Due diligence does not end at the deal.
You bought the company. The investment thesis says there is growth potential. But the portfolio company is operating on the same GTM assumptions they had before acquisition. No fresh market data. No competitive intelligence. No validated growth opportunities. Just a plan to do more of what they were already doing.
ORRJO Intelligence provides post-acquisition GTM research for PE portfolio companies. We map the market, validate the ICP, identify growth opportunities, and deliver an execution-ready playbook that your operating team can deploy immediately. 14 days. $15,000 per portfolio company.
The Challenge
The portfolio company knows their customers. They do not know their market.
Most acquired companies have deep product knowledge and strong customer relationships. What they lack is structured market intelligence. They do not know the true size of their addressable market. They do not know where competitors are gaining ground. They cannot tell you which segments represent the biggest growth opportunity. This gap is where value creation stalls.
Operating partners need data, not opinions.
When an operating partner asks the portfolio company for a growth plan, they get a plan built on the management team opinions. Those opinions may be right, but they are not validated. PE firms need market data that confirms or challenges management assumptions. That is how you avoid investing in growth strategies built on blind spots.
The 100-day plan needs market intelligence.
Every PE firm runs a 100-day plan post-acquisition. The quality of that plan depends on the quality of the market intelligence that informs it. Without fresh competitive data, ICP validation, and growth opportunity mapping, the 100-day plan is just an optimistic version of the status quo.
Our Approach
How ORRJO Intelligence solves this.
We provide market intelligence specifically designed for the PE value creation context. The deliverable is built to answer the questions that operating partners and portfolio company leadership care about: How big is the real opportunity? Where are the gaps in the current GTM? What growth levers have not been pulled? Where should the next investment go?
ORRJO works with B2B companies at every stage, including PE-backed portfolio companies navigating the transition from founder-led sales to scalable GTM. Our research is built by practitioners who run campaigns, not consultants who write reports.
Market Opportunity Sizing
Real TAM and SAM for the portfolio company based on validated ICP criteria. Segment-level opportunity mapping that shows where the growth actually sits.
GTM Gap Analysis
Where the portfolio company is underperforming relative to the market opportunity. Channels not used, segments not addressed, competitive positions not defended.
Competitive Mapping
Full competitive landscape including emerging threats and indirect competitors. Positioning gaps, pricing opportunities, and market share dynamics.
Growth Playbook
Prioritised growth initiatives with expected impact, resource requirements, and timelines. Built for the operating partner and the management team to execute together.
What's Included
Everything you need, delivered in 14 days as an execution-ready playbook.
Market Sizing Report
Bottom-up TAM, SAM, and SOM with segment-level breakdowns. Validated against multiple data sources for board-level confidence.
ICP Validation
Current ICP tested against market data. Adjustments recommended where the data shows untapped opportunity or misaligned targeting.
Competitive Intelligence
Competitor profiles, positioning analysis, pricing benchmarks, and market share estimates. Strategic implications for the portfolio company.
Growth Opportunity Map
Ranked list of growth initiatives by expected impact and resource requirements. New segments, new geographies, new channels, and new products assessed.
Pricing and Packaging Review
Current pricing tested against market benchmarks. Revenue optimisation opportunities through pricing changes, packaging adjustments, and contract restructuring.
Execution Roadmap
12-month GTM plan with quarterly milestones, resource requirements, and KPIs. Designed for operating partner review and management team execution.
Proof
ORRJO Intelligence // Portfolio Company GTM Acceleration
ORRJO provides market intelligence to PE-backed B2B companies navigating post-acquisition growth. Our research has helped portfolio companies identify new market segments, validate pricing changes, and build GTM machines that generate measurable pipeline. With 50+ B2B clients and 10,000+ meetings booked, we understand what it takes to accelerate growth in a PE timeline.
FAQ
Ideally during the first 30 days post-acquisition, as part of the 100-day plan. The research takes 14 days and gives the operating team a data-backed GTM plan before they commit to a growth strategy.
Yes. We offer portfolio-level engagements where we provide intelligence across multiple companies. Each company gets its own research deliverable. Volume pricing is available for 3+ companies.
Both. The deliverable is designed to serve both audiences. Operating partners get strategic insights and growth opportunities. Management teams get execution-ready playbooks.
Over 150 data sources including technographic platforms, intent data providers, review sites, job posting data, patent databases, and proprietary intelligence networks. We specialise in B2B markets that traditional research firms struggle with.
We review existing research as a starting point. Often the existing research is out of date, too high-level, or missing competitive intelligence. We fill the gaps and validate the assumptions.
Yes. The competitive mapping and market segmentation work identifies potential acquisition targets as well as organic growth opportunities. We flag companies that fit the portfolio thesis.
Portfolio company needs a GTM plan?
14 days. $15,000. Market intelligence that turns the investment thesis into pipeline.
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