Your reps should be closing, not cold calling.
Pipeline gaps kill quarters. When your SDRs can't fill the top of funnel fast enough, your closers sit idle and your number slips. ORRJO builds the outbound engine that keeps your pipeline full.
Your board expects a predictable forecast. Your AEs expect a full pipeline. And your SDR team is still three months from being productive.
The Challenge
Your AEs are prospecting because the pipeline isn't there.
When your top closers spend half their week sourcing their own deals, you're paying senior salaries for junior work. That's a pipeline problem, not a people problem. Fix the funnel and your team performs.
SDR hiring and ramp time is bleeding your quarter.
Every new SDR takes three to six months to ramp. Half of them don't make it past year one. You're stuck in a cycle of hiring, training, and replacing while your quota stays the same. You need pipeline now, not in Q3.
The board wants predictable pipeline and you need a system to deliver it.
Forecasting is impossible when your top of funnel depends on individual effort. You need a repeatable outbound engine that produces consistent, qualified meetings every month regardless of headcount changes.
Our Approach
How ORRJO solves this.
ORRJO plugs directly into your sales motion. We target accounts aligned to your territory structure, qualify against your specific criteria, and push meetings into your CRM with full context so AEs walk into calls prepared.
Pipeline becomes forecastable instead of hopeful. Today's average B2B buying cycle runs 10.1 months. The VPs who win are the ones with 3x+ pipeline coverage every quarter, and ORRJO builds that coverage without adding headcount.
Predictable meeting flow
Consistent, qualified meetings every month. No pipeline gaps, no end-of-quarter scrambles. Your team always has deals to work.
SDR-level output, zero headcount
Get the output of a full SDR team without the hiring, training, and turnover. We run outbound as a managed service.
Pipeline data you can forecast with
Every meeting, every conversion rate, every stage tracked. Build your forecast on real data, not gut feel.
What's Included
Everything your sales org needs to fill pipeline without hiring more SDRs.
Target account research
We identify and prioritise the accounts most likely to convert for your team.
Multi-channel sequences
Email, LinkedIn, and phone campaigns designed to reach senior buyers.
Meeting qualification
Every meeting confirmed against your criteria before it hits your AE's calendar.
CRM pipeline integration
Leads pushed directly into your pipeline with full activity history.
Campaign optimisation
Weekly testing and refinement to improve reply rates and meeting quality.
Sales leadership reporting
Dashboards built for your pipeline review. Pipeline created, meetings booked, conversion rates.
Results That Speak
Descartes // Supply chain SaaS
"ORRJO gave our sales team a consistent flow of qualified meetings. Our AEs stopped prospecting and started closing. Pipeline velocity doubled."
VP Sales, Descartes
FAQ
We build qualification criteria with you before any campaign goes live. Every meeting is vetted against your ICP, deal size, and buying signals. If a meeting doesn't meet the bar, we don't book it. Your AEs only see qualified opportunities.
Absolutely. Many of our clients use ORRJO to augment their in-house SDRs. We handle specific verticals, geographies, or campaigns while your team focuses on their strongest segments. It's additive, not a replacement.
Two weeks for research, ICP building, and messaging. Campaigns go live in week three. First meetings typically land in weeks four to six. Compare that to a new SDR hire who won't be fully productive for three to six months.
We work within your territory rules. If accounts are already owned by reps, we flag them. We can run campaigns at the account level, territory level, or by vertical. Your CRM stays clean and your reps keep their accounts.
Emails sent, reply rates, positive replies, meetings booked, meetings attended, and pipeline created. We report weekly and join your pipeline review if you want. Every number is tied to revenue outcomes, not vanity metrics.
We can reactivate orphaned accounts quickly. Our system means your pipeline doesn't depend on any single rep's relationships. When someone leaves, the outbound engine keeps running and keeps meetings flowing.
Why ORRJO Is Different
Why another SDR hire is not the answer
The average SDR stays 14 months and takes 3 to 6 months to ramp. That means you get roughly 8 productive months per hire before the cycle resets. And while you are recruiting, pipeline dries up and your quarter slips.
ORRJO delivers meetings from week four and does not quit. Our system runs regardless of headcount changes. Clients typically see 3x pipeline coverage improvement within the first quarter, with meeting attendance above 90%.
Ready to give your AEs a full pipeline?
Tell us about your ideal customer and we'll build the pipeline to reach them.
Book a Strategy Call →