Melissa Wilson

Melissa runs operations at ORRJO. Her job is the connective tissue: how the SDR team, the demand team, the intelligence team and the creative team work together rather than in parallel.

Most agencies fail at integration even when they claim it. Different account managers, different reporting, different reviews, different priorities. ORRJO is built around one accountable team per client. Melissa designs and runs the operating systems that make that real.

Her writing focuses on the unglamorous operational realities of running an integrated revenue function — process, accountability, reporting cadence, the things that look boring on a deck and decide whether the work delivers.

Areas of expertise