Salesforce is the system of record. We make sure it has records worth keeping.
Your Salesforce instance tracks everything. But tracking empty pipeline doesn't help anyone hit quota. We book qualified meetings with verified decision-makers and push every contact, activity, and outcome straight into Salesforce so your revenue team operates from one source of truth.
Salesforce Einstein can predict which deals will close. It cannot predict where new deals will come from if nobody is filling the top of your funnel.
The Challenge
Salesforce doesn't fill itself.
You've invested heavily in customising Salesforce with the right objects, fields, and automations. But none of that matters if your reps are staring at an empty pipeline. The best CRM in the world can't close deals that don't exist.
Data hygiene eats your team alive.
Your ops team spends hours cleaning up bad data, deduplicating contacts, and chasing reps to update records. Meanwhile, the prospects who would actually buy never make it into the system because nobody is doing the outbound work to find them.
Reports show activity, not results.
Salesforce dashboards full of logged calls and sent emails look productive. But activity metrics without qualified meetings are just noise. Your leadership team needs to see booked meetings with the right people, not vanity stats.
Our Approach
How ORRJO solves this.
ORRJO creates leads, contacts, tasks, and opportunities directly in your Salesforce org via API. We map to your custom objects, picklist values, and workflow triggers. Your existing automation fires exactly as designed when ORRJO data enters the system.
The result is a Salesforce pipeline that tells the truth. In 2026, 89% of sales teams use Salesforce or a similar CRM, but most suffer from junk pipeline that poisons forecasts. ORRJO feeds clean, qualified meetings that your AEs actually convert.
Native Salesforce Sync
Leads, contacts, activities, and opportunities created directly in your Salesforce org. Mapped to your custom objects and fields with no manual data entry.
Clean, Qualified Pipeline
Every prospect is verified against your ICP before outreach. When a meeting books, it enters Salesforce with full context: company intel, attendee roles, and pain points discussed.
Revenue Team Alignment
Your AEs, SDRs, and RevOps team all see the same data in the same place. No silos, no spreadsheets, no guessing where a lead came from.
What's Included
Everything Salesforce users need to fill their CRM with pipeline worth keeping.
Salesforce CRM Integration
Automated creation of leads, contacts, tasks, and opportunities in your Salesforce org with custom field mapping.
ICP-Verified Prospect Data
Decision-maker lists built on firmographic, technographic, and intent signals. Every contact verified before outreach.
Multi-Channel Outreach
Email, LinkedIn, and phone campaigns that generate meetings with the decision-makers your Salesforce needs.
Dedicated Campaign Manager
Your single point of contact who understands Salesforce, your sales process, and your competitive landscape.
Pipeline Reporting
Weekly reports covering meetings booked, pipeline value, conversion rates, and cost per qualified meeting.
Account-Based Campaigns
Named account targeting with multi-threaded outreach to the buying committee at your highest-value prospects.
Results That Speak
Descartes // Lead Generation with Salesforce Integration
"The meetings ORRJO books are with exactly the right people. Our Salesforce pipeline has never been this healthy."
Marketing Director, Descartes
FAQ
We integrate directly with your Salesforce org via API. Leads, contacts, activities, and meeting records are created automatically with full field mapping to your custom objects and picklist values.
Yes. We map to your existing lead assignment rules, workflow triggers, and process builders. Our integration is designed to work within your Salesforce setup, not around it.
We work with Professional, Enterprise, and Unlimited editions. If you have API access enabled, we can integrate. For Professional edition, we work with the available integration options.
We run deduplication checks against your existing Salesforce database before any outreach begins. If a prospect already exists in your system, we flag it and coordinate with your team on next steps.
We can create Opportunities, Leads, or Contacts depending on your preferred workflow. Most clients have us create Leads that convert to Opportunities after the first meeting. We match your existing process.
Absolutely. Because everything lives in Salesforce, your existing reports and dashboards will automatically include ORRJO-sourced pipeline. We also provide our own weekly reporting for a complete picture.
Why ORRJO Is Different
Why a configured CRM without top-of-funnel is just an expensive database
You have invested heavily in customising Salesforce with the right objects, fields, and automation. But none of that investment produces revenue if the pipeline is empty. Einstein can analyse deals that exist. It cannot create deals that do not.
ORRJO fills the gap. We deliver clean, properly attributed data that flows through your Salesforce automation exactly as designed. Descartes saw 300+ meetings booked with 95% attendance, all tracked natively in Salesforce without a single manual record.
Ready to fill your Salesforce pipeline?
Tell us about your ideal customer and we'll build the pipeline to reach them.
Book a Strategy Call →