Marketo nurtures the funnel. We make sure there's something to nurture.
Marketo is the enterprise standard for marketing automation. Your nurture programs, scoring models, and campaign workflows are sophisticated. But the best automation in the world can't nurture leads that don't exist. We generate qualified meetings that feed into your Marketo engine and produce real pipeline.
Marketo's lead scoring model is well-calibrated. Your nurture programmes are sophisticated. But scoring and nurturing only work on contacts already in your database. If the top of funnel is thin, automation sits idle.
The Challenge
Lead scoring can't score leads you don't have.
Your Marketo lead scoring model is well-calibrated. But it only works on contacts already in your database. If your top-of-funnel acquisition is thin, even the best scoring model sits idle while your sales team waits for MQLs.
Content downloads aren't pipeline.
Marketo tracks every form fill, page view, and email click. But a prospect who downloaded a whitepaper is not the same as one who wants to take a meeting. Engagement scoring measures interest. You need to measure intent.
Marketing automation has a reach limit.
Marketo can only nurture people who opt in. Your email campaigns, webinars, and gated content reach a fraction of your total market. The majority of qualified buyers have never interacted with your Marketo programs.
Our Approach
How ORRJO solves this.
ORRJO fills the top of your Marketo funnel with outbound-sourced contacts and direct meetings. Every prospect enters Marketo with proper programme membership, UTM parameters, and lead source values so your scoring models and nurture streams activate automatically.
The result is Marketo programmes running at full capacity. In 2026, 85% of MQLs never convert to SQL. ORRJO works both sides: booking immediate meetings with decision-stage buyers and feeding earlier-stage contacts into your nurture programmes for future conversion.
Top-of-Funnel Generation
We fill the top of your Marketo funnel with qualified prospects from outbound campaigns. More contacts in means more MQLs out.
Marketo-Synced Campaigns
All outbound contacts and activities sync into Marketo so your scoring models, nurture streams, and automation workflows apply from day one.
Direct Meeting Booking
We don't just generate leads for nurture. We book actual meetings with decision-makers who are ready to talk now.
What's Included
Everything Marketo users need to feed automation with the contacts it needs to perform.
Marketo Integration
Outbound contacts pushed into Marketo with proper campaign membership, lead source tracking, and scoring eligibility.
ICP-Verified Prospects
Decision-maker data enriched with firmographic, technographic, and intent signals. Every contact matches your scoring criteria.
Multi-Channel Outreach
Email, LinkedIn, and phone campaigns that generate both immediate meetings and long-term nurture contacts for your Marketo programs.
CRM Integration
Meetings, contacts, and pipeline synced into Salesforce or your CRM alongside Marketo activity data.
Campaign Attribution
Clear source tracking that ties outbound-generated contacts to Marketo engagement and revenue outcomes.
Weekly Reporting
Dashboards showing meetings booked, contacts added to Marketo, nurture conversion rates, and total pipeline generated.
Results That Speak
Descartes // Lead Generation with Marketo Integration
"Our Marketo programs are world-class. What we lacked was top-of-funnel volume. ORRJO solved that problem completely."
Marketing Director, Descartes
FAQ
We integrate via API to create leads in Marketo with proper program membership, UTM parameters, and lead source values. Your scoring models and nurture streams pick up these contacts automatically.
No. We configure Marketo integration so outbound contacts enter with appropriate scoring values and program membership. They flow through your scoring model like any other lead source.
Yes. We review your active Marketo campaigns, content themes, and messaging to ensure outbound copy reinforces what prospects see when they enter your nurture streams. Consistent messaging across all touchpoints.
They still enter your Marketo database with full enrichment data. Your nurture programs take over and continue engagement. Many of these contacts convert to meetings weeks or months later through Marketo nurture.
Every outbound contact enters Marketo with a distinct lead source and campaign membership. You can track their journey from first outbound touch through Marketo nurture to closed deal with full attribution.
Absolutely. We focus on outbound meeting generation and top-of-funnel acquisition. Your Marketo agency handles automation, nurture, and campaign management. We coordinate to ensure the two efforts reinforce each other.
Why ORRJO Is Different
Why content downloads are not the same as pipeline
Marketo tracks every form fill, page view, and email click. But a prospect who downloaded a whitepaper is not the same as one who wants a meeting. Engagement scoring measures interest. Pipeline requires intent, and intent comes from conversations, not clicks.
ORRJO generates conversations. Descartes filled their Marketo funnel with 300+ booked meetings at 95% attendance while simultaneously adding hundreds of contacts to nurture streams. Their marketing director said ORRJO solved the top-of-funnel problem completely.
Ready to fill your Marketo funnel with qualified prospects?
Tell us about your ideal customer and we'll build the pipeline to reach them.
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