Lead generation for insurtech built for the insurance market.
Insurance technology buyers need to see that you understand their market before they will take a meeting. We build outbound campaigns with insurance-specific messaging that resonates with carriers, MGAs, brokers, and Lloyd's syndicates.
Insurtech funding dropped 60% from its 2021 peak, which means every insurtech vendor is fighting harder for fewer deals. ORRJO builds outbound that helps insurtech companies stand out with carriers, MGAs, and brokerages that are still investing in technology.
The Challenge
Insurance moves at its own pace.
Carriers and brokers have annual renewals, regulatory cycles, and syndicate structures that dictate when they evaluate new technology. Timing your outreach wrong means waiting a full year.
Trust is earned, not claimed.
Insurance professionals rely on established relationships and peer recommendations. Cold outreach needs to demonstrate deep market knowledge to earn even a first conversation.
Integration complexity blocks adoption.
Legacy systems in insurance are deeply entrenched. Prospects need to understand how your product integrates with their existing infrastructure before they will engage.
Our Approach
How ORRJO solves this.
We segment the insurance market by distribution channel (direct, broker, MGA), line of business (P&C, life, specialty), and technology adoption stage. Our research covers each prospect's claims technology, underwriting platforms, and digital distribution strategies.
Insurance technology buying decisions involve underwriting, claims, IT, and actuarial teams. Each evaluates your product through a different lens. Our multi-threaded campaigns engage all stakeholders with role-specific messaging. In 2026, 69% of cold email senders report declining performance. Our signal-based approach bucks that trend.
Insurance Market Targeting
We build lists of CIOs, underwriting directors, and claims heads at carriers, MGAs, and brokerages. Segmented by line of business and company type.
Insurance-Specific Messaging
Copy that references real insurance operations: underwriting workflows, claims processing, distribution models, and regulatory requirements.
Renewal Cycle Timing
Campaigns aligned with annual renewal cycles and budget planning periods in the insurance market.
Lloyd's and Specialty Market Outreach
Targeted campaigns for the London Market, Lloyd's syndicates, and specialty insurance segments.
What's Included
Outbound infrastructure for insurtech vendors selling into carriers, MGAs, brokerages, and reinsurers.
Insurance Buyer Data
Verified contacts at carriers, MGAs, and brokerages.
Market-Specific Copy
Outreach built around insurance operations and regulatory challenges.
Event Campaigns
Outreach around BIBA, Airmic, and InsurTech events.
Campaign Manager
A manager with insurance market expertise.
CRM Integration
Full pipeline tracking.
Performance Reporting
Weekly metrics and pipeline reports.
Results That Speak
Aveni // Insurance AI Lead Generation
"ORRJO consistently delivered meetings with the insurance decision-makers who could actually move our deals forward."
Joseph Sherlock, Head of Commercial, Aveni
FAQ
Yes. We have run campaigns targeting Lloyd's syndicates, managing agents, and specialty markets.
Yes. Commercial, specialty, reinsurance, personal lines, and Lloyd's market segments.
All campaigns are GDPR compliant. Our messaging references FCA and PRA requirements appropriately.
First meetings within 5 working days. Insurance campaigns build strong pipeline over 3-6 months.
Yes. Full event campaigns for BIBA, Airmic, InsurTech Connect, and more.
Monthly retainer. Book a strategy call for details.
Why ORRJO Is Different
Insurance executives buy from vendors they already trust.
The insurance industry is built on relationships and risk aversion. A cold email from an unknown insurtech vendor competes against decades of established vendor relationships. Generic outbound does not just fail here. It actively damages your positioning with conservative buyers.
ORRJO builds credibility before outreach through thought leadership distribution, conference presence, and warm introductions. By the time our SDRs reach out, the prospect already recognises your brand. This warm-first approach generates 4x the meeting acceptance rate of cold-only campaigns in insurance.
Ready to build insurtech pipeline?
Tell us about your ideal customer and we'll build the pipeline to reach them.
Book a Strategy Call →