ORRJO Intelligence vs Forrester: Which Research Fits You?

Forrester is a global research and advisory firm that sells subscription research services, such as Forrester Decisions, with research, tools and guidance sessions with analysts for whole functions. It does not publish prices. ORRJO Intelligence is research done for you on your own market, buyers and competitors, from £2,500 a month, with first findings by day 15. Choose Forrester for market-wide research and vendor evaluations. Choose ORRJO Intelligence for research on your own buyers.

ORRJO publishes this page, so read it with that in mind. Every Forrester fact below comes from Forrester's own website, quoted or closely paraphrased and linked, and we checked each page on 14 October 2026. Every ORRJO fact comes from our own pricing, ORRJO Intelligence and methodology pages. Where Forrester suits a buyer better, we say so.

When is Forrester the better choice?

Forrester is the better choice if you lead a large function and want ongoing research, benchmarks and analyst guidance for your whole team, if you are choosing between technology vendors, or if you are a technology provider that wants analyst insight into its market. On its own published description:

• Research, tools and guidance for a whole function. Each Forrester Decisions service brings together research (trends, forecasts and Forrester Wave evaluations), tools (KPIs and peer benchmarks, assessments, templates and certification courses) and guidance sessions with analysts, peer discussions and events. For B2B teams there are services for B2B Marketing Executives, Demand & ABM, Portfolio Marketing & Product, and Revenue Operations.
• Evaluating technology vendors. Its research page offers Forrester Wave evaluations to "Compare providers using Forrester’s trusted evaluation methodology and detailed market analysis".
• Insight for technology and service providers. Forrester Market Insights gives high-tech and service provider leaders "objective advice on the market, your buyers, and your competitors", with all Forrester Wave evaluations, inquiry sessions and analyst relations research.
• Time with analysts. Its consulting page offers advisory strategy sessions "as 2-hour, half-day, or full-day engagements", including a go-to-market strategy review for high-tech and service providers.
• Research inside your team's tools. Forrester AI Access can be used through Microsoft Teams, Microsoft Copilot and Claude, and AI Access Plus adds four 30-minute inquiry sessions with Forrester experts each year.
• A long track record. Forrester's about page says its research has guided leaders "For more than 40 years", and its homepage says "Sixty-one of the Fortune 100 trust us".

When is ORRJO Intelligence the better choice?

ORRJO Intelligence is the better choice if you want research done on your own ICP, buyers and named competitors and written up for your team, a published starting price, or research that feeds straight into your outbound and brand work.

• Research on your market, done for you. ICP research, win-loss analysis, voice of customer, buyer interviews and competitive intelligence are all delivered inside ORRJO Intelligence. There is no standalone sprint.
• Outputs your team can act on. Battlecards are delivered as documents (Notion, PDF, Slides), and ORRJO Intelligence produces a current shortlist of accounts that match your ICP, each with a real reason to call.
• A published starting price. From £2,500 a month, bought on its own or as part of a full ORRJO engagement. Engagements run on 6 or 12 month contracts, and committing to 12 months earns a discounted rate.
• One timing promise. First findings by day 15.
• Checked before it reaches you. An ORRJO analyst checks and signs off every report. Our methodology page sets out how.
• Research that feeds execution. ORRJO Intelligence is the research underneath ORRJO's Lead Generation, Demand Generation and Brand & Content work, run by one team.

One honest limit: no ORRJO Intelligence client reference is available yet. General ORRJO reference calls are available on request.

How do ORRJO Intelligence and Forrester compare at a glance?

They differ most in what you buy: Forrester sells access to its research, tools and analysts across a function, while ORRJO Intelligence does research on one company's market and hands over the findings. Forrester's column quotes Forrester's own pages, checked 14 October 2026. ORRJO is the publisher of this page.

How much does Forrester cost compared with ORRJO Intelligence?

We cannot compare totals, because Forrester does not publish its prices on the pages we checked. Its become-a-client page says "Complete the form, and a Forrester representative will then reach out to discuss your needs and determine the best next steps." ORRJO Intelligence starts from £2,500 a month on our pricing page.

What you are buying also differs. Forrester's research FAQ says clients "access Forrester through its subscription-based dedicated platform", and its consulting page describes separate engagements "tailored to your needs". ORRJO Intelligence is a monthly retainer for research on your market, scoped on a discovery call. When you ask Forrester for a quote, ask which services, how many named users and how many analyst sessions the price covers.

For the wider market, our guide to competitive intelligence pricing in the UK lists published prices from other providers.

What does Forrester actually include?

Forrester describes three main ways in. Forrester Decisions is organised by function, and each service "brings together three powerful components": research, tools, and expert guidance through "guidance sessions with analysts, peer discussions, events, and more". Forrester Market Insights is the research service for technology and service providers, covering three buyer markets: technology leaders; B2B marketing, revenue and product leaders; and digital and customer experience leaders.

Its consulting page adds initiative workshops (in person, with up to 20 internal collaborators, "Available exclusively to Forrester Decisions Leaders"), advisory strategy sessions, and demand generation support for technology vendors, where "commissioned Consulting engagements are based on custom research studies". Forrester's objectivity policy says these demand generation and commissioned content services "operate independently from its research offerings".

