GTM intelligence is what happens before the campaign.
Most B2B companies go straight from strategy to execution. The leadership team agrees on a target market, the marketing team builds campaigns, the sales team starts calling. Nobody stops to ask: is our ICP actually right? Is the competitive landscape what we think it is? Are we pricing correctly? Are we using the right channels?
GTM intelligence is the research layer that sits between strategy and execution. It validates assumptions, maps reality, and builds the data foundation that makes every downstream activity more effective. ORRJO Intelligence delivers GTM intelligence in 14 days for $15,000.
The Challenge
Market research is not GTM intelligence.
Traditional market research tells you about the market in general. GTM intelligence tells you specifically how to go to market. It answers operational questions: Who exactly should we target? What should we say to them? Through which channels? At what price? Market research describes. GTM intelligence prescribes.
Strategy decks are not GTM intelligence.
A strategy deck outlines goals, target markets, and high-level plans. GTM intelligence provides the specific data needed to execute that strategy. The difference is the gap between "we should target mid-market SaaS companies" and "here are the 2,400 companies that match our ICP, here is what they care about, here is how to reach them, and here is what to charge."
CRM data is not GTM intelligence.
Your CRM tells you about your existing pipeline and customers. GTM intelligence tells you about the market you have not reached yet. It reveals the companies you should be targeting but are not, the competitors you are losing to but do not know why, and the channels you should be using but have not tried.
Our Approach
How ORRJO Intelligence solves this.
ORRJO Intelligence operates at the intersection of research and execution. Our team runs GTM campaigns every day for 50+ B2B companies across 15 countries. When we do research, we do it with execution in mind. Every finding is filtered through a practical lens: how does this change what the marketing team should do tomorrow? How does this change which accounts the sales team should target?
This is not academic research. This is operational intelligence. The deliverable is an execution-ready playbook, not a slide deck. Built from over 150 data sources and validated by a team that has booked over 10,000 qualified B2B meetings. We know what good GTM intelligence looks like because we use it every day.
ICP Intelligence
Who actually buys your product. Validated buyer personas with real data on titles, triggers, evaluation criteria, and buying processes. Not personas based on internal assumptions.
Competitive Intelligence
How competitors position, price, sell, and win. Where they are strong and where they are weak. The map your team needs to compete effectively.
Market Intelligence
Category demand, market sizing, buyer behaviour patterns, and channel effectiveness. The landscape your strategy should be built on.
Execution Intelligence
Channel prioritisation, messaging frameworks, pricing recommendations, and targeting criteria. The bridge between knowing and doing.
What's Included
Everything you need, delivered in 14 days as an execution-ready playbook.
Market Landscape Report
Category overview, market sizing, growth trends, and demand indicators. The context your leadership team needs to make informed decisions.
ICP Validation
Your ideal customer profile validated or rebuilt based on market data. Buyer personas that your GTM team can target with confidence.
Competitive Map
Key competitors analysed across positioning, pricing, market share, and strategy. White space and competitive advantages identified.
Channel Analysis
Where your ICP discovers and evaluates solutions. Ranked channels with expected performance benchmarks and budget recommendations.
Pricing Intelligence
Market-rate benchmarks, packaging analysis, and pricing position recommendations. Data-backed pricing strategy.
GTM Playbook
Complete execution plan connecting all intelligence into a coordinated GTM strategy. Ready for your team to deploy.
Proof
ORRJO // GTM Intelligence Powering 50+ B2B Companies
ORRJO provides GTM intelligence that feeds directly into execution. Our research has shaped the GTM strategies for companies like Aveni (fintech), Jua (AI weather), and Nezasa (travel tech). The intelligence consistently delivers the same outcome: faster time to pipeline, higher conversion rates, and fewer expensive mistakes.
FAQ
Market research describes a market. GTM intelligence tells you how to go to market. It is operational, specific, and execution-focused. The output is a playbook, not a report.
Before any major GTM initiative: market entry, product launch, segment expansion, post-funding GTM build, or when existing campaigns stop working. Any time you are about to commit significant budget to growth.
14 days from kickoff to final deliverable. We run all research workstreams in parallel using a structured sprint methodology.
We are practitioners, not researchers. We run GTM campaigns for 50+ B2B companies. Our research is built with execution in mind because the same team that does the research does the campaigns that follow.
Both. Most clients start with a one-time engagement around a specific initiative. Some move to quarterly intelligence updates to keep their GTM strategy current as markets evolve.
Over 150 sources including LinkedIn Sales Navigator, ZoomInfo, G2, Gartner, Crunchbase, patent databases, job posting data, technographic platforms, intent data providers, and proprietary intelligence networks.
Ready to build your GTM on intelligence, not assumptions?
14 days. $15,000. The research layer that makes every campaign more effective.
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