Your investors expect a GTM plan. Not a guess.
You have raised capital. Or you are about to. Either way, your board wants to see a data-backed GTM plan that proves you can turn investment into pipeline. The TAM slide in your pitch deck was a top-down estimate. Now you need real numbers. Real ICP validation. Real competitive positioning. A real plan.
ORRJO Intelligence delivers the GTM research that Series A and B companies need to satisfy investors and scale with confidence. Market sizing, ICP validation, competitive intelligence, and a channel strategy that your team can execute immediately. 14 days. $15,000.
The Challenge
Your pitch deck TAM is not an execution plan.
Every pitch deck has a TAM slide. Most of them use top-down estimates from analyst reports that make the market look enormous. But your board now wants to know how much of that TAM you can actually address, with what product, through which channels, at what price point. The gap between pitch deck TAM and executable TAM is where companies stall.
Post-funding is when the pressure starts.
Before funding, the pressure was to build product and get traction. After funding, the pressure is to scale. Scale requires a GTM machine that generates pipeline predictably. Most Series A/B companies try to build that machine through trial and error. Research cuts the learning curve from 12 months to 14 days.
Hiring a VP of Sales does not solve the research gap.
The first GTM hire at a Series A company inherits whatever assumptions the founders made about ICP, positioning, and channels. Without fresh market intelligence, even great leaders build on unstable foundations. Give your GTM leader a research base and they will move 3x faster.
Our Approach
How ORRJO Intelligence solves this.
We build the intelligence layer that sits between your product and your GTM team. Market sizing that your board will trust. ICP validation that your SDRs can target. Competitive positioning that your marketing team can run with. Channel strategy that your VP of Sales can execute against.
ORRJO has worked with multiple venture-backed companies at the Series A and B stage. We understand the urgency, the board dynamics, and the need for speed. The deliverable is designed to serve dual purposes: satisfy investor questions and give your operational team a clear execution plan.
Board-Ready Market Sizing
Bottom-up TAM, SAM, and SOM that investors will trust. Not analyst report numbers. Real, buildable market size based on your ICP criteria and pricing.
ICP Validation
Your ideal customer profile validated against market data. Who buys, why they buy, how they buy, and how many of them exist. The foundation for all downstream GTM activity.
Competitive Positioning
Where you sit in the competitive landscape and why that matters. Differentiation strategy, pricing position, and the narrative that makes your approach defensible.
GTM Execution Plan
Channel-by-channel plan with timelines, budget requirements, headcount needs, and performance targets. What your board wants to see and what your team needs to execute.
What's Included
Everything you need, delivered in 14 days as an execution-ready playbook.
Market Sizing Report
TAM, SAM, and SOM calculated bottom-up from your ICP. Board-presentation-ready with methodology transparency and source documentation.
ICP Matrix
Validated buyer personas with company profiles, job titles, buying triggers, budget authority, and decision-making processes. Segmented by tier.
Competitive Intelligence
Key competitor profiles with positioning, pricing, funding, traction, and strategic direction. White space analysis included.
Pricing Strategy
Market-rate benchmarks, packaging recommendations, and pricing model analysis. What the market expects and how to capture maximum value.
Channel Prioritisation
Ranked channel strategy based on your ICP behaviour, competitive landscape, and budget constraints. Where to invest first for fastest pipeline.
Investor-Ready Narrative
The GTM story that connects market opportunity to execution plan. Built for board presentations and investor updates.
Proof
Jua // Post-Funding GTM Acceleration
After raising funding, Jua needed to rapidly build a GTM engine across multiple markets. ORRJO provided the market intelligence that shaped their ICP, competitive positioning, and channel strategy. The research gave the leadership team and board a clear, data-backed plan for turning investment into pipeline across 15 countries.
FAQ
Both are valuable. Pre-raise, the research strengthens your pitch with validated TAM and ICP data. Post-raise, it gives your team an immediate execution plan. If you can only do one, post-raise delivers more operational value.
Yes. The deliverable is designed to serve both operational and strategic purposes. Market sizing, competitive analysis, and GTM plans are formatted for board-level presentation.
Pre-revenue companies need this research most. We validate demand using intent data, competitive signals, and category analysis. You do not need revenue to prove market opportunity. You need data.
That is common. Product-market fit evolves. We validate your current ICP against fresh market data and recommend adjustments. Better to correct course now than to scale in the wrong direction.
The deliverable includes headcount recommendations as part of the execution plan. We outline which roles you need, when to hire them, and what they should focus on based on your channel strategy.
14 days from kickoff. We understand the urgency at Series A/B stage. The research sprint runs all workstreams in parallel to deliver as fast as possible without sacrificing quality.
Raised capital? Build the GTM plan to deploy it.
14 days. $15,000. Board-ready research that turns investment into pipeline.
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