Wynter is an on-demand B2B research platform: you survey, test messaging with or interview its 86,000+ verified B2B professionals and get answers in 12 to 48 hours, from $899 a study or $20,000 a year. ORRJO Intelligence is research done for you on your own buyers, competitors and target accounts, including win-loss, from £2,500 a month, with first findings by day 15. Choose Wynter for fast tests with a verified panel. Choose ORRJO Intelligence for research on your own go-to-market.
ORRJO publishes this page, so read it with that in mind. Every Wynter fact below comes from Wynter's own website, quoted or closely paraphrased and linked, and we checked each page on 14 October 2026. Wynter quotes in US dollars and ORRJO in sterling; we have not converted either. Every ORRJO fact comes from our own pricing, ORRJO Intelligence and methodology pages. Where Wynter suits a buyer better, we say so.
When is Wynter the better choice?
Wynter is the better choice if you want to test messaging, pages or pricing with verified buyers in a couple of days, run ICP surveys or brand tracking on a panel, or try a single study without a contract. On its own published description:
- Speed. Wynter's about page says "Most studies close within two days", with results in 12 to 48 hours.
- Its own verified panel. Its homepage describes 86,000+ B2B professionals and says "Every participant is verified twice: corporate email and LinkedIn." It also says "No synthetic data. No AI respondents, ever."
- Testing before you ship. Message tests, preference tests, landing page tests and pricing page tests let you see how your ICP reads a page, an ad or a value proposition before it goes live.
- Brand tracking. Wynter measures awareness, consideration and perception against your competitors over time; its pricing page says "B2B brand tracking starts at $15K a year."
- No contract to start. Its pricing page says "Wynter is a self-serve platform and you don't need to sign a contract to use it", and its about page says pay-as-you-go studies start at $899.
- A research function, if you want one. Wynter Black, at $100,000 a year, puts a senior research strategist on your team to run the whole research programme, with monthly updates and a quarterly written summary.
When is ORRJO Intelligence the better choice?
ORRJO Intelligence is the better choice if you need win-loss analysis or competitive intelligence, want research on your own buyers and target accounts written up for you every month, or want research that feeds straight into outbound and marketing.
- Win-loss, which Wynter does not do. Wynter's market research services page says "we don't do win-loss interviews". Win-loss analysis is delivered inside ORRJO Intelligence, with ICP research, voice of customer, buyer interviews and competitive intelligence. There is no standalone sprint.
- Competitive intelligence your sales team can use. Battlecards are delivered as documents (Notion, PDF, Slides), and ORRJO Intelligence produces a current shortlist of accounts that match your ICP, each with a real reason to call.
- Research done for you, priced monthly. From £2,500 a month, bought on its own or as part of a full ORRJO engagement. Engagements run on 6 or 12 month contracts, and committing to 12 months earns a discounted rate.
- Written up and checked. An ORRJO analyst checks and signs off every report. First findings by day 15.
- Research that feeds execution. The same research sets the target accounts for ORRJO's Lead Generation and the message for Demand Generation, run by one team.
One honest limit: no ORRJO Intelligence client reference is available yet. General ORRJO reference calls are available on request.
How do ORRJO Intelligence and Wynter compare at a glance?
They differ most in who does the work and how fast one answer arrives: Wynter gives you a verified panel and results in 12 to 48 hours, mostly self-serve, while ORRJO Intelligence is a monthly retainer in which ORRJO does the research on your go-to-market. Wynter's column quotes Wynter's own pages, checked 14 October 2026. ORRJO is the publisher of this page.
| Wynter | ORRJO Intelligence (publisher of this page) | |
|---|---|---|
| What it is | An on-demand market research platform for B2B | A research retainer on your own market, buyers and competitors |
| Who does the work | Your team, self-serve, with an in-house research advisor reviewing survey drafts; Wynter's research team on Elite managed projects and on Black | ORRJO analysts; an ORRJO analyst checks and signs off every report |
| Published price | Pro $20,000 a year, Elite $40,000, Wynter Black $100,000; pay-as-you-go from $899 a study | From £2,500 a month |
| Contract | None needed for pay-as-you-go; Pro has a 1-year pre-paid contract; Elite and Black are annual | 6 or 12 month contracts; 12 months earns a discounted rate |
| Speed | Answers in 12-48 hours per study | First findings by day 15 |
| Respondents | Its own panel of 86,000+ verified B2B professionals; your own customers free | Your target market, defined with you |
| Study types | ICP surveys, message tests, preference tests, brand tracking, landing page and pricing page tests, 30 or 60 minute 1:1 interviews | ICP research, win-loss, voice of customer, buyer interviews, competitive intelligence |
| Win-loss | Not offered | Included |
| Competitive intelligence | Brand tracking against competitors; "Periodic competitive and market insights" on Wynter Black | Included, with battlecards as documents (Notion, PDF, Slides) |
| Target accounts | Not part of the service on the pages we checked | A current shortlist of accounts that match your ICP |
| Core regions | United States, Canada, United Kingdom, European Union | Your target markets, defined with you |
| Based | HQ in Austin, Texas; remote team across the US and Europe | Headquartered in Glasgow, registered office in London. Founded 2022 |
How much does Wynter cost compared with ORRJO Intelligence?
