Series B means scaling what works. Fast.
You've found product-market fit. Now the board wants to see how fast you can scale revenue. ORRJO gives you a repeatable outbound system that scales pipeline across segments, geographies, and products without linear headcount growth.
Product-market fit is proven. Now the board wants to see how fast you can scale revenue across new segments without burning through your raise.
The Challenge
Your sales team is growing but pipeline isn't keeping up.
You're hiring AEs faster than you can fill their pipeline. Every empty calendar means wasted salary. ORRJO ensures your growing team has enough qualified meetings to stay productive from their first month.
New segments and geographies need validation before investment.
The board wants you to expand but you can't bet the budget on unproven markets. ORRJO tests new verticals and geographies through targeted outbound. Real pipeline data tells you where to invest before you commit headcount.
Scaling outbound in-house is harder than it looks.
Building an SDR org from five to twenty people is a management challenge that takes your attention away from strategy. ORRJO handles the outbound execution so you can focus on the hiring, training, and leadership your growing org needs.
Our Approach
How ORRJO solves this.
ORRJO runs parallel outbound campaigns across multiple verticals, geographies, and buyer personas simultaneously. We test new markets with real pipeline data before you commit headcount, and we scale campaign volume as your sales team grows.
Series B leaders get pipeline that scales with investment, not linear headcount. ORRJO gives you that scalable pipeline engine now, keeping CAC efficient as you expand.
Scale-ready outbound
Run multiple campaigns across segments, geographies, and products simultaneously. Scale pipeline without scaling complexity.
Market expansion testing
Validate new segments with real outbound data before committing internal resources. Know where to invest.
Revenue efficiency
Lower CAC and higher pipeline coverage. Show your investors that growth and efficiency can coexist.
What's Included
Everything a Series B leader needs to scale pipeline across segments and geographies.
Multi-segment campaigns
Parallel campaigns across verticals, geographies, and buyer personas.
Expansion market testing
Targeted outbound into new markets to validate demand before investment.
Team-ready meetings
Meetings allocated and briefed for your growing sales team.
Pipeline coverage management
We maintain pipeline coverage ratios as your targets scale.
RevOps alignment
Full integration with your CRM, attribution, and reporting systems.
Growth-stage reporting
Metrics formatted for board updates, investor calls, and leadership reviews.
Results That Speak
Aveni // Demand Generation + Lead Generation
“Gareth and his team at ORRJO have been a dream to work with. I've engaged many business development companies in the past and they've all over-promised and under-delivered. The experience could not have been more different with ORRJO.”
Nicola Wee, Chief Marketing Officer, Aveni
Read the Aveni case study →FAQ
Yes. We scale campaign volume as your team grows. Adding a new vertical, geography, or product line takes about two weeks.
We run campaigns across the UK, Europe and North America. We adjust messaging, timing, and channel strategy by geography.
Our pricing scales with volume. Lead Generation is priced on the volume of qualified meetings you need and how deep the qualification goes, both set at discovery and confirmed in your proposal. Happy to share benchmarks for your stage.
We track meeting-to-opportunity conversion by segment and campaign. Quality thresholds are built into every campaign. If any segment drops below your conversion target, we adjust targeting and messaging immediately.
That's one of our strongest use cases at Series B. We run targeted campaigns into new markets, measure response, and provide pipeline data you can use to build your business case. Test before you invest.
Series C investors want repeatable, scalable revenue. ORRJO gives you the data to show exactly that: consistent pipeline growth, improving conversion rates, and a system that scales with investment, not headcount.
Why ORRJO Is Different
Why scaling SDR headcount creates the wrong kind of complexity
Going from 5 to 20 SDRs is a management challenge that pulls leadership attention from strategy. Recruiting, onboarding, and retaining SDRs at scale introduces turnover costs and inconsistency that compound as you grow.
ORRJO handles the execution so your team handles the strategy.
Scale pipeline as fast as your team.
Tell us about your ideal customer and we'll build the pipeline to reach them.
Book a Strategy Call →