Lead generation for logistics that moves at your speed.
Supply chain and logistics companies sell to operations leaders who care about uptime, cost per mile, and delivery accuracy. We build outbound campaigns that speak to these specific metrics and get your sales team in front of the people who control logistics budgets.
Global supply chain disruptions drove a 28% increase in logistics technology investment between 2023 and 2025. ORRJO helps supply chain tech vendors reach operations leaders while they are still actively looking for solutions.
The Challenge
Operations leaders are hard to reach.
Supply chain directors and logistics VPs spend their days solving operational problems, not reading sales emails. Getting their attention requires outreach that demonstrates immediate, quantifiable value to their operations.
Every logistics company looks the same.
Visibility, efficiency, cost reduction. Every logistics tech vendor makes the same promises. Buyers have learned to tune it out. What works is specific messaging that references their carrier mix, route complexity, or warehouse challenges.
Procurement controls the purse strings.
In large logistics operations, even if the VP Operations wants your product, procurement and finance have to approve it. Your outreach strategy needs to engage both the operational user and the budget holder simultaneously.
Our Approach
How ORRJO solves this.
Logistics and supply chain buyers are operational. They care about uptime, integration with existing WMS and TMS platforms, and measurable cost reductions. We research each prospect's supply chain footprint, distribution network, and technology stack before writing outreach.
Buying decisions in this space are driven by operations directors and VPs of supply chain who report to COOs. These are not people who browse LinkedIn for thought leadership. They respond to direct, specific outreach that references a real operational bottleneck. Our signal-based approach identifies companies dealing with shipping delays, warehouse expansion, or ERP migrations.
Operations Leader Targeting
We build lists of Supply Chain Directors, VP Logistics, Operations Managers, and Procurement Heads at retailers, manufacturers, 3PLs, and distribution companies.
Operations-Specific Messaging
Our copy references real logistics metrics: cost per shipment, on-time delivery rates, carrier performance, and warehouse throughput. Not vague promises about visibility.
Multi-Stakeholder Campaigns
Coordinated outreach to operations, IT, and procurement contacts at target accounts. Each persona gets messaging relevant to their specific concerns.
Trade Show and Event Outreach
Pre-event and post-event campaigns around major logistics conferences that maximise your meeting calendar during key industry events.
What's Included
Outbound infrastructure built for reaching operationally focused logistics and supply chain decision-makers.
Logistics Buyer Data
Verified contacts at supply chain, logistics, and operations leadership levels. Segmented by company type, fleet size, and geography.
Operations-Focused Copy
Email sequences that reference real logistics KPIs and operational challenges specific to each prospect's business model.
Event Campaign Support
Pre-event outreach, on-site meeting booking, and post-event follow-up for major logistics trade shows and conferences.
Dedicated Campaign Manager
A campaign manager who understands supply chain operations and logistics technology sales cycles.
CRM Integration
Full activity and pipeline tracking integrated with your CRM.
Performance Reporting
Weekly reports on outreach volume, response rates, meetings booked, and pipeline value.
Results That Speak
Descartes // Logistics Tech Lead Generation
"ORRJO understood our market and our buyers. The meetings they booked were with the exact decision-makers we needed to reach."
Sales Director, Descartes
FAQ
We target 3PLs, freight forwarders, carriers, retailers with in-house logistics, manufacturers, distribution companies, and logistics technology buyers. Our data covers the full supply chain ecosystem.
We use a combination of highly personalised email with specific operational metrics, LinkedIn engagement, and strategic phone outreach timed around operational planning cycles.
Yes. We run pre-event outreach to target attendees, book meetings during the event, and execute post-event follow-up campaigns. This maximises your ROI from every conference.
We run logistics campaigns across the UK, Europe, North America, Middle East, and Asia Pacific. Our data covers global supply chain organisations.
Most logistics campaigns generate first meetings within 3-5 working days. Operations leaders respond well to outreach that references real operational challenges.
Pricing depends on your target market, geographic scope, and campaign complexity. Book a strategy call to discuss.
Why ORRJO Is Different
Logistics buyers do not respond to marketing buzzwords.
Supply chain and logistics leaders are the most operationally minded buyers in B2B. They want to know exactly how your solution integrates with their existing systems and what the measurable impact will be. Agencies that lead with thought leadership content miss the mark entirely.
ORRJO targets logistics buyers with outreach that references their specific operational challenges: route optimisation gaps, warehouse capacity constraints, or last-mile delivery costs. Signal-based selling drives 18% response rates because the message matches the moment.
Ready to build logistics pipeline?
Tell us about your ideal customer and we'll build the pipeline to reach them.
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