Six UK agencies published a price for a B2B website between June 2025 and June 2026. Their bands run from £2,000 to £100,000 and over. One figure, £15,000, sits inside every one of them. Below it the six stop agreeing with each other, and above it they disagree by more than six times.
I opened all six and checked the date printed on each page. They are in one table further down. Then comes every line item on a website quote that somebody in the UK has published a number against, the same treatment for brand work, the arithmetic on whether a retainer or a one off build costs less over two years, and the nine things that move a quote after it has been written.
How much does a B2B website cost in the UK?
Between £2,000 and £100,000 and over, depending on who does the work and how much of it there is. That range is useless on its own, so the six guides behind it are set out below with the date each page carries.
| Who published it | Date on the page | The band | What they say it buys |
|---|---|---|---|
| Bigfork | 30 June 2025, updated 12 March 2026 | From £2,000, from £10,000, from £25,000 | £2,000 is a freelancer on a standard brochure site. £10,000 upwards is an agency on a custom design. Ecommerce through an agency starts at £25,000 |
| Axon Garside | 12 May 2025 | £11,500 to £61,000 | Their range for an average SME B2B website. A fifty to sixty page site sits at £30,000 to £40,000 |
| Elcap | 15 December 2025 | £5,000 to £15,000, £25,000 to £50,000, £60,000 to £100,000 and up | Entry level, mid-market B2B, enterprise B2B. The page also claims mid-market costs have risen around 27% in two years |
| Red Eagle Tech | 23 January 2026, updated 21 May 2026 | £2,000 to £6,000, £5,000 to £15,000 and up, £10,000 to £50,000 and up | Regional agency, London or premium agency, custom web application. This guide covers UK websites generally rather than B2B specifically |
| SpotDev | 19 May 2026 | £15,000 to £30,000, £30,000 to £50,000, £50,000 to £80,000 and up, all plus VAT | A bespoke theme with a hand built template set. Then migration, a design system and custom coded modules. Then complex integrations, advanced data architecture, security and compliance |
| Red Evolution | 11 September 2023, updated 26 June 2026 | £15,000 to £50,000 | Their band for a lead generating B2B site. They also write that under £10,000 "probably won't generate revenue" and over £40,000 is "probably overpriced" |
Two things fall out of that table.
The first is £15,000. It is where Elcap's entry band and Red Eagle Tech's premium agency band stop. It is where SpotDev's and Red Evolution's begin. Bigfork and Axon Garside both have it well inside their range. No other figure appears in all six, which makes it the closest thing this market has to a consensus, arrived at by six firms with different business models and no reason to agree with each other.
The second is what happens when you take the band each guide calls its typical or mid-market B2B build and find the middle of it. SpotDev's midpoint is £22,500. Red Evolution's is £32,500. Axon Garside's is £36,250. Elcap's is £37,500. Those midpoints are my arithmetic on their published bands. The spread across the four is £15,000. That is the whole of an entry level budget. The width of the disagreement is the same size as the cheapest thing on sale.
Nobody publishes a real index
Every number above is an agency quoting its own market. No trade body and no statistics agency publishes what UK companies actually paid for a B2B website last year. I went looking for one and there isn't one.
The closest thing is Whito's UK Marketing Cost Index, which compiles 128 published prices from 47 UK providers and reports the middle 60% of what it found rather than the extremes. Its band for a custom business website of fifteen or more pages is £5,000 to £15,000, and the update note on the page dates that version to May 2026. It measures what agencies advertise, so treat it as a check on the floor rather than as evidence of what anybody paid.
One more source belongs here rather than in the table. ExoGrow Solutions publishes a UK B2B band of £3,000 to £150,000 and over, broken down by site type, with no date anywhere on the page. A cost guide without a date cannot be used, because you have no way of telling whether you are reading last month's market or 2022's.
What does each band actually buy?
Bands only mean something when you can count what is inside them, and page count is the easiest thing for a buyer to verify.
- Red Eagle Tech prices a five to ten page brochure site at £2,000 to £5,000, and a ten to twenty page business site at £5,000 to £10,000. Those two bands imply roughly £300 to £500 a page at that size, which is my sum on their numbers rather than theirs.
- Axon Garside puts a fifty to sixty page website at £30,000 to £40,000.
- Whito's index gives £3,000 to £6,000 for an agency built brochure site of five to ten pages.
- SpotDev defines its first band by a bespoke theme and a hand built template set instead of by page count, which is the more honest unit once a site has real templates in it.
