Lead generation for martech that CMOs actually respond to.
Marketing leaders are the hardest audience to cold pitch. They spot generic outreach instantly and they know every tactic in the book. We build campaigns that earn their attention by addressing specific operational challenges in their marketing stack.
Standing out in a crowded category requires outbound that goes beyond product features and connects to the specific revenue problems your buyers are trying to solve.
The Challenge
Marketing leaders know when they are being sold to.
CMOs and VPs of Marketing see more cold outreach than almost any buyer persona. They can spot a template from the first line. If your messaging reads like every other martech pitch, it gets archived before they finish reading the subject line.
Stack fatigue is real.
Convincing a CMO to add another tool requires proving clear ROI and demonstrating how your product integrates with or replaces something in their existing stack. Feature lists do not close this deal.
Attribution anxiety drives every purchase.
Marketing leaders are under constant pressure to prove ROI on every tool they buy. Your outreach needs to speak their language: pipeline contribution, attribution, cost per acquisition, and time to value.
Our Approach
How ORRJO solves this.
We start with tech stack intelligence. If a prospect uses HubSpot, Marketo, or Salesforce Marketing Cloud, their pain points and integration requirements are completely different. Our campaigns are built around these distinctions, targeting CMOs, demand gen leaders, and marketing ops managers with messaging tailored to their stack.
Martech buyers are among the most analytical in B2B. They want data, proof, and clear ROI projections before they will take a meeting. Our outreach includes relevant benchmarks and case study references that give prospects a reason to respond.
Marketing Leader Targeting
We build prospect lists of CMOs, VP Marketing, Heads of Demand Gen, and Marketing Ops leaders. Filtered by company size, tech stack, and marketing maturity.
Stack-Aware Messaging
Our copy references specific tools in the prospect's martech stack and positions your product as a solution to integration gaps, attribution challenges, or operational inefficiencies.
Brand Warming Campaigns
LinkedIn content, podcast mentions, and community engagement that puts your brand in front of marketing leaders before cold outreach begins.
Event-Driven Outreach
Campaigns timed around major marketing conferences, webinar series, and content launches that give your SDRs a natural reason to reach out.
What's Included
A full outbound programme built for the uniquely competitive and tech-savvy martech buyer.
Marketing Leader Data
Verified CMO, VP Marketing, and Marketing Ops contacts enriched with tech stack data and company marketing maturity signals.
Stack-Referenced Copy
Email sequences that reference the prospect's specific martech tools and address real integration or attribution challenges.
LinkedIn Authority Building
Content strategy and execution that positions your founders and team as thought leaders in the martech space.
Campaign Manager
A dedicated manager who understands martech sales cycles and marketing buyer psychology.
CRM Integration
Full activity sync with your CRM for pipeline tracking and team visibility.
Performance Reporting
Dashboards covering all campaign metrics and ROI analysis, plus the monthly insight report every account gets as standard.
Results That Speak
Veyt // Lead Generation
“The pipeline is strong, and we are confident in the long-term impact of working with ORRJO.”
Francois Pretorius, Veyt
Read the Veyt case study →FAQ
We combine brand warming (LinkedIn content, community engagement) with highly personalised outreach that references their specific tech stack, attribution challenges, and operational pain points. Generic pitches do not work with this audience.
We have experience across marketing automation, CRM, analytics, attribution, content management, ABM, email marketing, social media management, and marketing operations platforms.
Yes. We can filter by industry, company size, marketing team size, tech stack, and growth stage. We target the companies most likely to need your specific solution.
We research your competitive positioning and craft messaging that highlights genuine differentiators. We avoid generic claims and focus on specific capabilities that set you apart from alternatives already in the prospect's stack.
Our fastest first qualified meeting on record came three days from kick-off. Most ORRJO engagements run at 4 to 12 highly qualified meetings a month, with entry level at 4.
Pricing depends on your target market and campaign scope. Book a strategy call and we will scope a proposal.
Why ORRJO Is Different
Martech buyers evaluate vendors like they evaluate their own tools: ruthlessly.
Marketing leaders test, measure, and optimise everything. They apply the same rigour to vendor selection. An agency that sends generic templates to a CMO who runs attribution models for a living is wasting everyone's time.
ORRJO's martech campaigns are built with the same data-driven discipline your prospects use in their own work. We track tech stack changes, marketing team growth signals, and budget cycle timing.
Reach marketing leaders.
Tell us about your ideal customer and we'll build the pipeline to reach them.
Book a Strategy Call →