ORRJO vs Martal Group. Here is what is actually different.
Martal Group has been around since 2009 and offers a broad sales-as-a-service model across many industries. ORRJO is newer, more focused, and takes a fundamentally different approach by combining brand, demand gen, and lead gen into one service.
Comparing ORRJO and Martal Group usually comes down to a question of depth vs. breadth. Martal covers a lot of industries. ORRJO goes deeper on brand and demand gen for the ones it serves.
The Challenge
Broad coverage can mean generic execution
Martal Group works across a wide range of industries. That breadth is impressive, but it can mean your campaigns feel templated rather than tailored to your specific market. When everyone gets the same playbook, results tend to flatten.
Sales-as-a-service stops at the meeting
Martal focuses on booking meetings and managing the top of your sales funnel. But if your market does not already know your brand, those meetings start from zero. There is no awareness layer setting the stage.
Separate vendors for brand and demand
If you hire Martal for lead gen, you still need a separate agency for brand work and another for demand gen. That means three vendors, three strategies, and no guarantee they are aligned.
Our Approach
How ORRJO solves this.
Martal Group runs a broad sales-as-a-service operation across dozens of verticals. ORRJO deliberately limits the number of clients it takes on, so each one gets a custom brand strategy, dedicated demand gen campaigns, and outbound that reflects their specific positioning. There are no shared playbooks.
That depth shows up in the numbers. With 89% of revenue orgs now using some form of sales intelligence, generic outbound blends into the noise. ORRJO's brand-first approach cuts through because prospects have already seen the company's name before the first touchpoint. Meeting attendance rates stay above 90% as a result.
One team, three capabilities
ORRJO handles brand, demand gen, and lead gen under one roof. Your creative team talks to your outbound team every day. No handoffs, no misalignment.
Demand gen warms the market first
Before ORRJO's outbound team reaches out, your target accounts have already seen your brand through paid media and content. Martal starts cold. ORRJO starts warm.
Focused execution, not a factory
ORRJO is a 25-person team that works deeply with fewer clients. Martal serves a high volume of clients across many verticals. If you want depth over breadth, ORRJO is built for that.
What's Included
Everything included when you choose depth and integration over broad, templated execution.
Integrated brand and creative services
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Demand gen campaigns before outbound
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Transparent published pricing
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Multi-channel outbound execution
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Dedicated account strategist
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Pipeline reporting and attribution
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Results That Speak
A cybersecurity firm targeting enterprise accounts // Brand positioning, demand gen, and outbound lead generation
"Other agencies sent emails. ORRJO built a brand presence in our market first. The meetings were completely different in quality."
CMO, Cybersecurity SaaS
FAQ
ORRJO was founded in 2022, so yes, Martal has more years of operation. But ORRJO has already booked over 10,000 meetings and generated over 250 million in pipeline. Track record matters more than age.
Martal focuses on sales development and meeting booking. Demand generation, the kind that builds awareness before outbound starts, is not part of their core offering. ORRJO includes it as a standard part of the service.
If your market is niche, you need an agency that can go deep on positioning and messaging before blasting outreach. ORRJO's brand-first approach tends to work better in specialised markets where generic outbound falls flat.
Yes. ORRJO operates across 15 countries. Martal also has strong international coverage. Both can support global campaigns.
ORRJO publishes transparent pricing. Martal typically requires a consultation before sharing costs. If knowing the price upfront matters to you, ORRJO makes that easy.
ORRJO can scale, but the approach prioritises quality over raw volume. If you need thousands of emails sent with less concern for brand alignment, Martal's model may suit that. If you want fewer, higher-quality conversations, ORRJO is the better fit.
Why ORRJO Is Different
Why broad industry coverage dilutes results
Martal Group's scale means they serve many companies across many industries with a standardised process. That efficiency is real, but so is the trade-off: your outbound campaign may use the same structure as dozens of other clients in different verticals. In crowded markets, that lack of specificity costs you conversations.
ORRJO's integrated model starts with brand positioning specific to your market before any outbound begins. The demand gen layer creates awareness with your exact target accounts. Clients entering new markets with ORRJO see qualified meetings within 60 to 90 days, with attendance rates that outperform industry averages by more than 30 percentage points.
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