Lead generation for proptech that property professionals respond to.
Property professionals are practical buyers. They care about occupancy rates, operating costs, and tenant satisfaction. We build campaigns that speak to these specific metrics and earn meetings with the asset managers, developers, and operators who control property technology budgets.
Commercial real estate technology spending grew 23% in 2025, driven by ESG reporting requirements and operational efficiency pressures. ORRJO builds outbound that reaches property owners, operators, and investors who are actively looking for technology solutions.
The Challenge
Property is a relationship business.
Real estate professionals rely on trusted networks. Breaking in requires outreach that demonstrates genuine understanding of their portfolio, market, and operational challenges.
Technology adoption is slow.
Property is one of the least digitised industries. Many decision-makers are sceptical of tech solutions and need clear, practical evidence of ROI before they will consider a conversation.
Fragmented decision-making.
Property technology purchases involve asset managers, facilities teams, IT, and sometimes individual tenants or landlords. Navigating this requires multi-stakeholder engagement.
Our Approach
How ORRJO solves this.
We target proptech buyers by portfolio type (office, industrial, retail, multifamily), portfolio size, and the specific operational challenges they face: energy management, tenant experience, lease administration, or building automation. Our research covers each prospect's portfolio composition and recent transactions.
Real estate decision-makers are not traditional technology buyers. They evaluate vendors based on property-level ROI, tenant satisfaction impact, and ease of deployment across a portfolio. With the average B2B buying cycle at 10.1 months, proptech sales require patience and multi-threaded engagement across asset management, operations, and IT.
Property Professional Targeting
We identify asset managers, property directors, facilities heads, and CRE investors. Filtered by portfolio size, property type, and geography.
Operations-Focused Messaging
Copy that references occupancy rates, operating costs, tenant satisfaction, and compliance requirements. Practical metrics that property professionals care about.
Portfolio-Level Outreach
Campaigns targeting decision-makers at the portfolio or fund level who control technology spend across multiple properties.
Industry Event Campaigns
Outreach around MIPIM, RESI, and other major property events.
What's Included
Outbound infrastructure for proptech companies selling to commercial real estate owners, operators, and investment firms.
Property Buyer Data
Verified contacts at asset manager, property director, and facilities level.
Property-Specific Copy
Outreach built around real property operations metrics and challenges.
Event Campaigns
Pre and post-event outreach around major property conferences.
Campaign Manager
A dedicated manager who understands property technology sales.
CRM Integration
Full pipeline tracking in your CRM.
Performance Reporting
Weekly dashboards on campaign performance.
Results That Speak
Veyt // Proptech Growth Campaign
"ORRJO helped us break into the property market with outreach that spoke the right language from day one."
CEO, Veyt
FAQ
Property management, smart buildings, tenant experience, construction tech, CRE analytics, and real estate investment platforms.
Yes. We can filter by commercial, residential, industrial, mixed-use, co-working, and student accommodation.
We lead with operational benefits and practical ROI rather than technology features. Our messaging focuses on the business outcomes property professionals care about.
Most proptech campaigns deliver first meetings within 5 working days. Typical output is 10-20 meetings per month.
Yes. We run full event campaigns for major property conferences.
Monthly retainer. Book a strategy call for a proposal.
Why ORRJO Is Different
Real estate buyers care about buildings, not software features.
Property owners and operators evaluate technology based on per-building economics. An agency that pitches proptech like SaaS misses the point entirely. These buyers want to know the impact on NOI, tenant retention, and operational efficiency at the asset level.
ORRJO's proptech campaigns reference specific portfolio characteristics, ESG reporting requirements, and operational benchmarks. We have generated pipeline for proptech companies selling everything from smart building platforms to lease management software by speaking the language of real estate, not the language of tech.
Ready to build proptech pipeline?
Tell us about your ideal customer and we'll build the pipeline to reach them.
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