Your demand gen mix is missing outbound.
You've built the inbound engine, the content flywheel, and the paid campaigns. But pipeline targets keep rising. ORRJO adds outbound as a high-performing demand channel with the same attribution rigour you expect from every other channel.
Your MQL-to-SQL conversion rate is the number that keeps you up at night. In 2026, it should be. The industry average drop-off is 85%.
The Challenge
Inbound alone can't scale to meet your pipeline targets.
Content takes months to compound. Paid costs keep rising. Events are expensive. You need a channel that delivers pipeline now, not in six months. Outbound gives you direct access to buyers you can't wait to find you.
Your MQL-to-SQL conversion is keeping you up at night.
High MQL volume with low conversion means your demand gen looks good on paper but pipeline tells a different story. ORRJO skips the MQL handoff entirely and delivers confirmed meetings with qualified buyers.
You need a channel that sales respects.
Demand gen leaders know the pain of delivering leads that sales ignores. ORRJO delivers meetings, not leads. When a qualified decision-maker shows up on a call, sales takes notice and the marketing-sales relationship improves.
Our Approach
How ORRJO solves this.
ORRJO runs outbound with the same attribution rigour you apply to paid and content. Campaign-level tracking, A/B testing at scale, and conversion metrics that sit alongside your existing demand channels in the same dashboard.
Demand gen directors get a channel where ROI is obvious. Outbound through ORRJO typically delivers cost per qualified meeting 40 to 60% lower than paid channels for mid-market and enterprise buyers. And every meeting has a name, a title, and a confirmed calendar slot.
Outbound with demand gen rigour
Full attribution, A/B testing, conversion tracking, and performance reporting. Outbound run the way demand gen leaders expect.
Pipeline acceleration
Add immediate pipeline while your longer-term demand programs compound. Fill the gap between today and your inbound targets.
Multi-channel integration
Outbound that coordinates with your content, events, and paid campaigns for a unified buyer experience.
What's Included
Everything a Demand Gen Director needs to add outbound with full attribution.
Intent-driven targeting
We target accounts showing buying signals aligned with your demand themes.
Campaign-level attribution
Every meeting tracked by campaign, sequence, and content touchpoint.
Performance optimisation
Continuous testing of messaging, timing, and channel mix to maximise results.
Demand gen alignment
Outbound themes coordinated with your content calendar and campaign launches.
Pipeline reporting
Meeting volume, pipeline created, and conversion rates reported weekly.
Quarterly planning
Joint planning sessions to align outbound with your demand gen priorities.
Results That Speak
Veyt // Energy certificate platform
"ORRJO gave us the outbound channel we'd been meaning to build for two years. The pipeline attribution is as clear as any paid campaign we run."
Director of Demand Gen, Veyt
FAQ
It's as clean as paid. Every meeting is tied to a specific campaign, sequence, and message. You can see cost per meeting, pipeline per campaign, and ROI at the same level of detail as your best-tracked demand channels.
Yes. We align outbound campaigns with your content calendar. When you launch a report or webinar, we build outbound sequences around it. Your content gets distribution and outbound gets a compelling reason to reach out.
We skip them entirely. ORRJO delivers confirmed meetings with qualified decision-makers. There's no lead score to debate. Either someone showed up to a qualified meeting or they didn't. It simplifies the whole process.
Campaigns go live in week three after research and setup. First meetings typically land in weeks four to six. By the end of month two, you'll have a clear picture of meeting volume and quality you can expect monthly.
We run continuous A/B tests on subject lines, copy angles, send times, and sequences. Every week, we share what's working and what we're changing. You get the same optimisation rigour you'd apply to paid campaigns.
Cost per qualified meeting through ORRJO is typically 40 to 60 percent less than paid channels for mid-market and enterprise buyers. Outbound is especially cost-effective when your ACV is above £20K and your buying committee is identifiable.
Why ORRJO Is Different
Why lead volume is not the same as pipeline
Demand gen programmes are measured on MQL volume, but pipeline is what actually matters. When 85% of MQLs drop off before becoming SQLs, the volume looks impressive and the pipeline does not. Sales loses trust in marketing-sourced leads.
ORRJO bypasses the MQL funnel entirely. We deliver confirmed meetings with qualified buyers. No scoring. No handoff. No debate. Our demand gen clients report pipeline attribution as clean as their best-performing paid campaigns.
Ready to add outbound to your demand mix?
Tell us about your ideal customer and we'll build the pipeline to reach them.
Book a Strategy Call →