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Lead Generation

Venesky Brown

A public sector recruitment consultancy selling consultancy-led advisory into some of the hardest buyers to reach. Over a three-year partnership, ORRJO built and ran their outbound appointment setting programme across NHS, local government, education and housing.

The Situation

Public sector buyers are senior, busy and process-driven.

Venesky Brown operates exclusively in the public sector. Their buyers are senior operational, estates, procurement and facilities leaders. People with packed diaries, formal buying processes and no patience for generic outreach.

The Challenge

A meeting only counts if it clears the bar.

Public sector buying culture is its own discipline. Meetings only matter when they are with the right organisation and the right person, at senior level, with a genuine need. Volume without that bar wastes everyone's time.

What ORRJO Ran

A fully managed outbound appointment setting programme.

Built around Venesky Brown's qualification bar and run by our in-house SDR team for three years and counting. Targeted lists, problem-led outreach across calls, email and LinkedIn, and qualified meetings booked directly into the diary. Opportunities booked include NHS England, East Renfrewshire Council, Veterans Housing Association, Forth Valley College and the Scottish Government.

250+

Qualified meetings booked across the partnership.

3 years

An ongoing partnership, still running.

4

Public sector verticals: NHS, local government, education, housing.

Selling into hard-to-reach buyers?
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