Page count is the cheap variable. The expensive ones are the parts a sitemap does not show, and most of those have a published price if you know where to look. Every line item I could put a sourced number against is in the next table.
| Line item | Published figure | Who published it, and when |
|---|---|---|
| Design work on its own | £5,000 to £15,000, or £8,000 to £10,000 for a bespoke design | Red Evolution, updated 26 June 2026 |
| Website copy, outline based | £1,500 to £3,000 | SpotDev, 19 May 2026 |
| Website copy, mixed agency and in-house | £3,500 to £7,000 | SpotDev, 19 May 2026 |
| Website copy, wider range | £1,000 to £10,000 and up | Axon Garside, 12 May 2025 |
| A quote calculator or similar small tool | £1,000 to £2,000 | Red Evolution |
| Integration with a third party database | £3,000 to £5,000 | Red Evolution |
| A customer portal, added to the build | £5,000 to £25,000 | SpotDev |
| HubSpot Content Hub Professional | Circa £335 to £380 a month, three seats included | SpotDev |
| HubSpot Content Hub Professional | £396 a month | Axon Garside |
| HubSpot Content Hub Enterprise | From circa £1,180 a month, five seats included | SpotDev |
| HubSpot Content Hub Enterprise | £1,310 a month | Axon Garside |
| WordPress, running cost | £1,500 to £3,000 a year in plugin licences, hosting, backups and updates | Elcap, 15 December 2025 |
| Enterprise CMS, running cost | £5,000 a year | Elcap |
| Hosting for a mid sized B2B site | £30 to £60 a month | Red Evolution |
| Ongoing support and maintenance | £1,000 to £1,500 a month for a typical B2B organisation | Red Evolution |
| Photography | No figure published in any of the six guides | Nobody |
Two HubSpot partners, two different platform figures, published twelve months apart. Neither is wrong. Both go stale the moment HubSpot changes a price list. Ask any agency for the current rate card rather than quoting their blog back at them.
The row worth staring at is the last one. Not one of the six guides prices photography, and it is the line most often written as "client to supply". That is where launch dates go to die. If the quote does not name who is taking the pictures, you are the photographer.
How much should a B2B brand identity cost?
Less than the website in most cases, and the UK guides agree with each other more here than they do about websites. The table splits the work into pieces you can buy separately, because "a rebrand" is not a purchasable unit and every agency scopes it differently.
| Deliverable | What the UK guides publish | Worth buying on its own? |
|---|---|---|
| Logo alone | £1,000 to £3,000 through an agency (Whito index, May 2026) | No. A logo with no rules around it is a file, and files drift |
| Brand audit or discovery | £1,000 to £10,000 (Canny Creative, 20 April 2026) | Only when a decision depends on the answer |
| Brand strategy | £3,000 to £20,000 (Canny Creative); £2,500 to £50,000 (ikon, London, updated 2025) | Yes, when the category or the audience is changing under you |
| Brand identity design | £3,000 to £25,000 (Canny Creative); £5,000 to £20,000 for a full identity (Whito index); £6,000 to £100,000 for a complete package (ikon) | Rarely on its own. Buy it with the guidelines or it will not survive contact with your own team |
| Brand guidelines | £1,500 to £10,000 (Canny Creative) | Yes. The cheapest line on the list and the one that pays back every week |
| Full rebrand | £5,000 to £50,000 and up (Axon Garside, 12 May 2025); £10,000 to £50,000 and up with strategy included (Whito index) | Only against a date. A rebrand with no launch behind it stalls at the second round |
| Activation and rollout | £2,000 to £15,000 (Canny Creative) | Yes, and it is the first line cut when a budget tightens. It is why so many identities never reach the sales deck |
| Collateral and stationery | £500 to £5,000 (Canny Creative); £750 to £15,000 for print projects (ikon) | Yes, if your reps are rebuilding the same deck every month |
| Messaging and claims rules | Not priced separately by any of the four | Yes, and you will have to ask for it by name |
Canny Creative also publishes what it charges rather than only what the market charges: £10,000 to £20,000 for brand strategy and visual identity, closer to £25,000 once a website is added, and £30,000 upwards for a full rebrand with activation. Agencies that put their own number next to the market range are rare, and they are worth more of your attention than the ones that publish only the range.
