Most product launches fail because the research was skipped.
72% of new products fail to meet revenue expectations. Not because the product is bad, but because the go-to-market was wrong. Wrong audience. Wrong positioning. Wrong channels. Wrong timing. The product team spent 18 months building. The GTM team got two weeks to figure out who to sell it to.
ORRJO Intelligence delivers product launch research that gives your GTM team the same depth of insight your product team had. Demand validation, competitive positioning, ICP mapping, and channel strategy. 14 days, $15,000 fixed fee. Everything you need to launch with precision.
The Challenge
Your product team knows the product. Nobody knows the market.
Product teams build based on customer feedback and competitive gaps. But the market your product launches into is not the same market that inspired it. New competitors have emerged. Buyer priorities have shifted. The budget cycle has changed. A product launch without fresh market intelligence is a product launch with old assumptions.
Internal consensus is not market validation.
Everyone in the company agreeing the product is great does not mean the market agrees. Internal excitement creates dangerous blind spots. Real validation comes from external data: search volume, intent signals, competitive positioning gaps, and buyer willingness to pay. If you cannot point to market data, you are guessing.
First impressions set the trajectory.
A product launch gets one shot at positioning. If you enter the market with the wrong message, targeting the wrong persona, through the wrong channel, you do not get a second chance to make a first impression. The market forms an opinion fast. Changing it later costs 10x what getting it right upfront would have cost.
Our Approach
How ORRJO Intelligence solves this.
We run a 14-day research sprint that maps every dimension of your product launch. Who should buy it, why they should care, what alternatives they are considering, how much they will pay, and where to reach them. This is not a survey. It is structured market intelligence built from 150+ data sources.
The output is a launch playbook that your marketing and sales teams can execute immediately. Not a strategy deck that needs another three months of interpretation. ORRJO has supported product launches for companies like Aveni in fintech and Nezasa in travel tech. We know what a successful launch looks like because we execute the campaigns that follow the research.
Demand Validation
Is there real market demand for this product? We validate using search volume, intent data, competitive gaps, and buyer signals. Not opinions. Data.
Competitive Positioning
How your product fits into the existing market landscape. Where you win, where you lose, and the white space you can own. Positioning built on competitive reality.
ICP Mapping
Who buys this product. Job titles, company profiles, buying triggers, and decision-making processes mapped for your specific category and price point.
Channel Strategy
Where your ICP discovers, evaluates, and purchases products like yours. Channel-by-channel GTM plan with specific tactics and budget allocations.
What's Included
Everything you need, delivered in 14 days as an execution-ready playbook.
Market Demand Report
Search volume, intent signals, category growth rates, and buyer readiness indicators. Hard data on whether the market is ready for your product.
Competitive Positioning Matrix
Every relevant competitor mapped across features, pricing, positioning, market share, and customer sentiment. Clear white space identification.
ICP and Buyer Journey Map
Complete buyer persona including triggers, evaluation criteria, stakeholder maps, and typical buying timeline for your product category.
Pricing Strategy
Market-rate benchmarks, packaging recommendations, and pricing model analysis. What the market expects to pay and how to structure your offer.
Launch Channel Plan
Prioritised channel strategy with specific tactics, timelines, and KPIs for each channel. Built around where your ICP actually spends attention.
Messaging Framework
Core messaging architecture built on competitive gaps and buyer pain points. Headlines, value props, and proof points ready for marketing to deploy.
Proof
Aveni // AI Product Launch in Financial Services
Aveni launched new AI-powered compliance products into the financial services market. ORRJO provided competitive intelligence and ICP mapping that shaped the positioning, messaging, and targeting for the launch. The research identified specific buyer segments and channel strategies that the Aveni team used to generate over 500 qualified meetings.
FAQ
Ideally 2-3 months before launch. This gives your team time to integrate the findings into messaging, targeting, and channel planning. But we have also done research during launch when companies realised their initial approach was not working.
Yes. We research the market, not the product. Competitive landscape, buyer behaviour, pricing expectations, and channel preferences exist whether your product is live or not. Pre-launch research is actually more valuable because it shapes your positioning before the market forms an opinion.
We look at adjacent categories, problem-awareness signals, budget allocation patterns, and competitive investment levels. If buyers are spending money on adjacent solutions and talking about the problem your product solves, demand exists even if the category does not have a name yet.
Many B2B products compete against spreadsheets, manual processes, or internal tools. We map the build vs buy decision criteria for your ICP and identify the triggers that push companies from internal solutions to external products.
Yes. The deliverable includes a messaging framework built on competitive gaps and buyer pain points. This is not creative copy. It is the strategic foundation that your copywriters and marketers build on.
Product marketing agencies create assets. We create the intelligence that makes those assets effective. Our research tells you what to say, to whom, and where. That foundation makes every downstream marketing activity more effective.
Launching a product? Start with the research.
14 days. $15,000. Every answer your GTM team needs before launch day.
Book an Intelligence Briefing →