Looking for a ZoomInfo alternative? Here is what to consider.
ZoomInfo is the biggest name in B2B data and intelligence. Their database is massive, their intent data is useful, and their platform is powerful. If you are looking for alternatives, the question is whether you need different data or whether you need someone to convert data into pipeline.
Looking for ZoomInfo alternatives is common among companies that are paying significant money for data and intelligence but struggling to convert it into consistent pipeline. ZoomInfo is the market leader in B2B data. The problem is usually not the data.
The Challenge
ZoomInfo is expensive for what many teams actually use
ZoomInfo's pricing is significant, and many companies only use a fraction of the platform's capabilities. If you are paying for enterprise data and intent signals but struggling to convert them into meetings, the ROI math gets challenging.
Data does not equal pipeline
ZoomInfo provides the best B2B database available. But a database is a tool, not a strategy. Converting contacts into conversations requires brand awareness, demand gen, and skilled outbound execution.
Platform complexity requires trained operators
ZoomInfo has a lot of features. Using them effectively requires trained people. If your team is not fully utilising the platform, you are paying for capability you are not capturing.
Our Approach
How ORRJO solves this.
ZoomInfo provides the most comprehensive B2B database available, plus intent data, enrichment, and engagement tools. ORRJO does not sell data. ORRJO takes your target market and turns it into pipeline through brand building, demand gen, and multi-channel outbound. Different category, same goal.
Companies paying for enterprise ZoomInfo contracts often discover that data alone does not produce meetings. The average cold email reply rate is 3.4%. Even with ZoomInfo's data quality, cold outreach underperforms. ORRJO's demand gen approach produces 18% signal-based response rates and 90%+ meeting attendance because prospects recognise the brand before the outreach arrives.
ORRJO is the execution layer ZoomInfo does not provide
ZoomInfo tells you who to target. ORRJO builds the brand, generates demand, and books the meeting. Over 10,000 meetings booked, 90%+ attendance.
No platform to manage
ORRJO is a service. You do not need to learn a platform, train your team, or manage sequences. The team does it for you.
Brand awareness makes data actionable
ORRJO adds the brand and demand gen layer that makes contact data actually convert. Having the right phone number helps. Having the prospect recognise your brand when you call helps more.
What's Included
Pipeline as an output, not data as an input you still need to activate.
Target market research and identification
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Brand and creative services
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Demand gen campaigns
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Multi-channel outbound execution
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Transparent pricing
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Pipeline attribution reporting
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Results That Speak
A B2B marketplace that had been spending heavily on ZoomInfo // Replaced data tool spend with full-service brand, demand gen, and outbound
"We were spending a fortune on ZoomInfo and still struggling to book meetings. ORRJO took the same target market and produced more pipeline because they added brand and demand gen that we could not do internally."
Head of Sales, B2B Marketplace
FAQ
They solve different problems. ZoomInfo is a data platform. ORRJO is a full-service lead gen agency. Some companies replace ZoomInfo with ORRJO because ORRJO handles targeting, outbound, and everything in between. Others keep both.
ZoomInfo's enterprise contracts can be very expensive. ORRJO's full-service engagement is a different type of cost. The comparison to make is: what is ZoomInfo plus SDRs plus a brand agency costing you vs. ORRJO's all-in-one pricing?
Yes. If you have ZoomInfo, ORRJO can incorporate that data into the targeting and outbound process.
For data platforms, look at Cognism, Lusha, or Apollo. For a fundamentally different approach that focuses on pipeline generation rather than data provision, ORRJO is worth considering.
ORRJO does not sell a data product. Targeting and contact research are part of the service, but the focus is on booking qualified meetings, not providing data access.
ORRJO uses multiple data sources and signals for targeting. The approach is to combine data intelligence with demand gen campaigns that actively create intent rather than just observing it.
Why ORRJO Is Different
Why the most expensive data in the market still needs demand gen behind it
ZoomInfo's database is genuinely best-in-class. But many companies spend heavily on ZoomInfo and still miss their pipeline targets. The data is accurate. The intent signals are useful. The problem is that nobody is building the brand awareness that makes outbound work. Data tells you who to call. It does not make them want to answer.
ORRJO adds the missing layer. Demand gen builds brand awareness. Outbound converts it into meetings. One B2B marketplace that had been spending heavily on ZoomInfo moved to ORRJO and booked 49 qualified meetings in their first quarter at 90% attendance. Same target market. The difference was demand gen making the outreach relevant.
Ready to see the difference?
Tell us about your ideal customer and we'll build the pipeline to reach them.
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