Wynter publishes US dollar prices: $20,000 a year for Pro, $40,000 for Elite and $100,000 for Wynter Black, with pay-as-you-go studies from $899. ORRJO Intelligence starts from £2,500 a month. We have not converted either currency.
| Plan | Published price | Who does the research |
|---|---|---|
| Wynter pay-as-you-go | From $899 a study (about page); tests cost 50% more than on a subscription | Your team, self-serve |
| Wynter Pro | $20,000 a year, with 20,000 credits | Your team, self-serve |
| Wynter Elite | $40,000 a year, with 27,000 credits | A dedicated research advisor, and up to 6 fully managed projects a year |
| Wynter Black | $100,000 a year, with 70,000 credits | A senior research strategist who runs the whole programme |
| ORRJO Intelligence (publisher's entry) | From £2,500 a month | ORRJO analysts, with every report checked and signed off by an ORRJO analyst |
On Wynter, 1 credit = 1 dollar, and the cost of each study depends on how many people you target and how senior they are. ORRJO Intelligence is a monthly retainer, scoped on a discovery call. Before you compare, decide whether you want a tool your team runs, or research someone else runs for you.
For the wider market, our guide to competitive intelligence pricing in the UK lists published prices from other providers.
What does Wynter say it is not for?
Wynter publishes an honest fit check on its market research services page. It says it is the wrong choice if you sell to consumers; if you need conjoint analysis, MaxDiff or Van Westendorp pricing studies, or win-loss interviews; if you need in-person fieldwork; or if you have one question, once, in which case it suggests pay-as-you-go. It also says: "If every possible buyer is on a named account list, talk to them directly. Interviews with those accounts will beat any panel."
That is useful advice whoever you buy from. If your market is a short list of named accounts, ask any research provider how it will reach those buyers, ORRJO included.
What does ORRJO Intelligence include?
ORRJO Intelligence is research on your own market, delivered as written work. Win-loss, ICP research, voice of customer, buyer interviews and competitive intelligence are all delivered inside it, from £2,500 a month. Battlecards come as documents (Notion, PDF, Slides), and it produces a current shortlist of accounts that match your ICP, each with a real reason to call. First findings land by day 15, and an ORRJO analyst checks and signs off every report. Our methodology page sets out how findings are checked before delivery.
What it is not: ORRJO does not sell access to a research panel or a self-serve testing tool. If you want verified buyers' reactions to a headline within two days, Wynter is built for that.
Can you use both?
Yes. They do different jobs: a team might use ORRJO Intelligence to set its ICP, positioning and target accounts, then use Wynter to test the resulting homepage or campaign message with verified buyers before launch.
What should you ask either one before you sign?
- Who designs the study, who runs it and who writes up the findings?
- Who are the respondents, and how are they verified?
- What does the price cover: credits, studies, a set number of managed projects, or a monthly retainer?
- Does the service cover win-loss and competitive intelligence, or only surveys and tests?
- What is the contract term, and what happens to unused credits or scope?
- Can we speak to a client who bought the same service? ORRJO's honest answer for Intelligence: no ORRJO Intelligence client reference is available yet.
Questions buyers ask
What is the difference between Wynter and ORRJO Intelligence?
Wynter is an on-demand B2B market research platform with its own panel of 86,000+ verified B2B professionals, used for ICP surveys, message tests, preference tests, brand tracking and 1:1 interviews, with results in 12 to 48 hours. ORRJO Intelligence is a research retainer, from £2,500 a month, in which ORRJO does the ICP research, win-loss, voice of customer, buyer interviews and competitive intelligence on your own market and hands over the findings.
How much does Wynter cost?
Wynter publishes its prices in US dollars: Pro at $20,000 a year, Elite at $40,000 a year and Wynter Black at $100,000 a year. Its about page says pay-as-you-go studies start at $899, and its pricing page says B2B brand tracking starts at $15K a year. ORRJO Intelligence starts from £2,500 a month. We have not converted either currency.
Is Wynter faster than ORRJO Intelligence?
Per study, yes. Wynter says results come back in 12 to 48 hours from launch, and that most studies close within two days. ORRJO Intelligence promises first findings by day 15. The two are not the same unit: a Wynter study answers one question from its panel, while ORRJO Intelligence is a research programme on your ICP, buyers and competitors.
Does Wynter do win-loss analysis?
No. Wynter's market research services page says it does not do win-loss interviews, and that it does not run conjoint analysis, MaxDiff or Van Westendorp pricing studies. Win-loss analysis is delivered inside ORRJO Intelligence, from £2,500 a month.
Does Wynter need a contract?
Not necessarily. Wynter says you do not need to sign a contract to use its self-serve platform, and that pay-as-you-go tests cost about 1.5 times the subscription price. Pro comes with a 1-year pre-paid contract, and Elite and Black are annual plans. At ORRJO, engagements run on 6 or 12 month contracts, and committing to 12 months earns a discounted rate.
Can I speak to an ORRJO Intelligence client?
Not yet. No ORRJO Intelligence client reference is available yet. General ORRJO reference calls are available on request.
Where are Wynter and ORRJO based?
Wynter's about page says its HQ is in Austin, Texas, and that its team of about 20 is remote-first, based across the US and Europe. It was founded by Peep Laja, started in 2020 as Copytesting and became Wynter in 2021. ORRJO is headquartered in Glasgow, with its registered office in London, and was founded in Glasgow in 2022.
Sources
- Wynter, homepage. Page description, 86,000+ panel, verification, no synthetic data, study types, core regions, checked 14 October 2026.
- Wynter, Pricing. Pro, Elite, Wynter Black and pay-as-you-go terms, brand tracking from $15K a year, credits, contract FAQ, checked 14 October 2026.
- Wynter, About us. Products, 30 or 60 minute interviews, research advisor, most studies closing within two days, pay-as-you-go from $899, founder, history, HQ and team, checked 14 October 2026.
- Wynter, Market research services. Elite and Black compared, managed projects, research strategist, monthly updates and quarterly summary, the honest fit check, checked 14 October 2026.
- Wynter, Website terms. Legal entity Wynter, Inc., Austin, Texas, checked 14 October 2026.
- ORRJO, pricing, ORRJO Intelligence and methodology. Every ORRJO price, term and process line on this page, checked 14 October 2026.