New markets don't open themselves.
You're tasked with finding new revenue streams, building partnerships, and expanding into untapped segments. But your team is spread thin and new market entry takes time. ORRJO accelerates your BD pipeline with targeted outbound.
New markets and partnerships do not appear from LinkedIn messages. They come from strategic, persistent outreach to the right decision-makers.
The Challenge
New market entry is slow when you're starting from zero.
Breaking into a new vertical or geography means building relationships from scratch. You don't have brand recognition, referrals, or inbound demand yet. You need conversations with the right people to validate and accelerate your entry.
Your BD team is too senior to be cold prospecting.
Business development leaders should be in meetings, negotiating partnerships, and closing strategic deals. When they spend half their time sourcing conversations, you're wasting your most expensive resource on your cheapest task.
Partnership pipeline is hard to build systematically.
Strategic partnerships don't come from mass outreach. They come from reaching the right person with the right message at the right time. ORRJO builds targeted campaigns that open doors your team can walk through.
Our Approach
How ORRJO solves this.
ORRJO builds targeted campaigns that open doors for your BD team. We research accounts by strategic value, craft executive-level messaging, and run multi-channel outreach that gets your team in front of people who can make partnership decisions.
BD teams move faster when they spend time in meetings instead of sourcing them. In 2026, the average B2B buying cycle is 10.1 months. Starting conversations earlier means closing partnerships sooner, and ORRJO gets those conversations started within weeks.
Market entry acceleration
Test new verticals and geographies with targeted outbound before committing internal resources. Validate demand with real conversations.
Partnership pipeline
Reach potential partners, channel contacts, and strategic accounts with personalised outreach that earns meetings.
Executive-level access
Get your BD team in front of C-suite and VP-level contacts who can actually make partnership decisions.
What's Included
Everything a VP BD needs to accelerate market entry and fill the partnership pipeline.
Strategic account mapping
We identify and prioritise target partners and accounts by strategic value.
Executive outreach
Multi-channel campaigns designed to reach senior decision-makers and stakeholders.
Market intelligence
Insights from outbound conversations that inform your market entry strategy.
Meeting qualification
Every meeting vetted against your partnership criteria and strategic fit.
CRM tracking
Full activity and pipeline data flowing into your CRM for visibility.
Strategic reporting
Monthly reports on market response, meeting quality, and pipeline development.
Results That Speak
LifeLink // Healthcare integration platform
"ORRJO helped us break into two new verticals in three months. We went from zero presence to a full pipeline of strategic conversations."
VP BD, LifeLink
FAQ
Yes. We build campaigns around your strategic criteria. Whether you're targeting technology partners, channel resellers, or enterprise accounts in specific verticals, we research and reach the exact contacts who can make decisions.
Senior buyers require different messaging. We write concise, value-focused outreach that respects their time. No templates, no gimmicks. Just clear articulation of why a conversation is worth their 30 minutes.
That's one of our strongest use cases. We run targeted campaigns into new verticals or geographies and measure response rates, meeting quality, and pipeline potential. You get real data to build your business case.
First meetings in a new segment typically land within 30 to 45 days. Within a quarter, you'll have enough pipeline data to know whether the market is worth investing in. It's faster and cheaper than hiring locally.
We run campaigns across the UK, Europe, North America, and select APAC markets. We adjust messaging, timing, and channel mix by geography. Several of our clients have used us as their international expansion engine.
Meetings booked, meeting quality, partnership pipeline created, and strategic outcomes. We track conversion at every stage and report on the metrics that matter for business development, not just volume.
Why ORRJO Is Different
Why BD teams waste their best resource on sourcing
Business development leaders are hired for their ability to negotiate, build relationships, and close strategic deals. Instead, they spend half their time finding people to talk to. That is your most expensive team doing your cheapest task.
ORRJO handles the sourcing so your BD team handles the selling. Our clients have used targeted outbound to break into new verticals within 90 days, with meeting quality that matches the executive level BD leaders need.
Ready to open doors in new markets?
Tell us about your ideal customer and we'll build the pipeline to reach them.
Book a Strategy Call →