Lead generation for fintech that understands regulation.
Selling into financial services means navigating procurement committees, compliance teams, and risk-averse buyers. We build outbound campaigns that speak the language of finance and get your fintech product in front of the people who can actually sign off on it.
ORRJO cuts through the noise by building outreach that speaks the language of compliance, risk, and procurement committees.
The Challenge
Regulated buyers move slowly.
Financial institutions have strict procurement processes, vendor risk assessments, and compliance requirements. Your outreach needs to anticipate these objections upfront. Generic outbound that ignores regulatory context gets binned immediately.
Too many fintechs, not enough differentiation.
The fintech market is saturated. Banks and insurers are pitched daily by companies claiming to modernise their operations. Standing out requires messaging that speaks to specific pain points, not broad promises about digital transformation.
Wrong persona, wasted time.
In financial services, the person who feels the pain is rarely the person who signs the cheque. You need to reach both the operational stakeholder and the C-suite sponsor simultaneously, with different messages for each.
Our Approach
How ORRJO solves this.
We research each target institution's regulatory environment, recent audit findings, and technology stack before writing a single line of copy. Our team understands the difference between selling to a Tier 1 bank's innovation lab and a mid-market insurer's operations team.
Fintech sales cycles are long because procurement, legal, and compliance all have veto power. Our multi-threaded outreach engages each stakeholder with role-specific messaging so you are not waiting six months for a single champion to push the deal through.
Financial Services Targeting
We build prospect lists segmented by institution type, asset size, regulatory status, and technology maturity. Whether you are targeting Tier 1 banks or mid-market insurers, we find the right contacts.
Compliance-Aware Messaging
Our copywriters understand FCA, PRA, and MiFID II. Outreach references real regulatory pressures and operational challenges, not vague promises. This builds credibility from the first touchpoint.
Multi-Stakeholder Engagement
We map buying committees at target institutions and run coordinated outreach to operations leaders, technology heads, and C-suite sponsors. Each gets messaging relevant to their role.
Demand Generation Support
LinkedIn thought leadership, whitepapers, and webinar promotion that positions your fintech as a trusted voice before our SDRs make contact.
What's Included
A full outbound engine built for the unique complexity of selling technology into regulated financial institutions.
Institution-Level Account Lists
Target lists built by institution type, size, geography, and technology stack. Verified contacts at VP, Director, and C-level.
Regulatory-Aware Copy
Email sequences and LinkedIn messages that reference real compliance pressures and operational pain points in financial services.
Event and Webinar Promotion
Campaign support for financial services events, roundtables, and webinars that position your brand as an industry authority.
Dedicated Campaign Manager
Your campaign is managed by someone who understands fintech sales cycles, financial services jargon, and the nuances of selling to regulated buyers.
CRM and Pipeline Tracking
Full integration with your CRM. Every meeting, every touchpoint, every pipeline update tracked and reportable.
Monthly Insight Report
Transparent reporting on outreach volume, response rates, meetings booked, and pipeline generated, in the monthly insight report every account gets as standard. No vanity metrics.
Results That Speak
Aveni // Demand Generation + Lead Generation
“Gareth and his team at ORRJO have been a dream to work with. I've engaged many business development companies in the past and they've all over-promised and under-delivered. The experience could not have been more different with ORRJO.”
Nicola Wee, Chief Marketing Officer, Aveni
Read the Aveni case study →FAQ
Yes. We have run campaigns targeting Tier 1 and Tier 2 banks, insurance companies, asset managers, wealth platforms, and payment processors across the UK, Europe, and North America.
All our campaigns are GDPR compliant. Our copywriters are trained in financial services regulation and craft messaging that references real compliance pressures without making claims that could create regulatory risk for your brand.
We work with fintechs across payments, lending, regtech, wealthtech, insurtech, banking infrastructure, and compliance. Our methodology adapts to any fintech vertical.
Outreach begins within 2 weeks of kickoff, and first qualified meetings typically land within 2 weeks of launch. Our fastest first qualified meeting on record came three days from kick-off. Financial services buyers respond well to relevant, well-timed outreach that demonstrates understanding of their challenges.
Yes. We can segment by institution type (bank, insurer, asset manager), size (AUM, headcount, revenue), geography, regulatory status, and technology maturity. As granular as you need.
Pricing depends on your target market, geographic scope, and campaign complexity. Book a strategy call and we will put together a scope that fits your growth targets.
Why ORRJO Is Different
Fintech buyers ignore anyone who doesn't speak their language.
Most agencies send the same templates to a bank CTO and a payments startup founder. Financial services buyers are trained to filter out generic pitches because compliance risk is real. If your outreach does not reference their regulatory context, it gets deleted.
ORRJO's campaigns reference specific regulations, procurement timelines, and operational pain points by institution type.
Build fintech pipeline.
Tell us about your ideal customer and we'll build the pipeline to reach them.
Book a Strategy Call →