Lead generation built for SaaS sales cycles.
SaaS buyers do their research before they ever talk to sales. Your outbound needs to land at the right moment, with the right message, to the right person. We build multi-channel campaigns that get your SDR team in front of qualified prospects who are actively evaluating solutions like yours. For SaaS, the outreach is run by ORRJO’s lead generation team.
ORRJO builds outbound systems that reach decision-makers during their active evaluation window, not after they have already shortlisted a competitor.
The Challenge
Long sales cycles kill momentum.
SaaS deals involve multiple stakeholders, security reviews, and procurement processes that can stretch for months. Most outbound campaigns lose steam before they reach the decision-maker. You need a system that nurtures the entire buying committee, not just one contact.
Demo requests don't mean pipeline.
Inbound leads look great on a dashboard but half of them are tyre-kickers, students, or competitors. Without a qualification layer, your AEs waste hours on calls that go nowhere. Real pipeline starts with verified, intent-matched prospects who fit your ICP.
Crowded inboxes, low response rates.
Every SaaS buyer gets dozens of cold emails a day. Generic outreach about 'saving time' or 'boosting productivity' gets deleted. The only way to cut through is with specific, relevant messaging that references their actual pain points and tech stack.
Our Approach
How ORRJO solves this.
We start by mapping your total addressable market against real-time signals: job postings for roles your product solves, tech stack changes tracked through BuiltWith and HG Data, and funding announcements that indicate budget availability. Every campaign is built around verified buying triggers, not batch-and-blast lists.
The result is outbound that lands during the buying cycle, not after it. Our campaigns make sure your name is already in the conversation when the evaluation starts.
ICP-Led Targeting
We build prospect lists based on your actual ICP: company size, tech stack, funding stage, hiring signals, and intent data. Every contact is verified and matched to the right buying persona.
Multi-Thread Outreach
SaaS deals involve multiple buyers. We reach the champion, the economic buyer, and the technical evaluator through coordinated email, LinkedIn, and phone sequences that reinforce each other.
Meeting-Ready Handoffs
Every meeting is booked with full context: company background, attendee roles, pain points discussed, and buying timeline. Your AEs walk into calls prepared.
What's Included
Everything your SaaS revenue team needs to build predictable pipeline from outbound, without hiring a full internal SDR function.
Custom Prospect Lists
Verified decision-maker data enriched with technographic, firmographic, and intent signals. Fresh lists built for every campaign cycle.
Personalised Email Sequences
Multi-step email campaigns tailored to each persona in the buying committee. No templates, no merge-tag spam.
LinkedIn Social Selling
Profile optimisation, connection campaigns, and content engagement strategies that build trust before the pitch.
Dedicated Campaign Manager
A single point of contact who knows your product, your ICP, and your competitors. Review calls on a cadence agreed at kickoff, and real-time Slack updates.
CRM Integration
All activity, leads, and meetings pushed into Salesforce, HubSpot, or your CRM of choice. Full visibility for your revenue team.
Performance Reporting
Dashboards covering open rates, reply rates, meetings booked, pipeline created, and cost per meeting, plus the monthly insight report every account gets as standard.
Results That Speak
Aveni // Demand Generation + Lead Generation
“Gareth and his team at ORRJO have been a dream to work with. I've engaged many business development companies in the past and they've all over-promised and under-delivered. The experience could not have been more different with ORRJO.”
Nicola Wee, Chief Marketing Officer, Aveni
Read the Aveni case study →FAQ
We use technographic data, intent signals, hiring patterns, and funding data to identify companies actively evaluating SaaS solutions. Combined with firmographic filters like company size, industry, and geography, we build lists that match your exact ICP.
Yes. We map the full buying committee at each target account and run coordinated outreach to champions, economic buyers, and technical evaluators. Each persona gets messaging tailored to their specific concerns.
We have experience across horizontal SaaS (CRM, HR, finance), vertical SaaS (healthtech, fintech, legaltech), infrastructure (cloud, security, DevOps), and platform companies. Our methodology adapts to any SaaS category.
We track contract renewal dates and buying intent signals so we can time outreach to coincide with evaluation windows. We also run awareness campaigns that keep your brand top of mind for when their current contract expires.
Weeks 1-2: ICP refinement, list building, and copy creation. Outreach begins within 2 weeks of kickoff, and first qualified meetings typically land within 2 weeks of launch. Months 2-3: Full pipeline velocity with optimised messaging and expanded targeting.
Our SaaS campaigns start from a monthly retainer that covers data, outreach, and meeting booking. Exact pricing depends on your target market size, geographic scope, and volume requirements. Book a strategy call and we will scope it out.
Why ORRJO Is Different
Generic outbound dies in SaaS inboxes.
SaaS buyers receive more cold outreach than any other B2B segment. Spray-and-pray agencies burn through your TAM and train your market to ignore you.
ORRJO uses signal-based selling that targets accounts showing active buying behaviour. We protect your brand reputation while building pipeline that actually converts.
Fill your SaaS pipeline.
Tell us about your ideal customer and we'll build the pipeline to reach them.
Book a Strategy Call →