Before you expand, know what you are expanding into.
International expansion is exciting on a slide deck and brutal in execution. Most B2B companies that expand internationally waste their first 12 months learning lessons that two weeks of research would have surfaced. Wrong ICP. Wrong pricing. Wrong channels. Wrong market entirely.
ORRJO Intelligence delivers a complete international expansion research package. We validate demand, map competitors, benchmark pricing, and build a channel strategy for any market in the world. 14 days. $15,000 fixed fee. The research that prevents your most expensive mistakes.
The Challenge
Most companies pick markets based on gut feeling.
Someone on the board has a contact in Singapore. The CEO went to a conference in Sydney. A prospect mentioned they are hiring in Brazil. These are not market entry signals. They are anecdotes. Companies that pick markets without data end up fighting in the wrong arena with the wrong weapons.
Your product-market fit does not travel automatically.
The ICP that works in your home market almost never translates directly to a new country. Buyer titles are different. Budget authority sits at different levels. The competitive landscape has local players you have never heard of. Product-market fit needs to be revalidated for every new geography.
The cost of getting it wrong is not just money. It is time.
A failed international expansion burns 12-18 months and six figures minimum. But the real cost is opportunity cost. While you were fighting the wrong market, your competitors were consolidating in the right one. Research up front buys you speed and precision on the other side.
Our Approach
How ORRJO Intelligence solves this.
We run a structured research sprint that answers every question you need answered before committing budget to a new market. Market sizing, ICP validation, competitive mapping, pricing benchmarks, regulatory requirements, and channel strategy. All cross-referenced across 150+ data sources and delivered as an execution-ready playbook.
ORRJO has helped B2B companies expand into 15 countries. We know what works because we do the execution that follows the research. Our intelligence products are built by the same team that runs lead generation and demand generation campaigns globally.
Demand Validation
Is there real demand for your product in the target market? We validate using intent data, hiring signals, competitive activity, and category search volume. No guesswork.
ICP Reconstruction
Your buyer persona gets rebuilt for the new market. Different titles, different buying triggers, different stakeholder maps. Validated against real market data.
Competitive Intelligence
Who competes in the target market, how they position, what they charge, and where they are weak. Local incumbents and global players both mapped.
GTM Channel Strategy
Where buyers in the target market discover, evaluate, and purchase. Channel mix, event calendar, partner ecosystems, and platform preferences for your category.
What's Included
Everything you need, delivered in 14 days as an execution-ready playbook.
Market Sizing Report
TAM and SAM for each target market. Bottom-up calculations based on your ICP criteria, not top-down analyst estimates.
ICP Validation Matrix
Buyer personas validated for the target market with job titles, seniority, buying triggers, budget authority, and preferred channels.
Competitive Landscape Map
Side-by-side competitive analysis including positioning, pricing, funding, market share, and customer sentiment for each target market.
Pricing Benchmarks
What buyers in the target market expect to pay. Currency, packaging, contract length, and procurement expectations benchmarked against competitors.
Regulatory Checklist
Data protection, industry-specific regulations, compliance requirements, and market entry prerequisites mapped for each target geography.
Execution Playbook
A channel-by-channel GTM plan with timelines, budget allocations, KPIs, and resource requirements. Ready to execute from day one.
Proof
Nezasa // Travel Tech International Expansion
Nezasa, a B2B travel technology company, needed to validate demand and map the competitive landscape before expanding into new international markets. ORRJO provided market intelligence that identified the highest-opportunity geographies, refined ICP targeting, and shaped the outbound strategy that opened doors in markets where Nezasa had no prior presence.
FAQ
You tell us which markets you are considering and we research them. If you are unsure which markets to target, we start with a demand validation sprint that scores potential markets by opportunity size, competitive density, and ease of entry.
Yes. Our standard engagement covers up to 3 target markets. For broader expansion research covering 4+ markets, we scope a custom project. Each market gets its own section of the deliverable with country-specific findings.
You have a complete GTM playbook ready for execution. Most clients move into campaign execution with ORRJO because the research feeds directly into targeting, messaging, and channel strategy. But the deliverable is designed to be actionable regardless of who executes.
All data is pulled fresh during the 14-day research sprint. We do not recycle old reports. Every finding reflects the current market landscape at the time of your engagement.
Our focus is GTM intelligence: who to target, how to position, where to reach them, and what to charge. We do not cover legal entity setup, tax structures, or HR requirements. But we can recommend partners who specialise in those areas.
That is one of the most valuable outcomes. Knowing which markets to avoid saves you far more than $15,000. We will tell you honestly if the data does not support entry, and we will explain exactly why.
Ready to expand internationally with confidence?
14 days. $15,000. The research that prevents your most expensive mistakes.
Book an Intelligence Briefing →