Your reps should be closing, not cold calling.
Pipeline gaps kill quarters. When your SDRs can't fill the top of funnel fast enough, your closers sit idle and your number slips. ORRJO builds the outbound engine that keeps your pipeline full.
Your board expects a predictable forecast. Your AEs expect a full pipeline. And your SDR team is still three months from being productive.
The Challenge
Your AEs are prospecting because the pipeline isn't there.
When your top closers spend half their week sourcing their own deals, you're paying senior salaries for junior work. That's a pipeline problem, not a people problem. Fix the funnel and your team performs.
SDR hiring and ramp time is bleeding your quarter.
Every new SDR takes an average of 3.0 months to ramp (The Bridge Group, 2025). You're stuck in a cycle of hiring, training, and replacing while your quota stays the same. You need pipeline now, not in Q3.
The board wants predictable pipeline and you need a system to deliver it.
Forecasting is impossible when your top of funnel depends on individual effort. You need a repeatable outbound engine that produces consistent, qualified meetings every month regardless of headcount changes.
Our Approach
How ORRJO solves this.
ORRJO plugs directly into your sales motion. We target accounts aligned to your territory structure, qualify against your specific criteria, and push meetings into your CRM with full context so AEs walk into calls prepared.
Pipeline becomes forecastable instead of hopeful, and ORRJO builds it without adding headcount.
Predictable meeting flow
Consistent, qualified meetings every month. No pipeline gaps, no end-of-quarter scrambles. Your team always has deals to work.
Outbound, zero headcount
Skip the hiring, training, and turnover. We run outbound as a managed service.
Pipeline data you can forecast with
Every meeting, every conversion rate, every stage tracked. Build your forecast on real data, not gut feel.
What's Included
Everything your sales org needs to fill pipeline without hiring more SDRs.
Target account research
We identify and prioritise the accounts most likely to convert for your team.
Multi-channel sequences
Email, LinkedIn, and phone campaigns designed to reach senior buyers.
Meeting qualification
Every meeting confirmed against your criteria before it hits your AE's calendar.
CRM pipeline integration
Leads pushed directly into your pipeline with full activity history.
Campaign optimisation
Weekly testing and refinement to improve reply rates and meeting quality.
Sales leadership reporting
Dashboards built for your pipeline review. Pipeline created, meetings booked, conversion rates.
Results That Speak
Descartes // Lead Generation + Demand Generation
“The consistency of opportunity generation has been a game-changer for us.”
Gary Rosier-Taylor, VP Fleet Sales, Descartes
Read the Descartes case study →FAQ
We build qualification criteria with you before any campaign goes live. Every meeting clears three checks: right organisation, right person, genuine need. Anything on top (budget, timeline, a second stakeholder) is agreed at discovery. If a meeting doesn't meet the bar, we don't book it. Your AEs only see qualified opportunities.
Absolutely. Many of our clients use ORRJO to augment their in-house SDRs. We handle specific verticals, geographies, or campaigns while your team focuses on their strongest segments. It's additive, not a replacement.
Research, ICP building and messaging come first. Outreach begins within 2 weeks of kickoff, and first qualified meetings typically land within 2 weeks of launch. Compare that to a new SDR hire, who has to be recruited and then ramps for an average of 3.0 months (The Bridge Group, 2025).
We work within your territory rules. If accounts are already owned by reps, we flag them. We can run campaigns at the account level, territory level, or by vertical. Your CRM stays clean and your reps keep their accounts.
Emails sent, reply rates, positive replies, meetings booked, meetings attended, and pipeline created. Every account gets the monthly insight report as standard, and we join your pipeline review if you want. Every number is tied to revenue outcomes, not vanity metrics.
We can reactivate orphaned accounts quickly. Our system means your pipeline doesn't depend on any single rep's relationships. When someone leaves, the outbound engine keeps running and keeps meetings flowing.
Why ORRJO Is Different
Why another SDR hire is not the answer
A new SDR takes an average of 3.0 months to ramp (The Bridge Group, 2025), and every departure resets the cycle. And while you are recruiting, pipeline dries up and your quarter slips.
With ORRJO, outreach begins within 2 weeks of kickoff, and first qualified meetings typically land within 2 weeks of launch. Our system runs regardless of headcount changes, does not quit, and holds 90%+ meeting attendance.
Give your AEs a full pipeline.
Tell us about your ideal customer and we'll build the pipeline to reach them.
Book a Strategy Call →