Your target account list needs more than ads.
ABM strategy is only as good as the execution. You've identified the accounts and mapped the buying committees. Now you need someone to run the outbound that gets those decision-makers into meetings. That's ORRJO. For the service itself, see ORRJO’s account based marketing.
Your target account list is built. Your display ads are running. Your content syndication is live. But awareness without outreach does not book meetings.
The Challenge
ABM programs stall at the awareness stage.
Display ads and content syndication build awareness with target accounts, but they don't start conversations. You need direct outreach to convert that awareness into meetings. That's the gap between ABM strategy and ABM pipeline.
Personalisation at scale is harder than anyone admits.
You can't send generic sequences to your top 100 accounts. But writing truly personalised outreach for each account takes more time than your team has. ORRJO does the research and writes account-specific messaging at scale.
Multi-threading buying committees is where deals start.
Getting one meeting with one contact isn't ABM. You need multiple stakeholders engaged across the buying committee. ORRJO runs multi-threaded campaigns that reach multiple decision-makers within each target account simultaneously.
Our Approach
How ORRJO solves this.
ORRJO adds the direct outreach layer your ABM programme needs. We research each target account individually, map the buying committee, and run multi-threaded campaigns with account-specific messaging across email, LinkedIn, and phone.
ABM managers get the execution that turns strategy into pipeline. Multi-threaded outreach into target accounts gets you on the shortlist before display ads ever could.
Account-specific outreach
Personalised campaigns for each target account. Account research, custom messaging, and multi-stakeholder targeting.
Buying committee coverage
Multi-threaded outreach that reaches multiple decision-makers within each account. More contacts means stronger deal entry.
ABM pipeline execution
Turn your target account list into qualified meetings. We handle the outbound execution your ABM program needs.
What's Included
Everything an ABM Manager needs to turn target account lists into qualified meetings.
Account research
Deep research on each target account to inform personalised outreach.
Buying committee mapping
We identify and contact multiple stakeholders within each account.
Account-specific messaging
Personalised copy referencing each account's specific challenges and context.
Multi-channel execution
Email, LinkedIn, and phone outreach coordinated across the buying committee.
Account engagement tracking
See which accounts are responding, who's engaging, and where deals are forming.
ABM reporting
Account-level pipeline data showing engagement, meetings, and revenue by account.
Results That Speak
Pulsion // Lead Generation + Demand Generation
“Our AI ChatGPT focused webinar generated over 200 registrations! These virtual events were an ideal opportunity to position ourselves as experts.”
John McGuire, Managing Director, Pulsion
Read the Pulsion case study →FAQ
We typically run ABM campaigns against 30 to 80 named accounts at a time. Each account gets personalised research and messaging. For larger lists, we tier the approach: high-touch for your top accounts, scaled for the rest.
We coordinate with your ABM tools like 6sense, Demandbase, or Terminus. Our outbound complements your display and content plays. When an account shows intent signals, we prioritise them for direct outreach.
Yes. We map the buying committee and target each stakeholder with role-specific messaging. The CFO gets a different message than the VP Engineering. Multi-threading increases your chances of starting a real conversation.
We research each account individually. Messaging references their specific challenges, recent news, tech stack, or industry context. It's not mail merge with a company name. It's genuine personalisation at scale.
Most ORRJO engagements run at 4 to 12 highly qualified meetings a month, with entry level at 4. Results depend on account quality and ICP fit.
Previous outreach history matters. We review what's been sent, what responses came back, and craft new angles that acknowledge the relationship. Sometimes a fresh approach from a different angle is exactly what an account needs.
Why ORRJO Is Different
Why ABM without outbound stalls at awareness
Most ABM programmes invest heavily in display, content syndication, and personalised landing pages. These build awareness within target accounts. But awareness does not start conversations. The buying committee sees your ads and then does nothing.
ORRJO converts that awareness into meetings. Awareness plus outreach equals pipeline.
Turn your target account list into pipeline.
Tell us about your ideal customer and we'll build the pipeline to reach them.
Book a Strategy Call →