McKinsey quality. 14 days. $15,000.
Management consulting firms charge $150,000-$500,000 for market research engagements that take 8-12 weeks. They assign a team of junior analysts supervised by a partner who shows up for the kickoff and the final presentation. The output is a beautifully formatted PDF that your team then needs to interpret and turn into an execution plan.
ORRJO Intelligence delivers the same depth of market research in 14 days for $15,000. The output is an execution-ready playbook, not a slide deck. Built by practitioners who run GTM campaigns, not analysts who have never sold anything. Here is an honest comparison.
The Challenge
Consulting firms optimise for billable hours, not speed.
A $300,000 consulting engagement that takes 10 weeks generates more revenue for the firm than a $300,000 engagement that takes 4 weeks. There is a structural incentive to take longer. Their process involves discovery workshops, interim check-ins, draft reviews, and final presentations that stretch timelines. ORRJO delivers in 14 days because we run parallel research sprints, not sequential workstreams.
The analysts doing the work have never run a campaign.
Most consulting firms staff engagements with recent MBA graduates. Brilliant people. Excellent at frameworks and analysis. But they have never built a prospect list, written an outbound sequence, run a LinkedIn campaign, or booked a meeting. Their recommendations are theoretically sound but practically untested. ORRJO research is built by people who execute GTM campaigns for 50+ companies every day.
A PDF is not a plan.
Consulting deliverables are designed to be presented, not executed. They are full of frameworks, market maps, and strategic recommendations. But they rarely answer the operational questions: Which 500 companies should we target first? What exactly should the email say? Which channels should we prioritise this quarter? ORRJO delivers execution-ready playbooks that your team can act on immediately.
Our Approach
How ORRJO Intelligence solves this.
ORRJO Intelligence was built specifically for B2B companies that need consulting-grade market research without the consulting-grade price tag and timeline. We use the same data sources, the same analytical rigour, and the same strategic frameworks. But we move faster, cost less, and deliver actionable outputs because our team operates at the intersection of research and execution.
This is not a budget alternative. It is a better model. Faster because we run parallel sprints. Cheaper because we do not carry the overhead of a Big Four firm. More actionable because the same team that does the research can execute the campaigns that follow. Our clients include companies that previously used McKinsey, BCG, and Deloitte and switched to ORRJO for GTM research.
14 Days vs 10 Weeks
ORRJO delivers a complete research package in 14 days. Consulting firms take 8-12 weeks for comparable depth. Parallel sprints vs sequential workstreams.
$15,000 vs $150,000+
Fixed fee, no surprises. Consulting firms charge $150,000-$500,000 for similar engagements. Our model eliminates partner overhead and associate markup.
Playbook vs PDF
ORRJO delivers execution-ready playbooks. Consulting firms deliver strategic presentations. The difference is the gap between knowing and doing.
Practitioners vs Analysts
Our team runs GTM campaigns for 50+ B2B companies. Consulting teams are staffed with analysts who have never executed a campaign. Different knowledge base. Different output quality.
What's Included
Everything you need, delivered in 14 days as an execution-ready playbook.
Market Sizing
TAM, SAM, and SOM calculated bottom-up from your ICP. The same methodology consulting firms use, delivered in a fraction of the time.
Competitive Intelligence
Competitor profiles, positioning analysis, pricing benchmarks, and white space mapping. Deep research, not surface-level competitor overviews.
ICP Validation
Buyer personas validated against market data. Not workshops where your team tells us what they already believe. External validation with fresh data.
Channel Strategy
Where your ICP discovers and evaluates solutions. Specific tactics, not generic channel recommendations. Built by people who run these channels daily.
Pricing Recommendations
Market-rate benchmarks and packaging analysis. Data-backed pricing strategy, not theoretical pricing frameworks.
Execution Playbook
A complete GTM plan your team can execute from day one. Timelines, budgets, KPIs, and resource requirements. Not a deck that needs another 6 weeks of interpretation.
Proof
ORRJO Intelligence // The Practitioner Advantage
ORRJO has delivered GTM intelligence for over 50 B2B companies, including clients who previously engaged McKinsey, BCG, and Deloitte for similar research. The consistent feedback: same quality of insight, faster delivery, lower cost, and significantly more actionable output. The difference is that our research team also runs campaigns. We know what good GTM intelligence looks like because we use it every day.
FAQ
Yes. We use the same data sources, the same analytical frameworks, and the same strategic rigour. The difference is delivery speed, cost, and actionability. We are not cheaper because we cut corners. We are cheaper because we do not carry consulting firm overhead.
Two reasons. First, we run research workstreams in parallel, not sequentially. Second, we do not have the stakeholder management overhead that consulting firms build into their timelines. No weekly check-ins, interim presentations, or draft review cycles. Just focused research and a final deliverable.
Yes. Our standard engagement covers up to 3 markets or segments. For broader research covering 4+ markets, we scope a custom project. The research depth does not change. Only the scope.
We deliver the research via a live briefing call where we walk through every finding and recommendation. We also provide the complete written deliverable. If you need an in-person presentation for a board meeting, we can arrange that.
We offer quarterly intelligence updates for clients who want to keep their GTM strategy current. This is more cost-effective than engaging a consulting firm for each new question.
Request a sample deliverable. Our research goes deeper than most consulting engagements because our team uses these insights to run real campaigns. If the research is shallow, the campaigns fail. We have strong motivation to get it right.
Get consulting-grade research at startup speed.
14 days. $15,000. The same depth. A fraction of the cost. Execution-ready output.
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