Pardot automates the middle. We fill the top.
Pardot (Salesforce Marketing Cloud Account Engagement) is a strong marketing automation platform, especially for Salesforce-native organisations. But automation only works when there are prospects to automate against. We generate the qualified meetings and contacts your Pardot programs need to drive real pipeline.
Pardot's engagement programmes and grading models work well for contacts already in your Salesforce ecosystem. But your nurture emails need someone new to nurture. The existing database is getting tired.
The Challenge
Pardot nurture emails need someone to nurture.
Your drip campaigns, engagement programs, and completion actions are well-built. But they run on an existing database that grows slowly through inbound. Without fresh top-of-funnel contacts, your Pardot programs recycle the same tired list.
Salesforce and Pardot are aligned. Your pipeline isn't.
The Salesforce-Pardot native integration gives your revenue team a unified view. That's valuable. But a unified view of an empty pipeline doesn't help anyone hit quota. You need more qualified meetings flowing in.
Pardot grading doesn't replace prospecting.
Prospect grading and scoring in Pardot tells you which existing contacts are most engaged. It doesn't find new ones. Relying on Pardot alone means you only market to people who've already found you, missing everyone who has not found you yet.
Our Approach
How ORRJO solves this.
ORRJO creates contacts in Salesforce that sync natively to Pardot with proper campaign assignment, grading criteria, and engagement tracking from day one. Net-new prospects enter your nurture flows automatically while those ready for meetings get booked directly.
The result is fresh fuel for your Pardot engine. ORRJO reaches the parts of your addressable market that have never interacted with your Pardot programmes, converting the reachable into the nurturable.
Salesforce + Pardot Native Sync
Contacts flow into Pardot through Salesforce with proper campaign assignment, grading criteria, and engagement tracking from day one.
Outbound Pipeline Generation
We book meetings with decision-makers from your target market who have never engaged with your Pardot programs. Net-new pipeline.
Nurture Fuel
Contacts who don't book meetings immediately enter your Pardot nurture streams with full enrichment data. They convert over time through your existing programs.
What's Included
Everything Pardot users need to refresh their database and fill the top of the funnel.
Pardot + Salesforce Integration
Contacts created in Salesforce that sync natively to Pardot. Proper campaign assignment, lead source, and grading data included.
ICP-Verified Prospects
Decision-maker lists built on firmographic, technographic, and intent signals. Every contact matches your Pardot grading criteria.
Multi-Channel Outreach
Email, LinkedIn, and phone campaigns that generate meetings and feed contacts into your Pardot nurture programs.
Dedicated Campaign Manager
A strategist who understands the Salesforce-Pardot ecosystem and how outbound fits within your existing marketing strategy.
Attribution Reporting
Full source tracking from first outbound touch through Pardot engagement to Salesforce closed-won. Clear ROI visibility.
Pipeline Dashboards
A monthly insight report on meetings booked, contacts added to Pardot, nurture engagement rates, and total pipeline generated, standard on every account.
Results That Speak
Aveni // Demand Generation + Lead Generation
“Gareth and his team at ORRJO have been a dream to work with. I've engaged many business development companies in the past and they've all over-promised and under-delivered. The experience could not have been more different with ORRJO.”
Nicola Wee, Chief Marketing Officer, Aveni
Read the Aveni case study →FAQ
We create contacts in Salesforce with proper campaign membership and lead source data. Pardot picks them up through the native Salesforce sync and applies your grading, scoring, and nurture automation automatically.
No. Outbound contacts enter Pardot as new prospects with their own campaign membership. They flow through your existing engagement programs naturally, just like any other lead source.
Yes. We review your active Pardot campaigns, email templates, and content to ensure outbound messaging is consistent with what prospects experience once they enter your nurture flows.
We work with all Pardot editions including Growth, Plus, Advanced, and Premium. The Salesforce-side integration is what matters most, and we adapt to your specific setup.
We build prospect lists that match your Pardot grading criteria. Contacts enter the system already graded appropriately based on company size, industry, job title, and other factors you define.
Yes. Because all data lives in Salesforce, your existing reports and dashboards automatically include ORRJO-sourced pipeline. Every account also gets the monthly insight report as standard, with additional detail.
Why ORRJO Is Different
Why recycling the same database kills engagement rates
Pardot nurture programmes work well on fresh contacts. But when the same database gets emailed month after month, open rates drop, engagement scores plateau, and your sales team sees fewer and fewer MQLs. The database is not the problem. Its freshness is.
ORRJO adds fresh, ICP-matched contacts continuously. For Aveni, ORRJO has booked 500+ meetings across the partnership, with 98% attendance. Fresh data means higher engagement and more pipeline from the same automation.
Fill your Pardot funnel.
Tell us about your ideal customer and we'll build the pipeline to reach them.
Book a Strategy Call →