Lead generation for adtech that media buyers respond to.
Media buyers and publishers are pitch-weary. They see dozens of adtech vendors monthly and ignore anything that does not immediately demonstrate relevance to their specific challenges around measurement, targeting, and ROI. We build campaigns that earn their time.
The adtech industry is in the middle of its biggest reset since the rise of programmatic. Cookie deprecation, privacy regulation, and AI-generated content are reshaping how buyers evaluate advertising technology. ORRJO builds outbound that reaches the right decision-makers during this transition.
The Challenge
Privacy changes broke everything.
Cookie deprecation, ATT, and tightening privacy regulation have thrown adtech into chaos. Buyers are scrambling for solutions but sceptical of vendors claiming to have all the answers.
Too many adtech vendors.
The LUMAscape is crowded. Standing out requires specific messaging about your exact position in the stack and why it matters for the prospect's specific buying or selling workflow.
Agency and brand buyers are different.
Agencies evaluate speed, scale, and margins. Brands evaluate targeting accuracy, measurement, and brand safety. One message does not fit both.
Our Approach
How ORRJO solves this.
We target adtech buyers by company type (agencies, brands, publishers, DSPs, SSPs), current media spend, and the specific challenges they face: first-party data strategies, privacy compliance, measurement attribution, or creative automation. Our research covers each prospect's advertising technology stack and recent media partnerships.
Adtech buyers are highly analytical and move fast. They evaluate tools based on measurable performance lift, not feature lists. 94% of B2B buyers use LLMs during evaluation, and media buyers have been early adopters of AI-driven tools. Our outreach includes performance benchmarks and competitive comparisons that give prospects a concrete reason to take the meeting.
Media Buyer Targeting
We identify heads of programmatic, media directors, and publisher yield managers. Filtered by company type, spend level, and geography.
Privacy-Era Messaging
Copy that addresses specific privacy challenges: cookie alternatives, first-party data strategies, and measurement in a post-ATT world.
Agency vs. Brand Campaigns
Separate campaigns for agency buyers and brand-side media teams with tailored messaging for each.
Event-Driven Outreach
Campaigns around Cannes Lions, dmexco, Programmatic IO, and other key adtech events.
What's Included
An outbound programme for adtech companies targeting agencies, brands, publishers, and programmatic platforms.
Media Buyer Data
Verified contacts at agencies, brands, and publishers.
Privacy-Focused Copy
Outreach addressing post-cookie, post-ATT challenges.
Event Campaigns
Campaigns around major adtech conferences.
Campaign Manager
A manager who understands adtech and media buying.
CRM Integration
Full pipeline tracking.
Performance Reporting
Weekly dashboards.
Results That Speak
Veyt // AdTech Growth Campaign
"ORRJO's campaigns reached senior media buyers with messaging that cut through the adtech noise."
CEO, Veyt
FAQ
Both. We run separate campaigns with tailored messaging for each buyer type.
Yes. Our messaging addresses cookie deprecation, ATT, contextual alternatives, and first-party data strategies.
DSPs, SSPs, DMPs, CDPs, verification, measurement, creative optimisation, and contextual targeting.
First meetings within 3-5 days. 15-25 meetings per month.
Yes. Full event campaign support for major adtech events.
Monthly retainer. Book a strategy call.
Why ORRJO Is Different
Media buyers test everything. Your outreach is being scored too.
Adtech buyers run A/B tests on their advertising. They apply the same analytical mindset to vendor evaluation. An agency that sends generic cold emails to a media buyer who optimises CTR for a living looks amateurish.
ORRJO builds adtech outreach around measurable performance claims and relevant industry shifts. We reference the prospect's current stack, measurement challenges, and privacy posture. Signal-based selling in adtech drives response rates of 18%, compared to the 3.4% average cold email reply rate that most vendors achieve.
Ready to reach media buyers?
Tell us about your ideal customer and we'll build the pipeline to reach them.
Book a Strategy Call →