Know exactly what your competitors are doing. And where they are weak.
You know your competitors exist. You have probably looked at their website. Maybe you have a loose spreadsheet comparing features. That is not competitive intelligence. That is surface-level awareness. Real competitive intelligence tells you why you win, why you lose, and where to attack next.
ORRJO Intelligence delivers structured competitive research that goes deeper than any internal team has time to go. Positioning analysis, pricing deconstruction, messaging audits, win/loss patterns, and white space identification. 14 days. $15,000 fixed fee. The intelligence your sales team needs to win more deals.
The Challenge
Your sales team has opinions about competitors. Not data.
Every AE has a story about losing a deal to a competitor. But anecdotal deal losses are not competitive intelligence. Without structured data on why you win and why you lose across your full pipeline, you are making strategic decisions based on the loudest stories, not the clearest patterns.
Your competitors changed while you were not watching.
Competitors update pricing, launch features, hire new leadership, raise funding, and shift positioning constantly. The competitive landscape you understood six months ago is already out of date. Without ongoing intelligence, you are competing against a version of your competitors that no longer exists.
You are leaving white space on the table.
Every competitive landscape has gaps. Segments that nobody serves well. Use cases that nobody has claimed. Pricing tiers that nobody occupies. These gaps are your biggest growth opportunities. But you cannot find them without mapping the full competitive terrain first.
Our Approach
How ORRJO Intelligence solves this.
We do not just look at competitor websites. We deconstruct their entire GTM machine: how they position, what they charge, how they sell, where they advertise, what their customers say about them, and where their strategy has gaps. Over 150 data sources including G2 reviews, Glassdoor, patent filings, job postings, ad libraries, and pricing pages.
The output is not a feature comparison matrix. It is a strategic competitive map that tells your leadership where to invest, your marketing team what to say, and your sales team how to win. Built by people who run competitive campaigns every day across 50+ B2B clients.
Positioning Deconstruction
How each competitor positions themselves, who they target, what they claim, and where their messaging has gaps. Side-by-side positioning analysis.
Pricing Intelligence
What competitors charge, how they package, what discounts they offer, and how their pricing compares to market expectations. Real pricing data, not guesses.
Win/Loss Pattern Analysis
Why you win and why you lose. Patterns across deal stages, company sizes, verticals, and competitor matchups that reveal where to focus.
White Space Identification
Gaps in the competitive landscape that nobody owns. Segments, use cases, price points, and positions you can claim without fighting an incumbent.
What's Included
Everything you need, delivered in 14 days as an execution-ready playbook.
Competitor Profiles
Deep-dive profiles on each key competitor. Funding, leadership, product roadmap signals, customer base, growth trajectory, and strategic direction.
Positioning Comparison
Side-by-side analysis of how each competitor positions against you and each other. Messaging themes, value propositions, and differentiation claims mapped.
Pricing Benchmark
Competitor pricing deconstructed: list prices, packaging tiers, contract terms, and discount patterns. Your pricing position in the competitive context.
Customer Sentiment Analysis
What competitor customers actually say on G2, Capterra, Trustpilot, and social media. Strengths they love and weaknesses they complain about.
White Space Map
Competitive gaps visualised. Underserved segments, unoccupied positions, and unclaimed use cases where you can win without a direct fight.
Competitive Playbook
Battle cards for sales, positioning recommendations for marketing, and strategic priorities for leadership. Ready to deploy across your revenue team.
Proof
ORRJO Intelligence // Competitive Research Across 50+ B2B Companies
ORRJO has delivered competitive intelligence for over 50 B2B companies across SaaS, fintech, cybersecurity, and professional services. Our research consistently identifies pricing gaps, positioning opportunities, and underserved segments that clients turn into competitive advantages. Companies like Aveni, Jua, and Nezasa have used our competitive intelligence to sharpen their positioning and win in crowded markets.
FAQ
The standard engagement covers 5-8 key competitors in depth. We also scan the broader landscape for emerging players and indirect competitors. If you need more competitors covered, we scope a custom project.
We use multiple sources to reconstruct competitor pricing: G2 reported pricing, sales intelligence tools, customer interviews, job posting data (budget signals), and competitive deal intel from our network. We get closer to reality than any public source alone.
For fast-moving categories, every quarter. For more stable markets, every 6 months. We offer ongoing monitoring engagements for clients who need continuous competitive awareness.
Yes. The deliverable includes battle cards that your AEs can use in competitive deals. Specific objection handling, differentiation talking points, and trap questions to set against each competitor.
Yes. If you provide CRM access or deal-level data, we layer win/loss pattern analysis on top of the competitive research. This combines external intelligence with your internal reality for the most complete picture.
Tools like Klue and Crayon aggregate news and changes. We deliver strategic analysis and actionable recommendations. Our research tells you what the competitive data means and what to do about it. Tools give you information. We give you intelligence.
Ready to know your competitors better than they know themselves?
14 days. $15,000. Competitive intelligence that gives your team an unfair advantage.
Book an Intelligence Briefing →