Every pound matters when it's your own money.
You don't have VC runway to burn on experiments. Every investment needs to produce results. ORRJO delivers qualified meetings at a cost that works for bootstrapped businesses. Pipeline with proof, not promises.
There is no VC safety net. Every pound you spend on growth needs to come back as revenue. That is a discipline most agencies do not understand.
The Challenge
You can't afford to waste money on leads that don't convert.
Bootstrapped means every pound has to earn its keep. You need meetings with the right person at the right organisation, with a genuine need. ORRJO qualifies every meeting before it hits your calendar so you don't waste time or money.
Hiring a salesperson is a big bet when revenue is funding growth.
A bad sales hire can cost six months of runway with nothing to show for it. ORRJO gives you the pipeline output of a sales hire without the hiring risk. If it works, you scale. If your priorities change, you adjust.
You're good at what you do but nobody knows you exist.
Bootstrapped companies often have great products but no brand awareness. Outbound cuts through that. You don't need to wait for inbound to find you. ORRJO puts you in front of the right buyers directly.
Our Approach
How ORRJO solves this.
ORRJO runs capital-efficient outbound campaigns that optimise for cost per meeting, not just volume. We target your highest-conversion segments first, qualify every meeting on the right organisation, the right person and a genuine need, and give you transparent data on every pound spent.
Bootstrapped founders get pipeline with proof, not promises.
Cash-efficient pipeline
Know your cost per meeting and cost per customer before you scale.
No hiring risk
Engagements run on 6 or 12 month contracts, and committing to 12 months earns a discounted rate. No hiring risk, no six-month ramp. Start seeing meetings within weeks and scale based on results.
Revenue focus
Every meeting is a potential customer.
What's Included
Everything a bootstrapped founder needs for capital-efficient pipeline growth.
Focused ICP targeting
We target your highest-value, highest-conversion segments first.
Capital-efficient outreach
Multi-channel campaigns optimised for cost per meeting, not just volume.
Qualification filtering
Right organisation. Right person. Genuine need. All three before a meeting is proposed.
Founder-voice messaging
Outreach that sounds personal and authentic, not corporate or spammy.
Simple CRM integration
Meetings flow into your CRM with full context. No complex setup required.
Clear costs
Clear costs, clear results, no hidden fees. You always know what you're paying.
Results That Speak
No More Bottles // Lead Generation
“We started seeing results within the first week which was really impressive! The team also thinks outside the box - the fact that they even installed our product into their office to get first-hand experience just goes to show the effort put in.”
Sandy Muirhead, Director, No More Bottles
Read the No More Bottles case study →FAQ
Yes. Our pricing is designed to work at any stage. Lead Generation is priced on the volume of qualified meetings you need and how deep the qualification goes, both set at discovery and confirmed in your proposal. We start focused on your best segment and scale as revenue grows.
Start small. One campaign, one segment, one goal. Prove the ROI with a focused approach, then reinvest the revenue into scaling. Many of our best client relationships started with a single targeted campaign.
Every meeting clears three checks: right organisation, right person and a genuine need. Anything on top, such as budget or timeline, is agreed at discovery. You define what a qualified meeting looks like. We don't book anything that doesn't meet the bar. Your time is too valuable to waste.
No. We can work with a simple spreadsheet to start and help you set up a CRM when you're ready. Many bootstrapped founders start without one. We'll make sure you don't lose any data along the way.
Engagements run on 6 or 12 month contracts, and committing to 12 months earns a discounted rate.
Why ORRJO Is Different
Why most agencies are built for VC-funded companies
Most lead gen agencies price for VC budgets and optimise for volume metrics that look good in pitch decks. When you are bootstrapped, vanity metrics are useless. You need meetings that convert to revenue, not dashboards that justify retainers.
ORRJO is built for accountability. We focus on meeting quality and close rates, not just activity numbers.
Grow without burning cash.
Tell us about your ideal customer and we'll build the pipeline to reach them.
Book a Strategy Call →