Stop marketing to everyone and start selling to the accounts that will actually transform your business. ORRJO's ABM service combines precision targeting, personalised creative, multi-channel engagement, and outbound conversion to penetrate the buying committees of your highest-value accounts.
The biggest deals do not come from inbound forms. They come from strategic, coordinated engagement with named accounts. ABM is how the most successful B2B companies win their most valuable customers.
ABM targets your highest-value accounts by design. By concentrating resources on the accounts with the biggest revenue potential, you drive larger deal sizes and better ROI on every marketing pound spent.
Enterprise deals involve 6 to 10 stakeholders. ABM does not just target one contact. It engages the entire buying committee: the champion, the decision-maker, the influencer, and the blocker, building consensus across the organisation.
ABM forces sales and marketing to work from the same target account list with shared goals and shared metrics. No more arguments about lead quality. No more wasted MQLs. One team, one strategy, one pipeline.
By engaging multiple stakeholders simultaneously and building brand familiarity before your SDRs pick up the phone, ABM compresses the time from first touch to closed deal. Prospects arrive at the table pre-educated and pre-engaged.
A five-stage process that takes you from account selection to closed revenue, integrating brand, demand, and outbound into one coordinated engine.
We work with your sales team to define your ideal account profile and build a tiered target list. We use firmographic data, technographic signals, and our proprietary 100-point scoring system to identify and prioritise the accounts most likely to buy.
We layer intent data, website visitor tracking (powered by Warmly), and engagement signals to identify which accounts are actively researching solutions like yours. When buying signals spike, we accelerate outreach to those accounts immediately.
We orchestrate paid ads, personalised content, email sequences, LinkedIn outreach, and direct calls in a coordinated sequence designed to surround your target accounts. Every touchpoint reinforces the last, building familiarity and trust.
Our Creative Studio produces account-specific content: personalised landing pages, tailored case studies, bespoke video messages, and custom ad creative that speaks directly to each account's challenges and priorities.
Our dedicated SDR team engages warmed contacts within target accounts via phone, email, and LinkedIn to convert engagement into booked meetings. By the time we call, prospects already know your name.
Not all accounts are created equal. Our proprietary scoring system evaluates every target account and contact across five dimensions to ensure your ABM investment is focused where it will generate the highest return.
Industry, company size, revenue, geography, and growth stage alignment with your ICP.
Current tech stack, competitor products in use, integration compatibility, and technology maturity.
Active research behaviour, content consumption patterns, keyword signals, and competitive evaluation activity.
Ad interactions, email opens, website visits, webinar attendance, and content downloads.
LinkedIn connection depth, past interactions, mutual contacts, and referral potential.
Every account is scored, ranked, and prioritised so your ABM budget targets the accounts most likely to convert into revenue.
FinTech AI platform used a combined ABM and outbound strategy to penetrate the UK financial services sector. We identified target accounts, built personalised campaigns for compliance decision-makers, and converted engagement into 500+ meetings over three years, establishing Aveni as a recognised brand in the space.
Read Full Case Study →Global fleet technology company used targeted account selection and multi-channel ABM to engage enterprise fleet managers across the UK and Europe. Coordinated brand, demand, and outbound campaigns generated £3M in enterprise pipeline.
Read Full Case Study →ORRJO is one of the few agencies that delivers all three pillars under one roof. Our Creative Studio builds your brand and produces ABM-specific content. Our demand generation service warms your market at scale. And our lead generation team converts engaged accounts into booked meetings. One agency. One strategy. One pipeline.
Account-based marketing (ABM) is a strategic B2B approach that concentrates sales and marketing resources on a defined set of high-value target accounts. Rather than casting a wide net, ABM treats each target account as a market of one, delivering personalised campaigns designed to engage the entire buying committee and drive them toward a purchasing decision.
Traditional lead generation casts a wide net to capture as many leads as possible, then qualifies them. ABM flips this approach: you identify your highest-value target accounts first, then build personalised campaigns to engage them. ABM typically delivers higher deal values, shorter sales cycles, and better alignment between sales and marketing.
It depends on your tier strategy. We typically recommend 10–50 accounts for one-to-one ABM (highest personalisation), 50–200 for one-to-few (cluster-based), and 200–1,000 for one-to-many (programmatic ABM). ORRJO helps you determine the right mix based on your deal sizes, sales capacity, and growth targets.
Our proprietary 100-point lead scoring system evaluates every target account and contact across firmographic fit, technographic signals, intent data, engagement behaviour, and relationship strength. This ensures your ABM campaigns are prioritised toward the accounts most likely to convert, maximising ROI on every campaign pound spent.
Absolutely. In fact, this is how we deliver the best results. ABM focuses your highest-touch efforts on named accounts, while demand generation builds broader awareness across your total addressable market. The two strategies reinforce each other: demand gen warms the market, and ABM converts the most valuable accounts within it.
ABM is a strategic play, not a quick fix. Most programmes begin generating engagement within 4–6 weeks and qualified meetings within 8–12 weeks. However, the real power of ABM compounds over time as you build deeper relationships with buying committees and accumulate account intelligence.
Book a 30-minute call to discuss how ORRJO's ABM programme can deliver pipeline from your highest-value target accounts.
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