gets better proposals because the proof library connects to live deal stages. The whole engine runs warmer.

What does your sales team actually have?

Send us the deck the team is using now. We will tell you in 30 minutes where it is winning, where it is losing, and what to do about it.

Book a 30 minute call →
Or book directly with Marc →

Related work

Where Sales Enablement sits inside ORRJO.

ORRJO Intelligence → Creative Studio → Lead Generation → Customer Advocacy → Pricing →