Entering the US market? Start with the research.
The US is the largest B2B market in the world. It is also the most competitive. Companies that expand without rigorous market intelligence waste 6-12 months and six figures learning lessons that research would have surfaced in two weeks.
ORRJO Intelligence delivers a complete US market entry research package in 14 days. ICP validation, competitive landscape, pricing benchmarks, compliance requirements, and a channel-by-channel GTM playbook. Everything you need to enter the US with confidence, not assumptions.
The Challenge
Your European ICP does not translate to the US.
The buyer persona that works in London or Berlin rarely maps directly to the US. Job titles are different. Budget cycles are different. The decision-making process moves faster but involves more stakeholders. Companies that copy-paste their European ICP into US campaigns burn through budget targeting the wrong people.
The competitive landscape is deeper than you think.
For every category in B2B SaaS, there are 3-5x more competitors in the US than in Europe. Many of them are well-funded, have strong brand recognition, and have been building market position for years. Walking in without a clear differentiation strategy means fighting on price, which is a losing game.
Pricing that works at home might not work there.
US buyers have different price sensitivity, different contract expectations, and different procurement processes. What feels premium in the UK might be cheap in the US. What feels competitive in Germany might be overpriced in Texas. Without pricing research, you are guessing at your most important number.
Our Approach
How ORRJO Intelligence solves this.
We run a structured 14-day research sprint that maps every dimension of your US market entry. This is not a generic report. It is built around your specific product, your category, and your stage. We cross-reference over 150 data sources including ZoomInfo, G2, Crunchbase, LinkedIn Sales Navigator, patent databases, SEC filings, and proprietary intent data.
The output is not a slide deck that sits in a Google Drive folder. It is an execution-ready playbook that tells you exactly who to target, what to say, where to reach them, how to price, and what compliance requirements to address. ORRJO has helped companies like Jua expand across 15 countries. We know what it takes to enter a new market because we do the execution that follows the research.
US ICP Mapping
We rebuild your ideal customer profile for the US market. Different titles, different org structures, different buying triggers. Validated against real US buyer data, not assumptions.
Competitive Landscape
Full analysis of US competitors: positioning, pricing, market share, funding, messaging, and where they are weak. We identify the gaps you can own.
Pricing Strategy
US pricing benchmarks for your category with recommendations on packaging, contract structures, and discount strategies that match American buyer expectations.
Channel Analysis
Where do US buyers in your category discover, evaluate, and purchase solutions? We map the full channel mix from G2 reviews to industry events to analyst relations.
What's Included
Everything you need to build a US market entry strategy grounded in data, not guesswork.
Total Addressable Market Sizing
Bottom-up TAM calculation for the US market based on your ICP criteria. Not a top-down number from a Gartner report. Real, buildable market size.
ICP Validation Report
US-specific buyer personas with validated job titles, seniority levels, buying triggers, budget authority, and preferred channels. Built from real US market data.
Competitive Intelligence Matrix
Side-by-side comparison of key US competitors across positioning, pricing, features, market share, funding, and customer sentiment. Includes white space analysis.
Pricing and Packaging Recommendations
Data-backed pricing strategy including benchmark analysis, packaging options, contract length recommendations, and discount frameworks for the US market.
Regulatory and Compliance Overview
Key compliance requirements for your category in the US market. SOC 2, state-level regulations, data residency, procurement standards, and industry-specific requirements.
GTM Execution Playbook
Channel-by-channel go-to-market plan with specific tactics, timelines, budget allocations, and KPIs. Ready to hand to your marketing and sales team on day one.
Proof
Jua // International Expansion Across 15 Countries
Jua needed to expand from their home market into multiple new geographies including the US. ORRJO provided the market intelligence that shaped their ICP, competitive positioning, and channel strategy for each market. The research directly fed into outbound campaigns that generated qualified pipeline in markets where Jua had zero brand presence.
FAQ
14 days from kickoff to final deliverable. We run ICP validation, competitive mapping, pricing analysis, and channel strategy in parallel using a structured research sprint.
Everything: market sizing, ICP mapping, competitive intelligence, pricing benchmarks, regulatory overview, and a full execution-ready GTM playbook. No hourly billing, no scope creep.
No. Many clients use our research 3-6 months before launch to validate assumptions, secure board approval, or build the business case for US expansion. The earlier you research, the fewer expensive mistakes you make.
Consulting firms charge $150,000+ and take 8-12 weeks. They deliver a PDF. We deliver an execution-ready playbook in 14 days for $15,000, built by people who actually run GTM campaigns, not analysts who have never sold anything.
Over 150 sources including LinkedIn Sales Navigator, ZoomInfo, Gartner, G2, Crunchbase, SEC filings, patent databases, job posting data, technographic platforms, and proprietary intent data. Every finding is cross-referenced.
Yes. ORRJO runs lead generation, demand generation, and creative services. Most Intelligence clients move into execution with us because the research feeds directly into campaign targeting, messaging, and channel strategy.
Ready to enter the US with confidence?
14 days. $15,000. Every answer you need before you commit budget to US expansion.
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