Your demand gen mix is missing outbound.
You've built the inbound engine, the content flywheel, and the demand campaigns. But pipeline targets keep rising. ORRJO adds outbound as a high-performing demand channel with the same attribution rigour you expect from every other channel.
Your MQL-to-SQL conversion rate is the number that keeps you up at night. In 2026, it should be.
The Challenge
Inbound alone can't scale to meet your pipeline targets.
Content takes months to compound. Paid costs keep rising. Events are expensive. You need a channel that delivers pipeline now, not in six months. Outbound gives you direct access to buyers you can't wait to find you.
Your MQL-to-SQL conversion is keeping you up at night.
High MQL volume with low conversion means your demand gen looks good on paper but pipeline tells a different story. ORRJO skips the MQL handoff entirely and delivers confirmed meetings with qualified buyers.
You need a channel that sales respects.
Demand gen leaders know the pain of delivering leads that sales ignores. ORRJO delivers meetings, not leads. When a qualified decision-maker shows up on a call, sales takes notice and the marketing-sales relationship improves.
Our Approach
How ORRJO solves this.
ORRJO runs outbound with the same attribution rigour you apply to paid and content. Campaign-level tracking, A/B testing at scale, and conversion metrics that sit alongside your existing demand channels in the same dashboard.
Demand gen directors get a channel where ROI is obvious. Every meeting has a name, a title, and a confirmed calendar slot.
Outbound with demand gen rigour
Full attribution, A/B testing, conversion tracking, and performance reporting. Outbound run the way demand gen leaders expect.
Pipeline acceleration
Add immediate pipeline while your longer-term demand programs compound. Fill the gap between today and your inbound targets.
Multi-channel integration
Outbound that coordinates with your content, events for a unified buyer experience.
What's Included
Everything a Demand Gen Director needs to add outbound with full attribution.
Intent-driven targeting
We target accounts showing buying signals aligned with your demand themes.
Campaign-level attribution
Every meeting tracked by campaign, sequence, and content touchpoint.
Performance optimisation
Continuous testing of messaging, timing, and channel mix to maximise results.
Demand gen alignment
Outbound themes coordinated with your content calendar and campaign launches.
Pipeline reporting
Meeting volume, pipeline created, and conversion rates, reported in the monthly insight report every account gets as standard.
Quarterly planning
Joint planning sessions to align outbound with your demand gen priorities.
Results That Speak
Veyt // Lead Generation
“The pipeline is strong, and we are confident in the long-term impact of working with ORRJO.”
Francois Pretorius, Veyt
Read the Veyt case study →FAQ
It's as clean as paid. Every meeting is tied to a specific campaign, sequence, and message. You can see cost per meeting, pipeline per campaign, and ROI at the same level of detail as your best-tracked demand channels.
Yes. We align outbound campaigns with your content calendar. When you launch a report or webinar, we build outbound sequences around it. Your content gets distribution and outbound gets a compelling reason to reach out.
We skip them entirely. ORRJO delivers confirmed meetings with qualified decision-makers. There's no lead score to debate. Either someone showed up to a qualified meeting or they didn't. It simplifies the whole process.
Outreach begins within 2 weeks of kickoff, and first qualified meetings typically land within 2 weeks of launch. By the end of month two, you'll have a clear picture of meeting volume and quality you can expect monthly.
We run continuous A/B tests on subject lines, copy angles, send times, and sequences. Every week, we share what's working and what we're changing. You get the same optimisation rigour you'd apply to demand campaigns.
ORRJO Lead Generation is priced on the volume of qualified meetings you need and how deep the qualification goes, both set at discovery and confirmed in your proposal. Outbound is especially cost-effective when your ACV is above £10,000 and your buying committee is identifiable.
Why ORRJO Is Different
Why lead volume is not the same as pipeline
Demand gen programmes are measured on MQL volume, but pipeline is what actually matters. When MQLs drop off before becoming SQLs, the volume looks impressive and the pipeline does not. Sales loses trust in marketing-sourced leads.
ORRJO bypasses the MQL funnel entirely. We deliver confirmed meetings with qualified buyers. No scoring. No handoff. No debate. Our demand gen clients report pipeline attribution as clean as their best-performing demand campaigns.
Add outbound to your demand mix.
Tell us about your ideal customer and we'll build the pipeline to reach them.
Book a Strategy Call →