Head of Lead Generation

Chloe McNally

Heads up lead generation at ORRJO. Runs the SDR pod and the operating standards across every outbound programme.

London, United Kingdom

Chloe runs lead generation at ORRJO. The team books meetings for clients across SaaS, fintech, professional services, healthtech, and manufacturing. Her standard is that meetings show up: ORRJO averages 90%+ meeting attendance, which is uncommon at outbound scale.

She runs the operating layer that makes that happen: ICP targeting, copy testing, deliverability hygiene, qualification standards, weekly account reviews. The work is unglamorous and the difference between 70% attendance and 90% attendance is the difference between a programme that works and one that does not.

Chloe writes about the operational realities of running B2B outbound: what good qualification looks like, why deliverability matters more than volume, what kills SDR programmes from the inside.

Areas of expertise

B2B SDR programmesOutbound playbooksCold email deliverabilityLinkedIn outreachICP targetingSales operations

Want to talk to Chloe or the team?

Thirty minutes. We will pressure test your numbers, not pitch.

Book a strategy call →