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Head of Marketing

Sean Allan

Heads up marketing at ORRJO. Background in B2B SaaS and tech marketing. Specialises in demand generation, content strategy, and the connective tissue between brand and pipeline.

Sean leads marketing at ORRJO. His remit covers demand generation, content, brand, and the operational layer that makes those three connect to pipeline rather than sit in silos.

His background is B2B SaaS and tech marketing. He has spent his career in the gap between brand teams who think pipeline is sales's problem and sales teams who think brand is decoration. ORRJO's integrated model is built on the assumption that the gap is the job.

Sean writes about the practical realities of running B2B marketing at growth stage, channel mix, attribution honesty, when to invest in brand, when to invest in pipeline, how to know the difference. The work is operator-led: things he has shipped, not things he has read about.

Areas of expertise

Demand generationB2B content marketingBrand strategyMarketing operationsChannel mix designAttributionFounder-led content

Want to talk to Sean or the team?

Thirty minutes. We will pressure test your numbers, not pitch.

Book a strategy call →