The absence in that table matters as much as the entries. Messaging never gets its own line, and messaging is the deliverable that ends up inside every cold email your SDRs send. Canny Creative's brand strategy band is the closest anyone comes, and a strategy document is a different artefact from the sentences a rep says out loud. The same goes for claims rules, the record of what you are allowed to say and what evidence sits behind each number you put in front of a buyer. If you want the argument for why any of this belongs on a sales line rather than a design line, it is set out in brand as sales infrastructure.
What makes a website quote go up?
Nine things, in roughly the order they surface in a scoping call. None of them is exotic. All of them end up on the invoice.
- Pages added after the sitemap is signed. Every guide that prices by page count charges by page count. Moving from a ten page site to a twenty page site moves Red Eagle Tech's band from £2,000 to £5,000 up to £5,000 to £10,000. The sitemap is the contract.
- Who writes the copy. SpotDev prices outline based copy at £1,500 to £3,000, and mixed agency and in-house writing at £3,500 to £7,000. "We'll write it ourselves" is the cheapest line on any quote and the most expensive delay in the project.
- How many people can say no. Nobody prices this and everybody pays for it. Two rounds of revisions with one decision maker is a scope line. A steering group of nine with no named owner is a different project wearing the same quote.
- Migration. SpotDev puts migration in its £30,000 to £50,000 band rather than the one below. What makes it expensive: old URLs that still rank, a redirect map nobody kept, content locked in a CMS the previous agency built, and a login only that agency has.
- How deep the integrations go. Red Evolution prices a quote calculator at £1,000 to £2,000 and a third party database integration at £3,000 to £5,000. SpotDev prices a customer portal at £5,000 to £25,000 on top of the build. A form that posts to a CRM is cheap. Two way sync with deduplication is a project.
- Languages and regions. Elcap names multi-language requirements as a cost driver, and the reason is arithmetic. Each language is another full content set, another set of URLs, another review cycle, and another person who has to be free to approve it.
- Photography and video. The line with no published price anywhere. Stock is free at the point of use and costs you every time a buyer recognises the image from somewhere else.
- What procurement asks for. SpotDev's top band names security and compliance requirements outright. If your buyers sit in banking or the public sector, accessibility testing and a security review become line items, and in our experience they arrive after the design has been signed off. There is no worse moment for them to land.
- A design system, or a set of pages. SpotDev's middle band is defined by custom coded modules and a proper design system. Pages are cheaper today. A system is cheaper from roughly the fourth campaign onwards, and every campaign after that widens the gap.
If you are still deciding who to talk to, we keep a ranked and reasoned list of B2B web design agencies in the UK, and our own view of what a site is for sits on the B2B websites page.
Is a monthly retainer cheaper than a one-off build?
No. It is a different shape, and the arithmetic is worth doing before you pick one.
Red Evolution puts ongoing support for a typical B2B organisation at £1,000 to £1,500 a month, and says it charges roughly £2,000 a month itself. SpotDev's custom B2B build band is £15,000 to £30,000. Put any pair of those together and the running cost passes the build cost somewhere between month eight and month thirty. Two years in, on the middle numbers, you have spent more keeping the site alive than you spent making it.
ORRJO prices the two shapes separately. What each one is honestly for:
- The one off build earns its place when there is a fixed date behind it. A rebrand, a funding round, a product launch, a conference where the current site cannot be seen by anybody. ORRJO's version is The Foundation: the audit, then the architecture, the copy, the build, and thirty days of support after launch, scoped per project once the audit has set the brief.
- The retainer earns its place when the structure is sound and the site is starving. Brand & Content runs from £1,250 a month and covers the work that never stops: decks, case studies, campaign creative and event assets. Twenty four months of that at the entry rate is £30,000, the same order as a mid-band build.
A retainer does not lower the total. It changes when you pay, and it changes whether anybody is still there in month fourteen when a page needs rewriting. The failure mode for B2B websites is rarely launch day. It is month nine, when the case study never got written and the pricing page still shows last year's numbers.
Before either, the £750 audit buys the thing that decides which one you need: a named analyst's signed report with a sequenced fix list. About half the time that fix list turns out to be shorter and cheaper than the rebuild the client walked in asking for. That is ORRJO's own experience of running them rather than a market figure, and I could not find a market figure for it anywhere.
Two questions to ask about the quote in front of you
If it sits above £30,000, ask which line items put it there. Every one of them has a published price in the tables above, and an agency that cannot map its own number onto those rows has not built the quote up from scope.
If it sits below £15,000, ask who is writing the copy. Then ask again when they tell you it is you.
Want the number for your own scope instead of a band? Book a strategy call and we will walk the page count, the integrations, the copy and the migration against what your buyers actually need to see.