Head of Growth

Marc McDade

Heads up growth at ORRJO. Specialises in helping B2B founders model pipeline economics honestly and pick the right shape of programme for their stage.

LinkedIn profile ↗

London, United Kingdom

Book a call with the team

Marc runs growth at ORRJO. He spends his time on discovery calls with B2B founders working out whether outbound, inbound, or a combination is the right answer for their specific stage and economics.

His view: most agency sales calls are sales pitches dressed as discovery. Marc inverts this — the call is genuine diagnosis, the recommendation might be "build in-house" rather than "hire ORRJO," and roughly one in four prospects leaves with that answer.

Marc writes about the economics of B2B pipeline programmes: what things cost, what compounds, what is theatre. He believes the operator who can model pipeline honestly will outperform the one who cannot, regardless of which agency they end up hiring.

Areas of expertise

B2B sales strategyPipeline economicsOutbound programmesGTM diagnosisSales operationsFounder coaching

Want to talk to Marc or the team?

Thirty minutes. We will pressure test your numbers, not pitch.

Book a strategy call →