For B2B demand and ABM leaders, its Demand & ABM page lists research and frameworks including the Forrester Opportunity Lifecycle, and support options from a dedicated executive partner to self-service access "plus four analyst inquiry sessions annually".

What does ORRJO Intelligence include?

ORRJO Intelligence is research on your own market, delivered as written work. Win-loss, ICP research, voice of customer, buyer interviews and competitive intelligence are all delivered inside it, from £2,500 a month. Battlecards come as documents (Notion, PDF, Slides), and it produces a current shortlist of accounts that match your ICP, each with a real reason to call. First findings land by day 15, and an ORRJO analyst checks and signs off every report.

It can be bought on its own, and it is included in a full ORRJO engagement, where the same research sets the target accounts for Lead Generation and the message for Demand Generation. ORRJO specialises in B2B SaaS, tech, professional services, financial services and manufacturing.

What it is not: ORRJO does not publish vendor evaluations of technology markets, run a research subscription library, or sell certification courses. If you need those, Forrester is built for them.

Can you use both?

Yes. They cover different ground: a team might use Forrester for market-wide research, benchmarks and vendor evaluations, and ORRJO Intelligence for research on its own buyers, competitors and target accounts that its sales and marketing teams act on.

What should you ask either one before you sign?

1. What exactly does the price cover: which research, how many users, how many analyst sessions or deliverables?
2. Is the research about our market in general, or about our buyers and competitors specifically?
3. When do we see the first findings, and in what format?
4. Who checks the work before it reaches us, and how are sources shown?
5. What is the contract term, and what happens at renewal?
6. Can we speak to a client who bought the same service? ORRJO's honest answer for Intelligence: no ORRJO Intelligence client reference is available yet.

Questions buyers ask

Is ORRJO Intelligence an alternative to a Forrester subscription?

For some teams it is; for others it does a different job. Forrester sells subscription research services, such as Forrester Decisions, that combine research, tools and guidance sessions with analysts across a whole function. ORRJO Intelligence is a monthly research retainer, from £2,500 a month, in which ORRJO does the ICP research, win-loss, voice of customer, buyer interviews and competitive intelligence on your own market. If you need vendor evaluations or analyst guidance for a whole team, Forrester covers that. If you need research on your own buyers and competitors done for you, ORRJO Intelligence covers that.

How much does Forrester cost?

Forrester does not publish prices on the pages we checked. Its become-a-client page asks you to complete a form, after which a Forrester representative reaches out to discuss your needs. ORRJO Intelligence starts from £2,500 a month. Engagements run on 6 or 12 month contracts, and committing to 12 months earns a discounted rate.

Does Forrester do research for a single company?

Forrester's consulting page describes advisory strategy sessions with analysts, available as 2-hour, half-day or full-day engagements, in-person initiative workshops available exclusively to Forrester Decisions Leaders, and commissioned consulting engagements based on custom research studies. ORRJO Intelligence is research on one company's market by design: your buyers, your competitors and your target accounts.

How quickly does each one deliver?

Forrester clients search its research through a subscription platform and can ask Forrester AI, which Forrester describes as an AI research assistant grounded in its proprietary research. Its advisory sessions run from 2 hours to a full day. ORRJO Intelligence promises first findings by day 15.

Who checks the research?

Forrester says its research agenda, evaluations and conclusions are solely under its control, and that client companies cannot purchase research coverage or favourable opinions. At ORRJO, an ORRJO analyst checks and signs off every report, and our methodology page sets out how findings are checked before delivery.

Can I speak to an ORRJO Intelligence client?

Not yet. No ORRJO Intelligence client reference is available yet. General ORRJO reference calls are available on request.

Where are Forrester and ORRJO based?

Forrester's contact page lists offices including Cambridge, Massachusetts, and London, at 61 Aldwych. Its about page says its research has served leaders for more than 40 years. ORRJO is headquartered in Glasgow, with its registered office in London, and was founded in Glasgow in 2022.

Sources

1. Forrester, homepage. Page description, continuous guidance model, Forrester Decisions inclusions, "Sixty-one of the Fortune 100", checked 14 October 2026.
2. Forrester, About us. More than 40 years, checked 14 October 2026.
3. Forrester, Signature Research. Forrester Wave evaluations, research FAQ on the subscription-based platform and Forrester AI, checked 14 October 2026.
4. Forrester, Forrester Decisions. Functional services, the three components, industries served, checked 14 October 2026.
5. Forrester, Forrester Market Insights. Service for high-tech and service provider leaders and what it includes, checked 14 October 2026.
6. Forrester, Forrester for Demand & ABM Leaders. Forrester Decisions for Demand & ABM and its support tiers, checked 14 October 2026.
7. Forrester, Forrester Advisory and consulting. Initiative workshops, advisory session lengths, commissioned custom research studies, checked 14 October 2026.
8. Forrester, Forrester AI Access. Integrations and the four 30-minute inquiry sessions in AI Access Plus, checked 14 October 2026.
9. Forrester, Research independence and objectivity. Research control, no purchased coverage, independence of commissioned content, checked 14 October 2026.
10. Forrester, Let’s Start The Conversation. How to become a client; no published price, checked 14 October 2026.
11. Forrester, Contact us. Office locations, checked 14 October 2026.
12. ORRJO, pricing, ORRJO Intelligence and methodology. Every ORRJO price, term and process line on this page, checked 14 October 2026.