Lead generation for travel tech that reaches the right operators.
Travel industry buyers are focused on occupancy rates, booking conversion, and operational efficiency. We build campaigns that speak to these metrics and earn meetings with hotel groups, airlines, TMCs, and OTAs who are actively evaluating technology solutions.
Global travel recovered to pre-pandemic levels in 2025, but the technology infrastructure behind it is being rebuilt from scratch. ORRJO builds outbound for travel tech vendors reaching airlines, hotels, TMCs, and OTAs that are investing in new platforms.
The Challenge
Travel is hyper-competitive on price.
Travel operators work on thin margins and evaluate every technology purchase against its direct impact on booking volume, conversion, or operational cost.
Seasonal buying patterns.
Travel technology purchases peak during pre-season planning periods. Miss these windows and budget gets locked for the year.
Legacy systems are deeply embedded.
GDS, PMS, and booking systems are hard to replace. Prospects need to understand integration approach before they will engage.
Our Approach
How ORRJO solves this.
We target travel technology buyers by segment (airlines, hotels, cruise lines, TMCs, OTAs, ground transport), operational focus (revenue management, distribution, guest experience, loyalty), and technology stack. Our research covers each prospect's recent technology announcements, NDC adoption status, and published digital strategies.
Travel industry buying decisions involve operations, revenue management, technology, and procurement teams. Each has different evaluation criteria. In 2026, 60% of B2B sales organisations are shifting to AI agents, and travel companies are among the earliest adopters of AI for pricing and personalisation. Our outreach reflects this sophisticated buyer profile.
Travel Operator Targeting
We identify revenue managers, heads of digital, and operations directors at hotel groups, airlines, TMCs, and OTAs.
Revenue-Focused Messaging
Copy that speaks to booking conversion, RevPAR, ADR, and operational efficiency.
Seasonal Campaign Timing
Campaigns timed around pre-season planning and budget allocation periods.
Event Campaigns
Outreach around WTM, ITB, and Phocuswright conferences.
What's Included
An outbound programme for travel technology vendors targeting airlines, hotel groups, TMCs, OTAs, and travel management companies.
Travel Buyer Data
Verified contacts at hotel groups, airlines, TMCs, and OTAs.
Revenue-Led Copy
Outreach focused on travel-specific metrics.
Seasonal Campaigns
Timed around travel industry planning cycles.
Campaign Manager
A manager with travel industry understanding.
CRM Integration
Full pipeline tracking.
Performance Reporting
Weekly dashboards.
Results That Speak
Nezasa // Travel Tech Lead Generation
"ORRJO reached the right travel operators with messaging that resonated. The meeting quality was consistently high."
CEO, Nezasa
FAQ
Hotels, airlines, TMCs, OTAs, tour operators, and cruise lines.
Yes. We align outreach with pre-season planning, budget allocation, and major industry events.
Yes. Full event campaign support for major travel conferences.
First meetings within 3-5 days. 15-25 meetings per month.
Yes. Luxury, mid-market, budget, boutique, and chain properties.
Monthly retainer. Book a strategy call.
Why ORRJO Is Different
Travel executives evaluate technology by operational impact, not demos.
Airlines and hotel chains make technology decisions based on RevPAR impact, load factor improvement, or distribution cost reduction. An agency that pitches travel tech with generic SaaS language misses the operational metrics that these buyers actually care about.
ORRJO builds travel tech outreach around operational KPIs specific to each segment. We reference the prospect's distribution strategy, revenue management challenges, and guest experience priorities. Our travel tech clients book meetings with SVPs of Technology and CROs because the outreach demonstrates commercial understanding of their business.
Ready to build travel tech pipeline?
Tell us about your ideal customer and we'll build the pipeline to reach them.
Book a Strategy Call →