Lead generation for automotive tech that moves fast.
The automotive industry is transforming. EV adoption, connected vehicles, and autonomous driving are creating massive technology demand. We build campaigns that reach OEM procurement teams, fleet operators, and aftermarket leaders with specific, relevant messaging.
The automotive industry is spending $500 billion on electrification and software-defined vehicles through 2030. ORRJO builds outbound that connects automotive technology vendors with the OEMs, Tier 1 suppliers, and fleet operators driving this transformation.
The Challenge
OEM procurement is hierarchical.
Automotive OEMs have complex, multi-tier procurement structures. Reaching the right buyer requires understanding which decisions sit at which level of the organisation.
The EV transition is creating chaos.
OEMs, suppliers, and fleet operators are all navigating the transition simultaneously. Technology buying priorities are shifting rapidly.
Validation cycles are long.
Automotive-grade technology requires extensive validation, testing, and certification. Sales cycles of 12-24 months are common.
Our Approach
How ORRJO solves this.
We target automotive tech buyers by company type (OEM, Tier 1 supplier, fleet operator, dealership group), technology focus (ADAS, EV infrastructure, connected car, manufacturing automation), and the specific challenges they face. Our research covers published product roadmaps, supplier announcements, and EV production targets.
Automotive buying decisions are driven by engineering, procurement, and product development teams. Each evaluates technology through a different lens: performance, cost, and supply chain reliability. In 2026, 89% of revenue organisations use AI in sales, but automotive procurement remains deeply relationship-driven. Our approach balances digital outreach with the relationship-building these buyers expect.
Automotive Buyer Targeting
We identify OEM procurement, fleet managers, and aftermarket leaders. Filtered by vehicle type, company size, and geography.
EV Transition Messaging
Outreach that references specific EV, connected vehicle, and ADAS challenges relevant to each prospect.
Multi-Tier Campaigns
Separate campaigns for OEMs, Tier 1 suppliers, and fleet operators.
Event Campaigns
Outreach around major automotive exhibitions and conferences.
What's Included
Outbound for automotive technology companies targeting OEMs, Tier 1 suppliers, fleet operators, and the broader mobility ecosystem.
Automotive Buyer Data
Verified contacts at OEMs, suppliers, and fleet operators.
Transition-Specific Copy
Outreach addressing EV, ADAS, and connected vehicle challenges.
Event Campaigns
Auto show and conference campaigns.
Campaign Manager
A manager with automotive sector understanding.
CRM Integration
Full pipeline tracking.
Performance Reporting
Weekly dashboards.
Results That Speak
Descartes // Automotive Logistics Lead Generation
"ORRJO understood the automotive supply chain and delivered meetings with the right procurement contacts."
Sales Director, Descartes
FAQ
Both. We run separate campaigns for OEMs, Tier 1 suppliers, aftermarket, and fleet operators.
Yes. Campaigns focused on battery tech, charging infrastructure, fleet electrification, and EV software.
First meetings within 5 working days. Full pipeline over 3-6 months.
Yes. Passenger, commercial, off-highway, and specialty vehicles.
Yes. Full event campaign support.
Monthly retainer. Book a strategy call.
Why ORRJO Is Different
Automotive procurement is engineering-led, not marketing-led.
OEM engineers and Tier 1 procurement leaders evaluate technology based on specifications, testing data, and manufacturing compatibility. Outbound that leads with marketing language instead of technical substance gets ignored or, worse, shared internally as an example of what not to respond to.
ORRJO builds automotive outreach that leads with technical fit. We reference the prospect's vehicle platforms, manufacturing processes, and published technology requirements. Our automotive tech clients book meetings with engineering directors and procurement VPs at rates 3x above generic outbound because the message proves technical credibility upfront.
Ready to reach automotive buyers?
Tell us about your ideal customer and we'll build the pipeline to reach them.
Book a Strategy Call →