ORRJO Creative vs Pentagram. Different scales, different bets.
Pentagram is the gold standard in design. Twenty-two partners, each leading work personally. Heritage, craft, awards. ORRJO Creative Studio is a brand and creative practice inside a B2B revenue agency. Different shapes. We are honest about which fits when.
Short version
Pick Pentagram for partner-led brand work where craft is the priority. Pick ORRJO when brand is one part of a B2B revenue programme.
Pentagram operates at a level few agencies can match. Each project is led personally by one of the partners. The work is genuine craft, the cost reflects that, and the wait list is real.
ORRJO Creative Studio is different. We run brand and creative as one of four services inside a B2B revenue agency. The work connects to demand, content, and lead gen rather than standing alone as art.
If you have the budget for Pentagram and the patience for partner-led craft, do that. If you want B2B brand connected to commercial outcome, ORRJO.
Side by side
Where ORRJO and Pentagram actually differ.
Scale
Pentagram: 22 partners, 200+ designers globally. ORRJO Creative: smaller B2B-focused team inside a revenue agency.
Pricing
Pentagram: £250k+ project minimum, often £500k+. ORRJO Creative: £30k-£150k typical project.
Time
Pentagram: 6-12 month wait, 9-18 month delivery. ORRJO Creative: starts within weeks, delivery in 8-16 weeks.
Specialism
Pentagram: brand identity craft across consumer + B2B + cultural. ORRJO Creative: B2B-specific brand + web + content.
Connection to revenue
Pentagram: brand as standalone craft. ORRJO Creative: brand connected to demand, content, lead gen.
Best for
Pentagram: serious budget, craft as priority. ORRJO: B2B £1M-£25M ARR wanting brand tied to commercial.
When Pentagram is the right call
Honest about fit.
You have a serious budget (£250k minimum, often £500k+) and want partner-level craft. Pentagram is the most respected name in the field.
You can wait six to twelve months for the right partner to be available, and another six to twelve for delivery.
Brand is the headline outcome. The work needs to win awards, be culturally referenced, define a category aesthetically. Pentagram wins on craft.
You are at a scale where a Pentagram identity is the right size of statement.
When ORRJO is the right call
And when we genuinely are.
You want brand connected to commercial outcomes. ORRJO measures brand against demand, leads, and pipeline; Pentagram against awards and recognition.
You are between £1M and £25M ARR. The Pentagram price point and timeline are not the right shape for your stage.
Brand is one part of a broader revenue programme. ORRJO runs all of brand, content, demand and lead gen as one team.
You want senior involvement without the partner-led wait list. ORRJO's seniors are accessible and start fast.
FAQ
For the right company at the right stage, absolutely. The output is durable. The wrong company at that price point gets a beautiful identity that does not solve their commercial problem.
No, and we are not pretending to. Pentagram operates at a craft level very few agencies can match. We deliver good B2B-tuned craft connected to commercial outcome. Different work.
Pentagram: £250k+ floor. ORRJO Creative: £30k-£150k typical project. Roughly an order of magnitude different.
Koto, Ragged Edge, DesignStudio, and Made by Field are all credible alternatives at lower price points than Pentagram. We listed them in our best-of guide. ORRJO is honest about being a different shape from any of them.
Want a senior pair of eyes on your situation?
Thirty minutes. We will pressure test your numbers, not pitch.
Book a strategy call →