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Lead Generation

Volta

Volta works with teams, leagues and venues on live audience interaction. Its target list was narrow and senior: CROs, heads of game presentation and heads of sponsorship, roles where the right person is often three degrees behind a general inbox.

The Situation

A narrow, senior target list in a closed industry.

Volta works with teams, leagues and venues on live audience interaction. The target list was narrow and senior: CROs, heads of game presentation and heads of sponsorship. Anyone who has tried to reach those roles cold knows how closed sports can be.

The Challenge

The right person is often three degrees behind a general inbox.

Reaching the people who genuinely owned the decision took thorough groundwork and the right questions asked up front.

What ORRJO Built

Groundwork first. Then meetings with the people who own the decision.

ORRJO did the groundwork, asked the right questions up front and translated it into meetings with people who genuinely owned the decision.

Meetings booked with

Chicago BullsNBA
Boston CelticsNBA
Inter Miami FCMLS
Tennis Canada
NGCOANational Golf Course Owners Association
“Volta works with teams, leagues, and venues on live audience interaction, so our target list at the time was narrow and senior - CROs, heads of game presentation, heads of sponsorship. Anyone who has tried to reach those roles cold knows how closed sports can be; the right person is often three degrees behind a general inbox. ORRJO handled that very well. They were thorough in the groundwork, asked the right questions up front, and translated it into meetings with people who genuinely owned the decision. Frankly, the hit rate surprised me. If you need pipeline built with precision, they’re the people to speak to.”
- Alex Kane, CEO, Volta

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