UK and US SDR costs are not the same. Here is the real difference.
Updated 14 October 2026
Companies expanding across the Atlantic need to understand what outsourced SDR actually costs in each market, and what moves the price.
The short answer
ORRJO Lead Generation runs from £2,500 a month. The final figure depends on the volume of qualified meetings you need and how deep the qualification goes, both set at discovery and confirmed in your proposal.
| Cost line | UK | US |
|---|---|---|
| ORRJO fixed monthly fee | From £2,500 per month | From £2,500 per month |
Sources are listed at the end of this page. See also the complete outsourced SDR cost guide.
The Challenge
Price is only part of the comparison.
The Lead Generation Company, a UK agency, warns that in B2B the cheapest leads are almost never the best ones, and suggests tracking the cost per qualified lead or appointment through to revenue. Before you choose based on price alone, weigh the return, not just the monthly fee.
In-house costs differ by market too.
See our in-house vs outsourced comparison for the full breakdown.
Currency fluctuations add hidden costs.
If you are a UK company paying a US agency (or vice versa), exchange rate movements can swing your effective cost.
Side-by-Side Comparison
UK vs US outsourced SDR pricing in 2026.
For a broader view of what drives these costs, read our complete outsourced SDR cost guide.
UK Agency Retainer
The Lead Generation Company, a UK agency, describes UK retainers for a blended campaign, typically combining telemarketing, email and LinkedIn outreach, and says you pay for the full package: experienced callers, data, technology and campaign management.
US Agency Retainer
Belkins, a US agency, says the retainer model dominates lead generation for mid-market and enterprise companies, and that the retainer covers the cost of delivery: infrastructure, tools and people.
UK In-House SDR (Fully Loaded)
Base salary plus employer National Insurance and a workplace pension contribution, tools (CRM, data, sequencing), management time, and office costs.
US In-House SDR (Fully Loaded)
Base salary plus tools, management overhead and benefits: the Bureau of Labor Statistics counts insurance, retirement and savings plans, and legally required benefits in US private employers’ compensation costs.
UK Setup and Onboarding
Covers ICP definition, list building, copy creation, tech stack configuration, and domain warming.
US Setup and Onboarding
Same scope. Some US agencies charge it as a setup fee on top of the retainer: Belkins lists “retainer plus setup fee” among the most common pricing models, for upfront strategy, infrastructure and onboarding.
What drives the price?
The factors that move an outsourced SDR quote, in either market.
Where the SDRs Sit, and What They Use
Belkins says pricing varies with SDR location (US-based versus offshore), the number of channels, the technology stack, the level of strategic support and team experience. Compare quotes on the same scope before you compare countries.
Time Zone Coverage
US campaigns that run coast to coast need SDR cover across several time zones: NIST lists Eastern, Central, Mountain and Pacific time among the US time zones. A UK-only campaign runs on one clock.
Results in Both Markets
Aveni // Demand Generation + Lead Generation
“Gareth and his team at ORRJO have been a dream to work with. I've engaged many business development companies in the past and they've all over-promised and under-delivered. The experience could not have been more different with ORRJO.”
Nicola Wee, Chief Marketing Officer, Aveni
Read the Aveni case study →FAQ
Compare like for like before you compare countries. Belkins, a US agency, says outsourced SDR pricing varies with where the SDRs are based, the number of channels, the technology stack, the level of strategic support and team experience. ORRJO Lead Generation runs from £2,500 a month. The final figure depends on the volume of qualified meetings you need and how deep the qualification goes, both set at discovery and confirmed in your proposal.
Yes, provided they have US-based phone numbers, understand American business culture, and operate within US time zones. The key is having SDRs who sound natural to the target market.
Yes, if you pay in a currency other than your own. A UK company paying a US agency in dollars will see its sterling cost move with the GBP/USD exchange rate.
It depends on budget, volume and how much of the US working day you need covered. Ask each agency where its SDRs are based and which hours they call in, and compare quotes on the same scope.
All labour engaged by ORRJO to deliver its services is based in the United Kingdom. Outreach runs in your name across phone, email and LinkedIn, with dedicated personas and purpose-bought domains.
Sources
Every page below was fetched and checked on 14 October 2026. ORRJO figures come from our pricing page.
- The Lead Generation Company, How Much Does B2B Lead Generation Really Cost in the UK?, Rachel Smith, 5 May 2026, checked 14 October 2026. What a UK retainer covers and the point about the cheapest leads. The Lead Generation Company sells outsourced lead generation.
- Belkins, B2B Lead Generation Pricing: Why the Cheapest Option Fails, updated 18 February 2026, checked 14 October 2026. The retainer model, the setup fee and what pricing varies with. Belkins is a US agency that sells retainers.
- HM Revenue and Customs, Rates and thresholds for employers 2026 to 2027, last updated 1 September 2026, checked 14 October 2026. Employer (secondary) Class 1 National Insurance.
- GOV.UK, Workplace pensions: what you, your employer and the government pay, checked 14 October 2026. The employer’s minimum automatic enrolment contribution.
- US Bureau of Labor Statistics, Employer Costs for Employee Compensation, Table 4: private industry workers, June 2026 data released 9 September 2026, checked 14 October 2026. Insurance, retirement and savings, and legally required benefits as employer costs.
- NIST, Local time FAQs: What are the time zones in the United States?, updated 11 October 2024, checked 14 October 2026.
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